The Walmart boycott is grabbing headlines as shoppers across the United States rally against the retail giant. Kicking off on May 20, 2025, and running through May 26, this weeklong protest marks the second wave of consumer action against Walmart this year. Organized by The People’s Union USA, led by activist John Schwarz, the movement is fueled by frustration over corporate greed, rising prices, and the company’s decision to scale back diversity, equity, and inclusion (DEI) initiatives. As the boycott unfolds, it’s sparking heated conversations about corporate accountability and consumer power. Let’s dive into what’s driving this movement and why it’s resonating with so many.
Walmart Boycott: A Stand Against Corporate Greed
The latest Walmart boycott stems from a mix of grievances. Shoppers are upset about the retailer’s announcement that it may raise prices to offset costs from proposed tariffs. John Schwarz, in a fiery Instagram post on May 20, called out Walmart’s “record profits” and “tax loopholes,” arguing that the company could absorb these costs instead of passing them on to consumers. President Donald Trump’s response didn’t help, as he publicly urged Walmart to “eat the tariffs” rather than hike prices, escalating tensions. This clash between corporate decisions and political rhetoric has pushed consumers to take action, with many refusing to shop at Walmart’s stores, online platforms, or affiliates like Sam’s Club.
Beyond pricing, the rollback of DEI programs has struck a nerve. Walmart began scaling back these initiatives last year, following pressure from conservative activists and Trump’s broader push to eliminate federal DEI programs. The People’s Union USA, while not solely focused on DEI, has called this move “regressive” and is using the boycott to demand accountability. For many, it’s about sending a message that corporations can’t prioritize profits over people.
The Scope of the Walmart Boycott
This boycott isn’t just about avoiding Walmart’s physical stores. It’s a full-on spending freeze that includes:
- Retail and Online: No purchases at Walmart stores or walmart.com.
- Affiliates: Sam’s Club, Walmart Pharmacy, and Walmart+ are off-limits.
- Private Labels: Brands like Great Value and Equate are also targeted.
The People’s Union USA has urged shoppers to redirect their dollars to local businesses instead. With over 330 Walmart stores in Florida alone and 10 Sam’s Club locations in Wisconsin, the boycott’s reach is massive. Schwarz has emphasized that this isn’t about tanking the economy but about flexing consumer power to hold corporations accountable.
Why This Boycott Matters
The Walmart boycott is part of a broader wave of consumer activism in 2025. The People’s Union USA has already targeted Amazon and General Mills, with plans to boycott Target and McDonald’s in June. What makes this movement stand out is its grassroots energy. Schwarz, with over 425,000 Instagram followers, has turned social media into a megaphone for change. His message resonates: corporations like Walmart, accused of underpaying workers and crushing small businesses, need to feel the pinch where it hurts—their bottom line.
Data from firms like Placer.ai shows mixed results. While foot traffic at Walmart and other retailers dipped during the February 28 economic blackout, there’s no clear evidence of a sustained financial hit yet. Still, the boycott’s symbolic power is undeniable. Shoppers are fed up with rising costs and corporate decisions that seem out of touch with everyday struggles. Social media posts reflect this anger, with some users slamming Walmart’s $169 billion in profits last year while others mock the idea of blaming tariffs for price hikes.
What’s Next for the Movement?
As the boycott wraps up on Memorial Day, the conversation isn’t slowing down. The People’s Union USA is already planning more actions, and the spotlight on Walmart has sparked debates about the role of mega-corporations in America. Will these boycotts force lasting change, or are they fleeting protests? Shoppers are being asked to stay disciplined, avoid Walmart’s ecosystem, and support local alternatives. The movement’s success hinges on collective action, and early reports suggest participation is strong in states like Florida, Wisconsin, and Colorado.
For now, the Walmart boycott is a bold reminder that consumers aren’t powerless. It’s a call to rethink where we spend our money and what values we support. Whether you’re joining the boycott or just watching from the sidelines, one thing’s clear: this movement is shaking things up, and Walmart is feeling the heat.
Join the Conversation
Are you participating in the Walmart boycott or supporting local businesses instead? Share your thoughts and experiences in the comments below. Let’s keep the discussion going and hold corporations accountable together!