Is Ulta open on Memorial Day? Yes, most Ulta Beauty stores across the United States are open on Memorial Day 2026, giving shoppers access to beauty products, salon services, skincare essentials, fragrances, and seasonal makeup during one of the busiest retail weekends of the year. While the majority of locations are operating on the holiday, hours may vary depending on the city, shopping center policies, and local demand.
As Memorial Day weekend kicks off the unofficial start of summer, beauty retailers are experiencing another major surge in customer traffic. Americans are shopping for vacation-ready products, sunscreen, haircare, travel-size cosmetics, and warm-weather fragrances ahead of summer travel and outdoor events.
Ulta Beauty continues to remain one of the most visited beauty chains during holiday weekends because it combines prestige brands, affordable cosmetics, salon services, and loyalty rewards under one roof. Customers are also using the holiday weekend to redeem points, pick up online orders, and browse seasonal launches arriving ahead of June.
Most Ulta Beauty Locations Are Open on Memorial Day 2026
Shoppers searching for holiday store hours can expect most Ulta Beauty locations to remain open throughout Memorial Day weekend, including Memorial Day itself on Monday, May 25, 2026.
Many stores are following modified holiday schedules rather than their standard weekday operating hours. In general, standalone Ulta stores tend to stay open longer than locations inside malls or shopping centers.
Typical holiday schedules may include:
| Store Location Type | Common Memorial Day Hours |
|---|---|
| Standalone Ulta stores | 10 a.m. to 8 p.m. |
| Mall-based locations | 11 a.m. to 7 p.m. |
| High-traffic shopping districts | Extended evening hours |
| Salon departments | Reduced appointment availability |
| Curbside pickup | Earlier cutoff times |
Holiday schedules can vary by state and local shopping center regulations. Customers planning a visit should still check their nearby location before leaving home.
Why Memorial Day Weekend Is Huge for Ulta Beauty
Memorial Day weekend has evolved into one of the biggest shopping events of the year in the United States. Retailers across fashion, electronics, home goods, and beauty all see a significant increase in traffic during the three-day holiday period.
For Ulta Beauty, the timing aligns perfectly with seasonal consumer demand.
Customers often shop for:
- Summer skincare
- SPF products
- Waterproof makeup
- Hair repair treatments
- Frizz-control products
- Self-tanners
- Beach-ready beauty products
- Travel-size cosmetics
- Graduation makeup looks
- Wedding season essentials
The holiday also arrives just before schools close for summer vacations in many states, adding to increased beauty spending nationwide.
Summer Beauty Shopping Is Driving Massive Store Traffic
Beauty spending in late May and early June continues to grow every year. Shoppers are now treating Memorial Day weekend as an early-summer refresh moment rather than just a retail sales event.
Many consumers use the weekend to replace older beauty products, update skincare routines, and test new seasonal trends.
Popular categories this year include:
Lightweight Makeup Products
Customers are moving toward breathable makeup products that hold up in warmer weather.
Trending items include:
- Skin tints
- Tinted moisturizers
- Cream blush
- Dewy highlighters
- Lightweight concealers
- Setting sprays
Many shoppers now prefer natural finishes instead of heavy full-coverage makeup during the summer months.
Sunscreen and SPF Skincare
SPF products continue dominating beauty conversations nationwide.
Customers are buying:
- Mineral sunscreen
- SPF lip balm
- Sunscreen sticks
- Tinted SPF
- SPF primers
- Sunscreen face mist
As awareness around sun protection grows, sunscreen sales during Memorial Day weekend continue rising across the beauty industry.
Humidity-Proof Haircare
Summer weather often creates demand for anti-frizz products and heat protection sprays.
Haircare shoppers are especially focused on:
- Leave-in conditioner
- Hair masks
- Scalp care
- Heat protectant sprays
- Curl creams
- Shine oils
Many customers also schedule salon visits before vacations and summer weddings.
Ulta Salon Services Stay Busy During Memorial Day Weekend
Many Ulta Beauty stores feature full-service salons, making the retailer more than just a cosmetics destination.
