Monster High Dawn of the Dance is back for a new generation of fans. Mattel launched the reissued dolls on October 1, 2026, at 9:00 a.m. PT through its Mattel Creations store. The set recreates five original party ghouls: Frankie Stein, Draculaura, Clawdeen Wolf, Cleo de Nile, and Lagoona Blue. Each doll costs $33 at Mattel Creations, and several listings sold out soon after launch.
Collectors who missed the first drop still have options. Retailers including Entertainment Earth and Big Bad Toy Store list the dolls with pre-order or waitlist options. Stock moves fast, so availability can change within hours.
Monster High Dawn of the Dance at a Glance
| Detail | Information |
|---|---|
| Brand | Monster High (Mattel) |
| Line | Boo-riginal Creeproduction reissue of the original Dawn of the Dance dolls |
| Dolls | Frankie Stein, Draculaura, Clawdeen Wolf, Cleo de Nile, Lagoona Blue |
| Mattel Creations launch | October 1, 2026, 9:00 a.m. PT |
| Mattel Creations price | $33.00 each |
| Entertainment Earth price | $39.99 each, estimated arrival October 2026 |
| In the box | Doll, handbag, iCoffin, brush, invitation, two photos, doll stand |
| Age grade | 6 and up |
| Height | About 28.6 cm (roughly 11 inches) |
What Was the Original Dawn of the Dance Line?
The original series was the second release in the Monster High doll line. Mattel filed the trademark on February 23, 2010. It became the first of several party-themed lines, ahead of Sweet 1600, Dot Dead Gorgeous, and Ghouls Rule.
Frankie Stein, Cleo de Nile, and Clawdeen Wolf headlined the launch. Draculaura, Lagoona Blue, Deuce Gorgon, and Ghoulia Yelps rounded out the cast. Each individually sold doll came with an iCoffin, the handheld gadget the characters used for fake texting and games.
Mattel also promoted the line with a free browser game on the Monster High website. The game went live on October 25, 2010. Players picked Cleo, Clawdeen, or Frankie and built a routine set to the Fright Song. Each character offered only four moves, and a finished dance held thirteen.
How the Original Dolls Reached Shelves
The first Dawn of the Dance dolls appeared in several forms over the years. Frankie Stein shows the pattern well.
- 2010: Frankie debuted in a large blue box at $25.00.
- 2011: A Walmart-exclusive three-pack paired Frankie with Clawdeen Wolf and Draculaura at $50.00.
- 2014: Frankie returned solo in a smaller box at $17.99. That budget version dropped the purse and phone accessories.
Those releases explain why the originals still draw collectors. Complete dolls with accessories can cost far more on resale sites today, and prices vary widely by seller and condition.
Meet the 2026 Monster High Dawn of the Dance Dolls
Mattel kept the original party looks and refreshed the details. Here is what each reproduction wears.
| Doll | Look |
|---|---|
| Frankie Stein | Black-and-white striped belted mini dress, pink shrug, fishnets, lightning bolt earrings, necklaces, and heels |
| Draculaura | White mini hat, collar necklace, matching bracelets, drop earrings, and pink-and-black pumps |
| Clawdeen Wolf | Scaly purple mini dress with zipper details, green belt, green fishnet tights, choker, and golden pumps |
| Cleo de Nile | Shimmery pyramid-shaped purse, iCoffin, and an invitation to the dance |
| Lagoona Blue | Sea-blue dress with pink accents, fishnet wrap, fin-like faux hawk, translucent heels, and pearl-like jewelry |
Lagoona carries a seashell purse with a pearly strap. Cleo’s pyramid purse nods to her Egyptian roots. These small touches keep each ghoul recognizable at a glance.
What Comes in the Box
Every doll ships with the same core set of accessories. Each box includes one doll with a handbag, an iCoffin, a hairbrush, an invitation, two creepsake photos, and a doll stand. The dolls carry an age grade of 6 and up.
The stand matters for display-minded collectors. It lets fans pose the dolls on a shelf without extra gear. The photos and invitation also recreate the party theme that defined the 2010 release.
Where to Buy and What It Costs
Pricing differs by retailer, so compare before you buy.
- Mattel Creations: The $33.00 price applies to all five dolls. Frankie Stein and Draculaura listings showed sold out. Cleo de Nile listed as in stock at last check. Stock status can change within hours, so check each doll’s page.
- Entertainment Earth: Pre-orders list at $39.99 each with an estimated October 2026 arrival. The store does not charge you until the doll is ready to ship.
- Big Bad Toy Store: Pre-orders for Draculaura and Lagoona Blue showed sold out. The store offers a waitlist that needs no payment to join.
- Target: Collectors reported spotting the dolls on shelves at U.S. Target stores on September 11, 2026. Fan trackers expected a wider retail release later in October 2026.
The $33 Mattel Creations price sits above the usual Boo-riginal Creeproduction range. Most dolls in that line launched at $24.99. Some collector pieces climb as high as $79.99.
Where This Release Fits in the Boo-riginal Creeproduction Story
The Boo-riginal Creeproduction label covers reissues of first-generation Monster High dolls. The Dawn of the Dance set is the latest chapter. Mattel built the line in waves.
- May 13, 2022: The first wave brought back Draculaura, Clawdeen Wolf, Frankie Stein, and Lagoona Blue.
- April 1, 2024: The second wave added Ghoulia Yelps, Abbey Bominable, Cleo de Nile with Deuce Gorgon, and Spectra Vondergeist.
- November 20, 2024: Mattel rereleased the first wave on Amazon. Fang Club members got early access a day earlier.
- January 21, 2025: Operetta debuted at Toy Fair, starting the third wave.
- October 1, 2026: The Dawn of the Dance reproductions arrived.
Monster High launched in 2010 and stayed a major force in the doll aisle until 2018. A full brand relaunch began in 2022. That push included a live-action movie musical for Paramount+ and a new series for Nickelodeon. The reissues feed that revival by giving longtime fans a way to own the looks they remember.
Tips for Collectors
Chasing all five dolls takes some planning. A few steps can help you land the full set at a fair price.
- Check several stores. Mattel Creations, Entertainment Earth, Big Bad Toy Store, and Target each carry different stock.
- Compare the final cost. A lower sticker price can lose its edge once shipping adds up.
- Join waitlists. Sold-out pages sometimes restock, and waitlists fill orders in the sequence people sign up.
- Watch pre-order terms. Some stores charge only when the doll ships, while others may charge sooner.
- Keep the packaging. Boxed dolls with all accessories hold value better on the resale market.
Fans of the original 2010 dolls should also check condition notes on secondary listings. Missing iCoffins, purses, and stands are common, and they affect price.
Why the Dawn of the Dance Look Still Resonates
The original line captured the mood that made Monster High a hit. Teen ghouls dressed up for the biggest bash of the year, and each outfit matched a personality. Frankie’s stitched stripes, Clawdeen’s werewolf glam, and Lagoona’s ocean tones all told a story without a word.
The reproductions honor that idea while using modern production. For many collectors, the draw is simple. They want the first party dolls of the brand’s first era, boxed and ready for a shelf.
Which Dawn of the Dance ghoul is first on your wish list? Tell us in the comments and check back for the latest doll news.