The wait is over—Big Brother 2025 is officially set to premiere this summer, and it promises to be one of the most thrilling seasons in the show’s 25-year history. With a mysterious hotel theme, secret rooms, and new gameplay twists, Season 27 is all set to shake things up for fans and houseguests alike.
Big Brother 2025 Kicks Off July 10 with 90-Minute Premiere
Big Brother 2025 launches Thursday, July 10, 2025, with a 90-minute premiere episode airing at 8 PM ET/PT. Fans can catch all the drama on CBS or stream it live and on-demand through Paramount+ and Pluto TV.
This season starts earlier than previous ones, giving viewers a longer summer of lies, alliances, competitions, and backstabbing. Live feeds will begin shortly after the Sunday, July 13, episode, allowing die-hard fans to watch unfiltered house activity 24/7.
Read Also-Meet the Big Brother 2025 Cast: Who’s In and What to Expect This Season
What’s the Theme for Big Brother 2025? Welcome to Hotel Mystère
Season 27 introduces a bold new theme: Hotel Mystère. The Big Brother house has been completely transformed into a haunted, high-society hotel, filled with vintage design, cryptic décor, and unexpected twists.
Key Features of the House:
- Secret passageways behind bookshelves
- A wine cellar turned strategy room
- Snake-themed “Venom Lounge”
- Victorian-style common areas
- A rooftop kitchen garden
- A boxing ring-style gym
- Train-style bunk bedroom evoking the classic Orient Express
The design adds suspense and unpredictability, making it more than just a game of strategy—it’s a live-action mystery.
Big Brother 2025 Episode Schedule Breakdown
Season 27 will follow a structured three-day-a-week schedule. Here’s how the weekly format looks:
| Day | Time (ET/PT) | Episode Type |
|---|---|---|
| Thursday | 8:00 PM | Live Eviction + HOH |
| Sunday | 8:00 PM | Nominations |
| Wednesday | 8:00 PM (90-min) | Power of Veto |
This year, Wednesday episodes are extended to 90 minutes, giving viewers more gameplay, challenges, and diary-room drama.
Additionally, starting July 25, a new talk show called “Big Brother: Unlocked” will air bi-weekly on Fridays, diving deeper into strategy, featuring exclusive interviews, and bringing back fan-favorite past houseguests.
Big Brother 2025 Cast
The Big Brother 2025 cast consists of 16 announced houseguests with diverse backgrounds and professions:
- Adrian Rocha, 23, carpenter from Texas
- Amy Bingham, 43, insurance agent from California
- Ashley Hollis, 25, attorney from New York
- Ava Pearl, 24, aura painter from New York
- Cliffton “Will” Williams, 50, sports podcaster from North Carolina
- Isaiah “Zae” Frederich, 23, salesperson from Kentucky/Utah
- Jimmy Heagerty, 25, AI consultant from Florida/D.C.
- Katherine Woodman, 23, fine dining server from Georgia/South Carolina
- Keanu Soto, 33, dungeon master from Florida/Texas
- Kelley Jorgensen, 29, web designer from South Dakota
- Lauren Domingue, 22, bridal consultant from Louisiana
- Mickey Lee, 35, event curator from Florida/Georgia
- Morgan Pope, 33, gamer/model from California
- Rylie Jeffries, 27, professional bull rider from Oklahoma
- Vince Panaro, 34, unemployed from California
- Zach Cornell, 27, marketing manager from Georgia
There is also a mystery 17th houseguest whose details are undisclosed, described as “very polarizing”.
This lineup marks the official cast for Big Brother Season 27, premiering July 10, 2025, on CBS.
The Mystery Houseguest Twist
True to its mysterious theme, Big Brother 2025 will open with a surprise: a “Mystery Houseguest” and possibly masked characters entering the house during premiere night.
This twist has been teased to play a central role throughout the early weeks, possibly involving:
- Secret identities
- Fake alliances
- Hidden immunity advantages
Fans speculate that a returning all-star could be behind the mask—or it could be someone completely new playing a dual role inside the game.
Why Big Brother 2025 Is the Must-Watch Reality Event of the Summer
- Earliest premiere ever: Starts July 10, 2025
- Full-blown mystery hotel theme
- Secret gameplay elements from day one
- Expanded weekly episodes with more live drama
- New Friday talk show companion to keep fans engaged between episodes
- First time in years with hidden rooms and dual-entry twists
Key Highlights Recap
- Premiere Date: July 10, 2025, at 8 PM ET/PT
- Episode Schedule: Sun, Wed (90-min), Thurs
- New Twist: Mystery Houseguest revealed premiere night
- House Theme: Hotel Mystère with secret passageways
- Talk Show: Big Brother: Unlocked begins July 25
- Live Feeds: Begin July 13, after the Sunday episode
Conclusion
Big Brother 2025 Season 27 is setting itself up to be a historic installment in the franchise. From the earlier start date to the hauntingly elegant Hotel Mystère theme and mystery guest twist, the show is combining nostalgia with next-level strategy. If you’ve been waiting for a fresh take on classic Big Brother, this is the summer to tune in.
Stay tuned for the latest Big Brother 2025 news and exclusive updates on Season 27. Share your thoughts in the comments—who do you think the Mystery Houseguest will be?