Memorial Day weekend often becomes one of the busiest appointment periods of the season.
Services available at many locations include:
- Haircuts
- Blowouts
- Hair coloring
- Brow waxing
- Makeup applications
- Ear piercing
- Texture treatments
- Skin services at select stores
Customers preparing for graduations, weddings, vacations, and parties frequently book appointments days in advance.
Salon hours may differ from standard store operations during Memorial Day. Some locations reduce appointment windows or close salon services earlier in the evening.
Online Shopping Continues Growing During Holiday Weekends
Even though in-store traffic remains strong, online beauty shopping continues gaining momentum during Memorial Day.
Ulta customers increasingly rely on:
- Buy online, pick up in store
- Same-day pickup
- Mobile shopping
- App-exclusive promotions
- Digital rewards tracking
- Online beauty recommendations
Many shoppers browse online first before deciding whether to visit physical stores.
Online shopping also helps customers avoid crowded checkout lines during busy holiday weekends.
Memorial Day Sales Continue Attracting Beauty Shoppers
Holiday shopping events remain a major reason why Ulta stores stay busy throughout Memorial Day weekend.
Customers often look for discounts on:
- Prestige skincare
- Hair styling tools
- Makeup bundles
- Fragrance collections
- Salon-sized haircare products
- Travel kits
- Beauty gift sets
The long weekend has become one of the most competitive retail periods before the summer season officially begins.
Beauty shoppers are also becoming more strategic with purchases by combining promotions with loyalty rewards.
Ulta’s Rewards Program Keeps Customers Returning
One of the biggest reasons Ulta remains popular during major shopping weekends is its loyalty system.
Frequent shoppers use Memorial Day sales to maximize rewards points while purchasing seasonal products.
Benefits often include:
- Point accumulation
- Member-exclusive discounts
- Birthday gifts
- Early access promotions
- Bonus reward events
Loyalty-based shopping continues shaping customer habits across the beauty industry in 2026.
Many consumers now plan their beauty purchases around reward multipliers and holiday promotions.
Mall Locations May Follow Different Holiday Hours
One important detail shoppers should remember is that mall-based Ulta locations often follow the shopping center’s holiday schedule instead of regular Ulta operating times.
This means some locations may:
- Open later
- Close earlier
- Adjust salon appointments
- Limit curbside pickup windows
Outdoor shopping centers and standalone stores often maintain longer hours compared to enclosed malls.
Holiday staffing levels can also vary depending on the region.
Travel Beauty Products Are Trending This Memorial Day
Travel-size beauty products remain one of the hottest categories during Memorial Day shopping season.
Americans traveling for long weekends, beach trips, and summer vacations are purchasing compact beauty essentials in large numbers.
Trending travel items include:
- Mini skincare kits
- TSA-friendly haircare
- Portable fragrance sprays
- Makeup palettes
- Compact sunscreen
- Lip treatment kits
Many shoppers also prefer travel products because they allow testing new brands without buying full-size versions.
Read More – Is Wall Street Open on Good Friday
Fragrance Sales Spike Ahead of Summer
Fragrance shopping traditionally rises around Memorial Day because consumers associate warm-weather scents with the beginning of summer.
Popular fragrance trends this season include:
- Citrus scents
- Coconut-inspired fragrances
- Fresh floral perfumes
- Ocean-inspired colognes
- Tropical body mists
Many beauty shoppers purchase seasonal fragrances specifically for vacations and outdoor events.
Gift shopping also contributes to increased fragrance demand during the holiday weekend.
Social Media Beauty Trends Are Influencing Purchases
Beauty shopping habits continue changing due to social media influence.
Customers now enter stores with specific products already in mind after seeing:
- Makeup tutorials
- Product reviews
- Skincare routines
- Hair transformation videos
- Beauty influencer recommendations
Trending beauty products can sell out quickly during major shopping weekends when online demand overlaps with heavy store traffic.
Many shoppers use Memorial Day sales to finally purchase products they have seen online for weeks or months.
