Lay’s new holiday potato chips are heading to store shelves nationwide starting October 25, 2026, and the lineup turns a full holiday dinner into a snack. PepsiCo’s Lay’s brand announced the limited-time Holi-LAY’S collection on October 19, 2026. It includes five flavors that run from savory sides to sweet-and-salty desserts. Shoppers have plenty of questions about flavors, dates and pricing, so this guide covers what is confirmed so far.
Lay’s New Holiday Potato Chips at a Glance
The Holi-LAY’S collection follows the shape of a holiday meal. Three savory flavors cover the side dishes and the centerpiece, while two chocolate-covered options serve as dessert. The rollout is staggered, with releases running from late October into early December.
Here are the five flavors and their confirmed release dates:
- Lay’s Cheddar Scalloped-Style Potatoes: nationwide on October 25, 2026
- Lay’s Roasted Holiday Turkey: nationwide on October 25, 2026
- Lay’s Maple Bacon: first-ever U.S. release on November 8, 2026
- Lay’s Wavy Milk Chocolate Covered Potato Chips: select retailers on December 1, 2026
- Lay’s Wavy Dubai-Style Dark Chocolate Covered Potato Chips: select retailers on December 1, 2026
Denise Truelove, Senior Vice President of Marketing at PepsiCo Foods, described the flavors as “inspired by courses on the holiday table.” She added that fans can enjoy them before the table is set and after it has been cleared. The name Holi-LAY’S plays on the holiday season and the brand itself.
The Savory Flavors: Cheddar Scalloped-Style Potatoes, Roasted Holiday Turkey and Maple Bacon
Cheddar Scalloped-Style Potatoes aims to capture the creamy, cheesy character of the classic baked side dish in a crispy chip. It reaches shelves nationwide on October 25, 2026. Fans of cheese-forward snacks have an obvious pick here.
Roasted Holiday Turkey debuts on the same day. The company describes a roasted turkey flavor with a rich gravy taste, built to make every gathering a little more delicious. Some coverage also mentions a hint of stuffing, but the official description focuses on turkey and gravy, so that detail has no official confirmation.
Maple Bacon is the most notable addition for many snack fans. The flavor balances sweet maple with smoky bacon, and it is already popular in Canada. Its U.S. debut lands on November 8, 2026, about two weeks after the first two savory flavors.
The Dessert Course: Chocolate-Covered Wavy Chips
The two dessert flavors take the sweet-and-salty route. Lay’s Wavy Milk Chocolate pairs the ridged Wavy crunch with a milk chocolate coating. Lay’s Wavy Dubai-Style Dark Chocolate combines dark chocolate with pistachios, a nod to the Dubai chocolate trend that spread across social media.
Both chocolate-covered varieties arrive at select retailers on December 1, 2026. The company plans to expand availability in 2027, which means shoppers may not find them in every store at launch. Lay’s has not published a retailer list for these two flavors.
Chocolate-dipped chips are not entirely new for the brand. Lay’s has sold a milk chocolate-dipped Wavy variety in an earlier holiday season. The 2026 lineup adds the pistachio-topped Dubai-style option. Anyone managing allergies should check the allergen statement on each bag, since the Dubai-style flavor includes pistachios.
Release Dates, Prices and Where to Buy
Lay’s new holiday potato chips arrive in three waves. The first wave on October 25, 2026 covers Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey. Maple Bacon follows on November 8, 2026, and the chocolate-covered Wavy chips close out the lineup on December 1, 2026.
The two October flavors launch nationwide, though the company has not published a full retailer list. Online listings for the savory flavors have already appeared at some grocery chains. A few of those listings show a 7.75-ounce bag for Roasted Holiday Turkey.
Pricing is a different story. There is no official confirmation of suggested retail prices or final bag sizes for any of the five flavors. Prices often vary by store and region, so checking a local retailer’s website or app is the most reliable way to confirm cost and stock.
