The Wisconsin State Fair is back from July 31 to August 10 with new flavors, major music acts, and exciting attractions that promise to delight visitors of all ages. The beloved summer tradition, held annually at State Fair Park in West Allis, is gearing up to be one of the most memorable yet—with major upgrades in entertainment, food vendors, and guest experiences.
Fairgoers can look forward to nearly 100 new food items added to the lineup this year. From creatively topped funnel cakes to over-the-top fried snacks and even glitter-coated pickles, food lovers will have no shortage of options to explore. In addition to these fresh eats, the fair welcomes 16 new vendors, expanding the culinary offerings to include international flavors and unexpected combinations designed to stand out on social media and satisfy cravings.
To help navigate the food frenzy, the fair’s website offers a dedicated Food Finder tool. This feature allows attendees to easily search, sort, and map out their must-try items before hitting the grounds.
The entertainment lineup is equally robust. The Bank Five Nine Main Stage will host daily headlining performances by a diverse roster of artists. Highlights this year include country star Jon Pardi, R&B legends Boyz II Men, comedian Gabriel “Fluffy” Iglesias, and rock veterans Lynyrd Skynyrd. The “Happy Together” Tour will close out the fair with a nostalgic celebration of classic hits.
In addition to ticketed shows, more than 30 free stages across the park will feature live music, acrobatics, dance, magic, and other family-friendly acts throughout each day of the event.
Admission Promotions You Shouldn’t Miss
The Wisconsin State Fair is also making it easier than ever for families and individuals to attend by offering daily promotions:
- July 31 (Opening Day): Admission is just $5 until 4 p.m. with a donation of nonperishable food items.
- August 1: Celebrate Wisconsin Day with a two-for-$20 ticket deal for out-of-state visitors.
- August 3: Veterans and up to three family members receive free admission with military ID.
- August 6: Discounted entry with a $40 or more Meijer receipt.
- August 7: Free entry for educators with valid school ID.
Enhanced Safety and Accessibility
Fair organizers have taken steps to boost safety and accessibility. This includes metal detectors and bag size regulations at all entry gates, increased fencing, and expanded first responder presence. As part of the fair’s perimeter security plan, a portion of the Hank Aaron State Trail between 76th and 84th Streets will be closed for the duration of the event, with alternate bike and pedestrian routes clearly marked.
New: Lakefront Brewery Biergarten Experience
A brand-new Lakefront Brewery Biergarten is debuting near the Bank Five Nine Amphitheater. This area offers guests a shaded place to relax while enjoying a selection of local brews, frozen cocktails, and alcohol-free mocktails. It’s set to become a popular gathering spot for both casual visitors and concertgoers.
What’s New in 2025: Quick Recap
| Feature | Details |
|---|---|
| New Food Items | Nearly 100, including exotic flavors and viral snacks |
| New Vendors | 16, expanding variety and cultural offerings |
| Headlining Acts | Jon Pardi, Boyz II Men, NE-YO, Fluffy Iglesias, Lynyrd Skynyrd & more |
| Admission Deals | Discounted or free entry on select days |
| Safety Enhancements | Bag checks, fencing, trail closure, and rerouted paths |
| Beer Garden Addition | Lakefront Brewery Biergarten with drinks and mocktails |
With something for everyone—from foodies and music fans to kids and families—the Wisconsin State Fair continues to be one of the Midwest’s most beloved seasonal celebrations. Whether you’re coming for the cream puffs, carnival rides, or top-tier concerts, this year’s fair offers more reasons than ever to attend.
Don’t miss your chance to be part of the fun. Have you planned your visit yet? Share your must-see highlights or favorite fair foods in the comments below!