Target kids Halloween costumes are taking a strong pop-culture direction in 2026, with new character options joining familiar favorites across the retailer’s seasonal collection. Target’s latest Halloween assortment includes KPop Demon Hunters, Pokémon, Toy Story, Super Mario, Spider-Man and other popular children’s characters.
The retailer launched its 2026 Halloween assortment with a major emphasis on new merchandise and exclusive products. Target says nearly 70% of this year’s Halloween collection is new, while about 60% of the assortment is exclusive to the retailer. Half of its costumes and accessories are priced below $25.
One of the biggest developments for parents searching for Target kids Halloween costumes is the arrival of officially licensed KPop Demon Hunters outfits. The retailer has also expanded its Pokémon costume selection significantly, while continuing to offer costumes based on established franchises and traditional Halloween characters.
However, Target’s Halloween collection has also faced controversy. The retailer removed a children’s circus clown costume after criticism that its design evoked Blackface and minstrel imagery. Target apologized on August 24, 2026, and said the product should not have been sold.
KPop Demon Hunters Is a Major 2026 Costume Trend
KPop Demon Hunters is one of the clearest new highlights in Target’s 2026 kids Halloween costume lineup.
Target specifically identifies KPop Demon Hunters as one of this year’s standout costume themes. The retailer’s assortment includes costumes based on Rumi, Mira and Zoey, along with separate accessories such as wigs and character-inspired weapons.
The Rumi Kang classic costume is currently listed on Target’s website in sizes S, M and L. Those sizes correspond to 4-6x, 7-8 and 10-12. The costume is officially licensed and consists of a sleeveless jumpsuit and jacket.
Target currently lists the Rumi costume at $25.49, reduced from $35.49 on the product page reviewed for this article. The listing shows the costume in stock, although availability can change by size and location.
The costume uses 100% polyester. Its jumpsuit includes printed shorts, a flat printed tassel and a foil-printed necklace detail. The jacket adds printed character details, shoulder armor and zipper-trim accents. The wig and sword are sold separately.
That gives parents the option to buy the basic costume first and add character accessories separately.
Rumi, Mira and Zoey Give Families Multiple Choices
Target’s KPop Demon Hunters Halloween collection goes beyond one character.
The retailer currently lists a Mira classic costume at $25.49. Target also carries a Mira wig and Moon Blade costume accessory for shoppers who want to build a more complete character look.
Zoey also has a classic children’s costume listed in Target’s Halloween assortment. The current listing shows the costume at $25.49.
This character variety is significant for families with siblings or groups of friends who want costumes from the same franchise. Instead of having several children wear identical outfits, shoppers can select different members of the HUNTR/X group.
Target also sells KPop Demon Hunters products beyond costumes, including dolls, accessories and other merchandise. Its dedicated KPop Demon Hunters section currently contains hundreds of products across multiple categories.
For Halloween shoppers, the dedicated character assortment makes it possible to coordinate costumes with additional accessories and themed items.
Pokémon Gets a Bigger Target Halloween Presence
Pokémon is another major part of Target’s 2026 Halloween strategy.
Target says it expanded its Pokémon costume selection from 10 costumes last year to 26 this season. The retailer specifically highlights Jigglypuff among the expanded offerings.
Pikachu remains one of the recognizable choices in the current assortment. Target’s Halloween collection includes Pokémon character costumes alongside its wider range of children’s Halloween products.
The expansion is notable because Pokémon already has a long-established audience among children and families. Target’s larger 2026 selection gives shoppers more opportunities to choose a character rather than relying on a single Pikachu costume.
The Pokémon expansion also fits Target’s broader strategy for 2026: combining established franchises with newer entertainment trends.
Toy Story Remains a Family Favorite
Toy Story continues to have a place in Target’s 2026 children’s Halloween assortment.
Target’s current collection highlights Toy Story alongside KPop Demon Hunters, Pokémon, Super Mario and Spider-Man.
