After nearly a decade of absence, the beloved McDonalds Snack Wrap has officially returned to restaurants across the United States as of July 10, 2025. This comeback has been eagerly anticipated by fans who have long campaigned for its revival, making the Snack Wrap one of the most requested discontinued menu items in McDonald’s history.
The Comeback Story of the McDonalds Snack Wrap
Originally introduced in 2006, the Snack Wrap quickly became a fan favorite thanks to its convenient, handheld format featuring a crispy or grilled chicken strip, shredded lettuce, cheese, and a flavorful sauce wrapped in a soft flour tortilla. Despite its popularity, McDonald’s discontinued the item nationwide in 2016, leaving a loyal fanbase longing for its return.
Over the years, the Snack Wrap developed a cult following, with fans rallying on social media, creating memes, and even launching petitions demanding its comeback. McDonald’s acknowledged this passion, with Joe Erlinger, President of McDonald’s USA, confirming the wrap’s return in early June 2025 with a simple yet powerful statement: “It’s back.”
What’s New with the Snack Wrap in 2025?
The Snack Wrap has been reintroduced with two distinct flavor options: Ranch and Spicy. Both feature McDonald’s new McCrispy chicken strips, which are easier to prepare and less labor-intensive than the original chicken used in the wrap. This change is part of McDonald’s strategy to streamline kitchen operations while maintaining the quality and taste fans expect.
Priced at $2.99 a la carte, the Snack Wrap is also available as part of a combo meal that includes medium fries and a drink, providing an affordable and satisfying option for customers seeking value without compromising flavor.
The Spicy Snack Wrap features a habanero-infused Spicy Pepper Sauce, aligning with McDonald’s recent menu innovations like the Spicy McMuffin, which debuted just days before the Snack Wrap’s return. The Ranch option offers a cool, garlic and onion ranch dressing, catering to those who prefer a milder taste.
Strategic Timing and Market Impact
McDonald’s decision to bring back the Snack Wrap comes amid a rare sales slump and a competitive fast-food landscape. The chain has experienced a 3.6% decline in same-store sales in the U.S. during the first quarter of 2025, with notable drops in traffic among low-income customers affected by inflation.
By reviving a beloved, affordable item, McDonald’s aims to reconnect with budget-conscious consumers and boost traffic. Industry analysts view this move as a smart strategy to regain consumer trust and relevance, especially as McDonald’s expands its value menu with new offerings like the “Daily Double” cheeseburger starting July 22.
Key Features and Fan Reactions
- Two flavors: Ranch and Spicy
- Main ingredient: McCrispy chicken strips
- Price: $2.99 a la carte, combo meals available
- Availability: Nationwide, in-store, drive-thru, and via McDonald’s app
- Fan enthusiasm: Longtime supporters have celebrated the return on social media, with many describing the Snack Wrap as a nostalgic comfort food and a symbol of McDonald’s menu innovation
The return has been met with excitement and relief, as many fans see it as a welcome reset amid rising food prices and fast-food fatigue. The Snack Wrap’s comeback is more than a product relaunch; it represents McDonald’s ability to listen to its customers and leverage emotional connections to drive sales.
Key Point Summary
- The McDonald’s Snack Wrap returned nationwide on July 10, 2025, after being discontinued in 2016.
- It is available in two flavors: Ranch and Spicy, featuring new McCrispy chicken strips.
- The item is priced at $2.99 and can be ordered a la carte or as part of a combo.
- The comeback is part of McDonald’s strategy to boost sales amid economic challenges.
- Fans have passionately supported the Snack Wrap’s return, making it one of the most requested menu items.
The Snack Wrap’s revival underscores the power of customer loyalty and social media influence in shaping fast-food menus. McDonald’s has effectively combined nostalgia with operational improvements to reintroduce a product that resonates deeply with its audience.
For fans and newcomers alike, the Snack Wrap offers a tasty, convenient, and affordable option that fits perfectly into today’s fast-paced dining culture. Don’t miss out—head to your nearest McDonald’s or order through the app to enjoy the Snack Wrap once again.
Order your Snack Wrap today and rediscover why this iconic menu item has captured hearts for nearly two decades.