Instagram reposting is taking center stage this month, thanks to fresh features Meta rolled out starting August 6, 2025. This long-requested update brings official reposting tools to everyone—making it easier than ever to share content, expand reach, and engage with your audience.
Instagram Reposting: What’s New in 2025
Instagram’s newest features put reposting directly inside the app. Now, users can officially repost public Reels and feed posts from other accounts. These reposts won’t just appear in your followers’ feeds; they’ll also live in a new “Reposts” tab on your profile. This move finally brings Instagram in line with the popular “retweet” experience on X (formerly Twitter) and mirrors similar tools on TikTok.
How the Latest Instagram Reposting Feature Works
Reposting on Instagram is now straightforward:
- Any public reel or feed post can be reposted by tapping the dedicated repost icon.
- You have the option to add your own note or commentary with each repost.
- Reposted content will appear in your followers’ feeds and in the special “Reposts” section on your profile.
- All reposts are automatically credited, maintaining clear attribution to the original creator.
For the first time, the platform’s repost function is native—no more need for third-party apps for basic sharing. This also boosts authenticity because reposts retain the creator’s handle and context.
New Permissions and Controls
Instagram has addressed user privacy and permissions with the reposting rollout:
- Only public posts and reels can be shared; private account content is excluded from all reposting tools.
- Creators maintain control and can remove shared content if needed.
- Brands and businesses must still request and log permissions when sharing user-generated content for marketing purposes, ensuring compliance with copyright and intellectual property rules.
- Attribution remains mandatory, with reposts displaying the original creator’s username.
Instagram Reposting vs. Other Platforms
| Feature | Instagram Reposting 2025 | TikTok | Twitter/X |
|---|---|---|---|
| Repost Tab | Yes | No | No |
| Comment Add-on | Yes (note function) | Limited | Yes |
| Attribution | Automatic | Automatic | Automatic |
| Private Posts | Cannot Repost | Cannot Repost | — |
| Remove Option | Yes (by creator) | Yes | Yes |
Why Instagram Reposting Matters
Reposting is now one of the most powerful ways to:
- Highlight viral or trending content in your niche.
- Build partnerships with creators and fans by easily sharing their posts.
- Strengthen your brand with user-generated content—from reviews to product showcases.
- Keep your feed active, even when you’re low on original content.
Quick Start Guide: Using Instagram Reposting
- Find a public post or reel to share.
- Tap the repost button below the content.
- Add a personal note or comment, if desired.
- Confirm, and the content appears in both your feed and the new Reposts tab of your profile.
- Always credit creators—Instagram handles this automatically for posts and reels.
Best Practices & Legal Etiquette
- Always repost public content and steer clear of private account material.
- For business use, ensure you have explicit permission to reshare any user content.
- Give credit to creators, both in captions and via tagging.
- Customize your commentary—engage your followers and add value.
- Don’t overdo reposts; balance them with your own original creations for the best results.
Related New Features
Alongside reposting, Instagram has launched two more updates:
- Instagram Map: Users can now share their most recent active location, inspired by Snap Map.
- Friends Tab for Reels: Instantly see reels your friends have liked, commented on, reposted, or created.
Instagram’s focus is clear—making sharing, interaction, and discovery faster and more social than ever. For brands, creators, and everyday users, Instagram reposting offers more ways to spark conversations and turbocharge engagement.
Have you tried Insta’s new reposting yet? Share your experiences and tips in the comments below—let’s keep the conversation going!