On February 28, 2025, a grassroots movement known as the “economic blackout” took place across the United States. Organized by The People’s Union USA, this initiative called for a 24-hour boycott of major retailers, urging Americans to refrain from shopping as a form of economic resistance. The movement aimed to highlight concerns about corporate influence and recent policy changes affecting diversity, equity, and inclusion (DEI) programs.
Background and Objectives
The People’s Union USA was founded by John Schwarz, who emphasized that the movement is not affiliated with any political party and focuses on economic resistance and corporate reform. The group seeks to demonstrate that consumers hold significant economic power and to push for systemic change by holding corporations and billionaires accountable.
Key Features of the Economic Blackout
- Duration and Scope: The boycott lasted for 24 hours, starting at midnight on February 28. Participants were encouraged to avoid all non-essential purchases, including fast food and gasoline, while supporting local businesses for essential items.
- Targeted Corporations: The movement initially targeted all major retailers but plans to focus on specific companies like Amazon and Walmart in future actions.
- Support and Traction: The initiative gained significant traction on social media, with support from both within and outside the U.S..
Overlapping Initiatives
The economic blackout coincided with other protests, including a 40-day boycott of Target by faith leaders, protesting the company’s reduction of DEI initiatives. These overlapping efforts reflect broader societal concerns about corporate accountability and social responsibility.
Impact and Future Plans
While the immediate economic impact of the blackout remains uncertain, it has sparked significant discussions about consumer power and corporate influence. The People’s Union USA plans to continue these efforts, with another broad-based economic blackout scheduled for March 28 and targeted boycotts against major retailers.
Conclusion
The economic blackout represents a growing trend of grassroots activism using social media to mobilize public action against perceived injustices. Whether such movements can effectively influence corporate policies or political decisions remains to be seen, but they undoubtedly highlight the evolving landscape of consumer activism in the digital age.