Buzz Lightyear and Woody remain recognizable options for children who want a Disney and Pixar-inspired costume. The franchise also works well for different age groups because its characters have remained familiar to multiple generations.
Target’s broader Halloween assortment is designed to cover children as well as adults, with character costumes forming a major part of the retailer’s seasonal offering.
For parents looking for a costume that does not depend entirely on the newest entertainment trend, Toy Story provides a more established choice.
Super Mario and Spider-Man Continue in the Lineup
Super Mario is another major gaming-related option in Target’s 2026 Halloween collection.
The retailer specifically identifies Super Mario among the fan-favorite characters included in this year’s assortment. Spider-Man and other Marvel heroes also remain part of the selection.
These franchises give children familiar superhero and video-game character options alongside the newer KPop Demon Hunters costumes.
Target’s approach also means shoppers do not have to choose between traditional Halloween themes and licensed entertainment costumes. The retailer continues to offer both categories in its seasonal assortment.
Target’s Halloween Collection Covers More Than Licensed Characters
Although major entertainment franchises receive considerable attention, Target’s kids Halloween assortment is not limited to movies, television shows and video games.
The retailer continues to carry classic Halloween costumes and character concepts. Its seasonal assortment includes options designed around familiar Halloween themes, animals and imaginative characters.
This broader selection matters for parents whose children prefer a traditional Halloween appearance rather than a branded character.
Target’s 2026 strategy focuses on giving families a wide range of choices while keeping a significant portion of the collection at lower price points. The company says half of its costumes and accessories cost less than $25.
That pricing approach places many children’s costume options within a relatively accessible range, although individual products can cost more depending on their design and included pieces.
How Much Do Target Kids Halloween Costumes Cost?
Prices vary considerably across Target’s 2026 collection.
The retailer says 50% of its costumes and accessories are priced below $25.
The current KPop Demon Hunters selection illustrates how pricing can differ between a costume and its accessories.
For example:
| Item | Current listed price |
|---|---|
| Rumi Kang classic kids costume | $25.49 |
| Mira classic kids costume | $25.49 |
| Zoey classic kids costume | $25.49 |
| Mira Moon Blade accessory | $14.99 |
| Mira kids wig | $11.99 |
| Rumi Four Tigers Sword accessory | $14.99 |
| Rumi kids wig | $20.99 |
These prices reflect Target listings reviewed on August 25, 2026. Product prices, promotions and inventory can change.
The separate accessory model also allows families to decide how elaborate they want the finished costume to be.
A child can wear the base costume without buying every accessory. Alternatively, parents can add a wig or character accessory to create a more detailed look.
Sizing Is Important When Choosing a Costume
Target’s children’s Halloween costumes are available in different sizes, but parents should check the individual listing before ordering.
The Rumi costume, for example, currently appears in sizes 4-6x, 7-8 and 10-12. Target lists the medium size as 7-8 and the large as 10-12.
Target also categorizes Halloween products by age and size groups. That makes it easier for families to narrow down the selection before reviewing individual costumes.
Still, sizing can vary between brands and character costumes. A size designation on one costume should not automatically be treated as identical to the sizing of another product.
Parents should review the product-specific size information before completing a purchase, particularly when buying online.
Accessories Can Complete the Character Look
Target’s 2026 Halloween collection includes numerous accessories designed to complement the main costumes.
The KPop Demon Hunters selection provides a clear example. Target currently lists Rumi and Mira wigs along with character-inspired accessories.
For Rumi, the costume listing specifically states that the wig and sword are sold separately.
Mira’s available accessories include a Moon Blade item and a wig. Those products allow shoppers to customize the overall costume without purchasing a separate full outfit.
This approach is useful for families who already have clothing or accessories that can work with a character costume.
It also gives children more flexibility during Halloween activities, school events and dress-up occasions.
