The excitement around Walmart Black Friday 2025 is building as the retailer rolls out its schedule of holiday shopping events across the U.S. The company is once again expanding its Black Friday strategy into multiple sales phases, allowing customers to shop both early and often throughout November and into Cyber Monday. This year, Walmart is combining online deals, in-store promotions, and exclusive early-access benefits for Walmart+ members.
Walmart’s multi-event approach reflects the shift in holiday shopping habits. Many American shoppers now look for deals weeks before Thanksgiving instead of waiting for one big sale day. Walmart is responding to that trend by spreading out its discounts so customers have more chances to grab what they want before items sell out.
Event Schedule for Walmart Black Friday 2025
Walmart has outlined a three-stage holiday shopping calendar for 2025. Each phase includes different opportunities to save, and some include early access for Walmart+ members. Here is the simplified schedule:
| Event | Public Access | Walmart+ Early Access | Format |
|---|---|---|---|
| Event 1 | November 14–16 | November 13 (evening) | Online and In-Store |
| Event 2 | November 25–27 (online only) and November 28–30 (in-store + online) | November 24 (evening) | Online and In-Store |
| Cyber Monday | December 1 | November 30 (evening) | Online Only |
The timing of Event 1 allows shoppers to get a head start almost two full weeks before Thanksgiving. Event 2 builds momentum going into Thanksgiving weekend, with online-only deals at first, followed by full in-store participation. Cyber Monday then closes the sale cycle with tech-heavy discounts online.
What Shoppers Can Expect This Year
Walmart is focusing heavily on technology, home essentials, toys, apparel, and gift-worthy seasonal items. The goal is to cover every shopping category while appealing to families, holiday gift-givers, and bargain hunters.
Categories Expected to Receive Deep Discounts
- Large Televisions and Home Entertainment Systems
- Laptops, Tablets, and Gaming Consoles
- Smart Home Devices and Appliances
- Vacuum Cleaners and Home Care Products
- Holiday Décor and Gifts Under $20
- Toy Brands Popular With Children and Collectors
- Clothing, Footwear, and Winter Apparel
Based on previous years’ trends, Walmart tends to put some of the biggest markdowns on televisions, tech bundles, and small home appliances. Toys often drop sharply in price during the second event and continue into Cyber Monday, when many shoppers finish their holiday lists.
Early Access Advantages for Walmart+ Members
Walmart continues to reward its Walmart+ subscribers with earlier access to Black Friday deals. This early access usually opens several hours before the general public and is especially useful for securing items that tend to sell out quickly, such as gaming consoles, popular toys, and high-demand electronics.
If you are planning to shop specific items that are likely to be limited in stock, the early access period can be the difference between getting the deal and missing it. Fast checkout, free shipping options, and curbside pickup also offer added convenience for Walmart+ members during the busy holiday season.
How the Sale Works Online vs. In-Store
Walmart is continuing to prioritize its online shopping platform, offering many deals digitally before they appear in physical stores. This approach supports shoppers who want to avoid crowds, as well as those who prefer shopping from home.
- Online-Only Deals: Many of the biggest tech promotions and bundle discounts will appear online first.
- In-Store Doorbusters: Once the in-store portion of Event 2 begins, shoppers can expect limited-quantity deals displayed prominently in aisles.
- Pickup and Delivery Options: Customers will have access to curbside pickup, same-day delivery in many locations, and standard shipping to home.
Planning where you will shop — online or in person — can help reduce stress and maximize savings.
Shopping Strategies for Walmart Black Friday 2025
To get the best outcome from Walmart Black Friday 2025, consider this approach:
1. Create a Shopping Plan in Advance
Make a list of priority items and set realistic spending limits. Doing so helps prevent impulse purchases and ensures the most important deals are not missed.
2. Use the Wishlist or “Saved Items” Feature Online
Saving an item in your Walmart account makes it easier to check price drops and speed through checkout when the sale begins.
3. Consider Walmart+ for Early Access
If your shopping list includes high-demand items such as gaming systems, large TVs, or premium appliances, early access offers a significant advantage.
4. Monitor Inventory Closely
Popular items often sell out fastest during the online portion of the sale. Refresh pages or enable notifications when deals go live to improve your chances.
5. Compare Prices During the Sale
Walmart competes closely with other major retailers during Black Friday. Some deals may shift throughout the month, so matching prices can help ensure you are getting the best offer.
How This Year Differs From Previous Years
Walmart’s 2025 strategy builds on patterns from recent holiday seasons while expanding its structure in several ways:
- More stages than the one-day Black Friday model from years ago
- Greater emphasis on online shopping and digital accessibility
- An increased push toward early deal releases to reduce last-minute holiday stress
- More value found in big-ticket electronics compared with smaller category discounts
- Broader integration of Walmart+ as a core benefit for frequent shoppers
Many retailers have moved toward extended holiday sales, but Walmart’s multi-phase rollout has become one of the most influential models in the U.S. retail landscape.
What This Means for U.S. Shoppers
The advantage of the expanded schedule is flexibility. Shoppers can choose to begin purchasing early in November, wait for bigger markdowns closer to Thanksgiving, or finish online during Cyber Monday. This phased approach benefits families trying to balance budgets, shoppers purchasing gifts for multiple people, and anyone trying to avoid holiday crowds.
The main takeaway is simple: planning ahead is key. With deals released in waves, missing one does not mean missing them all — but the best items will go quickly, especially during early access periods.
If you plan to shop this year, mark your calendar and get your wishlist ready — and feel free to share in the comments what deals you are hoping to grab during Walmart Black Friday 2025.