What Time Does Ulta Usually Close on Memorial Day?
Closing times vary by location, but many Ulta stores close earlier on Memorial Day than during regular weekday operations.
Common closing windows include:
- 6 p.m.
- 7 p.m.
- 8 p.m.
- 9 p.m. in busy retail districts
Customers planning evening shopping trips should verify local schedules before visiting.
Stores inside malls often close earlier than standalone locations.
Should Customers Expect Crowds at Ulta?
Yes. Memorial Day weekend remains one of the busiest beauty shopping periods before summer.
Customers may encounter:
- Longer checkout lines
- Busy parking lots
- Reduced product availability
- Full salon schedules
- Delayed pickup preparation times
Peak shopping hours usually occur:
- Midday Saturday
- Sunday afternoon
- Memorial Day afternoon
Early mornings and later evenings often provide a faster shopping experience.
Popular Beauty Categories in 2026
Several product categories are seeing especially strong momentum this year.
Clean Beauty
Consumers continue looking for products featuring:
- Vegan ingredients
- Cruelty-free formulas
- Fragrance-free skincare
- Lightweight textures
Scalp Care
Scalp health has become one of the fastest-growing beauty trends in recent years.
Popular items include:
- Scalp scrubs
- Hydrating treatments
- Scalp serums
- Clarifying shampoos
Multi-Use Makeup
Customers increasingly prefer products with multiple uses, including:
- Lip and cheek tints
- Hybrid skincare makeup
- All-in-one complexion products
Convenience continues driving purchasing decisions.
Why Customers Still Prefer In-Store Beauty Shopping
Even though online shopping continues growing, many consumers still prefer visiting Ulta stores in person.
In-store shopping allows customers to:
- Test makeup shades
- Smell fragrances
- Compare textures
- Receive beauty advice
- Book salon services
- Discover new products
Physical beauty retail remains strong because beauty shopping is often a sensory experience.
Customers frequently make impulse purchases after testing products in person.
Memorial Day Marks the Start of Summer Retail Season
For retailers nationwide, Memorial Day represents more than just a federal holiday. It signals the beginning of summer shopping behavior.
Consumers start purchasing:
- Vacation products
- Seasonal clothing
- Outdoor essentials
- Summer beauty collections
Beauty companies often launch seasonal marketing campaigns during this period because customer engagement rises sharply.
Retail traffic during Memorial Day can influence broader summer sales trends throughout June and July.
Tips for Shopping Ulta on Memorial Day
Customers hoping for a smoother holiday shopping experience can benefit from a few simple strategies.
Shop Earlier in the Day
Morning shopping usually means:
- Shorter lines
- Better inventory
- Easier parking
- Faster pickup service
Use Online Pickup
Ordering online before arriving can save time during busy holiday hours.
Check Salon Availability Ahead of Time
Appointments often fill quickly before holiday weekends.
Verify Local Hours
Store schedules can differ significantly between locations.
Is Ulta Open on Memorial Day in Every State?
Most Ulta stores nationwide remain open on Memorial Day, but operating hours can still vary based on:
- Local regulations
- Shopping center rules
- Staffing levels
- Regional demand
Customers in smaller towns may notice reduced operating hours compared to major metropolitan locations.
Checking local store listings remains the best way to confirm exact holiday schedules.
What Shoppers Should Remember Before Visiting Ulta
As Memorial Day shopping continues growing across the United States, Ulta Beauty remains one of the busiest beauty retailers during the holiday weekend.
Here are the biggest takeaways:
- Most Ulta stores are open on Memorial Day 2026
- Holiday hours vary by location
- Mall stores may close earlier
- Salon schedules can differ from retail hours
- Online shopping remains available all day
- Pickup services may have earlier cutoff times
- Crowds are common during peak shopping periods
For shoppers preparing for summer vacations, weddings, parties, and seasonal beauty updates, Memorial Day weekend continues to be one of the most active shopping periods of the year.
Are you planning a Memorial Day Ulta shopping trip this year? Share your favorite beauty finds and summer must-haves in the comments.