In a headline-grabbing move, Jrue Holiday and his wife Lauren Holiday have officially joined the ownership group of the North Carolina Courage, a top team in the National Women’s Soccer League (NWSL). This announcement has made waves not only in the basketball and soccer communities but also among fans who admire the couple for their ongoing commitment to sports, leadership, and social justice.
Lauren Holiday, a two-time Olympic gold medalist and World Cup champion, will also serve as an advisor and ambassador for the team. The decision marks a significant step toward increasing diversity and athlete involvement in women’s sports ownership. It also shows Jrue Holiday’s growing influence beyond basketball courts, stepping into a leadership role that can shape the future of the NWSL.
Jrue Holiday’s Expanding Legacy in Sports Ownership
The inclusion of Jrue Holiday in the ownership team adds both credibility and visibility to the North Carolina Courage. His presence emphasizes the growing importance of cross-sport investments and partnerships that aim to uplift women’s sports to a new level. Jrue, known for his NBA championships and elite defense, is bringing the same level of precision and leadership into this off-the-court venture.
Why this move matters:
- Increased visibility: Jrue Holiday’s name recognition helps attract attention and potentially new sponsorships to the NWSL.
- Diversity in ownership: The Holidays represent a modern model of sports ownership that’s community-focused and inclusive.
- Strategic involvement: Lauren Holiday’s experience as a former USWNT player makes her input valuable in everything from training facilities to youth development programs.
The partnership between Jrue Holiday and the North Carolina Courage is more than a financial move—it’s a declaration of support for women athletes and a long-term investment in equality and opportunity.
Jrue Holiday Named Finalist for NBA’s Social Justice Champion Award
While Jrue Holiday is making headlines off the court, he’s also receiving accolades for his efforts within the NBA. He was recently named a finalist for the prestigious NBA Social Justice Champion Award. This award recognizes players who pursue social justice, support underserved communities, and stand up for equality.
Jrue and Lauren created the JLH Fund to give back to underrepresented entrepreneurs and nonprofits. Their initiative has provided millions in funding, mentorship, and visibility to organizations making a difference. It’s proof that Jrue Holiday isn’t just playing the game—he’s helping rewrite the rules for how athletes influence society.
Jrue Holiday Still Dominating on the Court Despite Injury
Even while making impactful moves off the court, Jrue Holiday hasn’t slowed down in the NBA. Currently a key player for the Boston Celtics, he’s shown his elite defensive skills in the ongoing playoffs. In a recent game, Holiday effectively locked down the opposing team’s top scorer, showing why he remains one of the league’s top two-way guards.
Despite playing with a painful finger injury—what’s known as a “mallet finger”—Jrue has chosen not to undergo surgery. Instead, he continues to suit up and compete, showing his toughness and team-first mentality. His perseverance is just another reason he’s respected by teammates and opponents alike.
The Holiday Family’s Broader Vision for Impact
What’s clear from both Jrue and Lauren’s actions is that their focus goes far beyond championships and stats. Whether it’s investing in the NWSL, supporting social justice initiatives, or mentoring young athletes and business owners, the Holidays are building a legacy rooted in community, empowerment, and leadership.
Key highlights of their vision:
- Equity in ownership: Providing a seat at the table for former and current athletes, particularly women and people of color.
- Support for grassroots initiatives: Using their platform and financial resources to give back to local communities.
- Athlete empowerment: Encouraging professional athletes to think beyond the game and take part in business, policy, and cultural change.
The impact of Jrue Holiday and Lauren Holiday’s involvement in the North Carolina Courage goes beyond soccer. It’s a symbol of what modern sports leadership should look like: compassionate, inclusive, and future-focused.
Let’s Recap What’s Happening With Jrue Holiday
- Jrue Holiday and Lauren Holiday are now part-owners of the North Carolina Courage.
- Lauren will also serve as a strategic advisor for the team.
- Jrue is a finalist for the 2025 NBA Social Justice Champion Award.
- Despite an injury, Jrue continues to play key minutes for the Boston Celtics.
- The Holidays are reshaping what athlete influence looks like—in sports, business, and community activism.