Public Interest and First Reactions
Early reactions have been positive overall. One reviewer who sampled the Roasted Holiday Turkey, Maple Bacon and Wavy Milk Chocolate chips ranked the milk chocolate version first. The reviewer praised the thick coating and how it plays against the salty, ridged chip underneath.
Social media chatter points to strong excitement for Cheddar Scalloped-Style Potatoes. The turkey flavor drew a more muted response, and some commenters noted that Lay’s meat-flavored chips can disappoint. Those remarks are fan opinions rather than confirmed product reviews, and taste varies from person to person.
The launch also fits a busy year for the brand. Lay’s released well over a dozen World Cup flavors, followed by barbecue brisket and Magic Masala in August and September of 2026. Earlier in the year, Baked Lay’s added Loaded Baked Potato and Roasted Garlic and Herb flavors starting January 5, 2026.
The company also states that its snacks are made without artificial flavors or colors. That claim follows a major brand redesign announced on October 13, 2025.
Ways to Use the Holi-LAY’S Flavors Beyond the Bag
Lay’s is promoting the new flavors as more than a snack. Several creative uses fit holiday cooking and entertaining:
- Crush Maple Bacon chips over baked macaroni and cheese for a sweet and smoky crunch.
- Sprinkle crushed Cheddar Scalloped-Style Potatoes over cheesy casseroles and other creamy sides.
- Swap crispy fried onions for Roasted Holiday Turkey chips on green bean casserole.
- Crush the chocolate-covered chips over vanilla ice cream, or fold pieces into cookies for a salted chocolate twist.
These ideas come from product coverage and suggested pairings rather than official recipes. They are simple ways to stretch a bag across a full holiday menu.
Happy Holi-LAY’S Sweepstakes and the Gifting Angle
Lay’s is pairing the launch with a prize giveaway. Beginning October 26, 2026, fans can scan the code on qualifying bags or visit the official Happy Holi-LAY’S website to enter the Happy Holi-LAY’S Sweepstakes. The prize list includes:
- Happy Holi-LAY’S Glass Chip Bowl
- Happy Holi-LAY’S Wood Chip Bowl
- Happy Holi-LAY’S Sweater
- Happy Holi-LAY’S Charcuterie Set
- Lay’s x Le Creuset Signature Oval Casserole
- Multicooker
- Happy Holi-LAY’S Tile Game Set
Entry details, eligibility requirements and official rules appear on the sweepstakes website, so interested fans should read them before entering.
The company also leans into food as a gift. A survey of 1,000 Americans, conducted for PepsiCo Foods U.S. by RepData from August 12 to August 26, 2026, found that 78% of consumers consider food a great holiday gift. About 55% prefer it over other gift types such as clothes and candles. The margin of error is plus or minus 3%. Because the company commissioned the survey, readers should treat it as brand-sponsored research.
Latest Updates and What Remains Unconfirmed
As of October 20, 2026, the company has confirmed the five flavors, their release windows and the sweepstakes. Lay’s new holiday potato chips are rolling out in stages, so store availability may differ at first.
Several details have no official confirmation yet:
- Suggested retail prices for any flavor
- How long each limited-time flavor will stay in stores
- The full list of retailers carrying the chocolate-covered chips on December 1, 2026
- Whether any Holi-LAY’S flavor will return in future seasons
Fans should watch for updates closer to each release date, since details can change as products reach stores.
Final Thoughts
The Holi-LAY’S lineup is one of the most ambitious holiday snack launches from Lay’s, with five flavors built around the holiday table. Savory fans get cheddar scalloped potatoes, roasted turkey with gravy and a Canadian favorite in Maple Bacon. Dessert lovers get milk chocolate and a pistachio-topped Dubai-style dark chocolate option.
With dates set for October 25, November 8 and December 1, 2026, shoppers can plan their trips around the flavors they want most. Because these are limited-edition Lay’s holiday flavors, grabbing a bag early may be the safest way to avoid missing out. Price and long-term availability remain unconfirmed, so checking local stores is the best next step.
Which Holi-LAY’S flavor are you most excited to try? Share your thoughts in the comments and check back for more snack news and updates.