Target Removes a Controversial Clown Costume
A significant current update involves a children’s clown costume that Target has removed from its Halloween assortment.
The product was called the “Kids’ Glows Under Blacklight Circus Clown Halloween Costume.” It was sold through Target under the Hyde and EEK Boutique brand.
The costume drew criticism on social media because critics said its appearance resembled Blackface and minstrel-show imagery. The backlash spread online and prompted Target to respond publicly.
Target apologized on August 24, 2026. The company acknowledged the offense caused by the product and said the costume should not have been offered for sale. Target also said it would review its product approval process.
The retailer removed the costume from sale following the controversy.
The issue remained significant on August 25, with Reuters reporting that Target shares fell about 5% amid the backlash.
For shoppers searching the current Target kids Halloween costumes collection, this means the controversial clown product should not be considered an available option.
What Makes the 2026 Target Collection Different?
Target says nearly 70% of its overall Halloween assortment is new this year. About 60% of the collection is exclusive to Target.
Those figures show how heavily the retailer is refreshing its seasonal merchandise.
For children’s costumes, the biggest changes include the introduction of KPop Demon Hunters products and the expansion of Pokémon costumes.
The retailer is also maintaining established entertainment franchises such as Toy Story, Super Mario and Marvel characters.
This combination creates a collection that mixes current cultural trends with characters that children already recognize.
KPop Demon Hunters Is the Standout New Addition
Among the current Target kids Halloween costumes, KPop Demon Hunters is arguably the most distinctive new addition to the 2026 collection.
Target has dedicated costume listings for Rumi, Mira and Zoey. The retailer also carries wigs and character accessories for the franchise.
Rumi’s classic costume is currently available in three children’s size ranges, while Target’s product page describes it as an officially licensed KPop Demon Hunters costume.
The presence of multiple characters also makes the franchise suitable for coordinated group costumes.
At the same time, Pokémon’s expansion to 26 costumes shows that Target is not relying on one new franchise to drive its Halloween selection.
What Parents Should Know About the Current Selection
The latest Target Halloween assortment gives U.S. families several distinct categories to consider:
- KPop Demon Hunters character costumes
- Pokémon costumes
- Toy Story costumes
- Super Mario costumes
- Spider-Man and Marvel costumes
- Traditional Halloween characters
- Children’s accessories and wigs
- Character-specific costume accessories
- Options across different children’s size ranges
- Costume choices at multiple price points
Target’s own 2026 announcement confirms that the retailer is emphasizing fandom, new products and value in its Halloween collection.
The current online listings also show that KPop Demon Hunters products are already attracting significant shopper activity. Several related products display substantial recent purchase activity on Target’s website.
That makes inventory worth watching as Halloween approaches.
Latest Update on Target Kids Halloween Costumes
As of August 25, 2026, Target’s children’s Halloween collection is centered on a mix of new and established character themes.
KPop Demon Hunters is one of the most prominent new additions, with Rumi, Mira and Zoey costumes available through Target. Pokémon has also received a substantial expansion, increasing from 10 costumes last year to 26 this season.
Toy Story, Super Mario and Marvel characters remain part of the broader selection, giving children several familiar alternatives. Target is also maintaining traditional Halloween options for shoppers who prefer classic costume themes.
The most important recent development is the removal of the controversial circus clown costume. Target apologized after criticism over imagery associated with Blackface and minstrel shows and said it would review the internal approval process.
Meanwhile, the retailer continues to promote its broader 2026 Halloween assortment, with nearly 70% of the collection described as new and about half of costumes and accessories priced below $25.
For families shopping now, the strongest current choices range from KPop Demon Hunters and Pokémon to Toy Story, Super Mario, Marvel and traditional Halloween designs. Individual prices and stock levels can change, so shoppers should check each product listing for the latest availability.
Which Target kids Halloween costume is your top choice for 2026? Share your pick in the comments and stay with us for the latest confirmed Halloween updates.