David Wright Melanie Alder remain at the center of Pattern Group as the Utah-based ecommerce technology company continues its growth in 2026. Wright serves as co-founder, chairman and chief executive officer, while Alder is co-founder, chief strategy officer and a director. Their leadership roles have remained unchanged in the company’s latest public filings.
Pattern has moved a long way since its early years. The company is now a publicly traded business focused on helping brands grow across global ecommerce marketplaces. Its technology combines large-scale data, machine learning and artificial intelligence to support areas such as advertising, pricing, content, logistics, fulfillment and forecasting.
For Wright and Alder, 2026 represents another important stage in that development. Pattern entered the public markets in 2025, continued reporting strong growth in early 2026 and expanded its technology strategy around artificial intelligence.
David Wright and Melanie Alder’s Current Roles
David Wright remains Pattern’s chief executive officer and chairman of the board. He has been involved with the company since its beginning and has served as CEO since November 2018.
Melanie Alder is Pattern’s chief strategy officer and a member of its board. She has served in several senior leadership positions during the company’s development.
Alder previously served as chief operating officer from January 2013 through May 2018. She then became chief investment officer and held that position until February 2024. She moved into her current chief strategy officer role in February 2024.
Their responsibilities now reflect Pattern’s larger corporate structure.
Wright oversees the company’s overall operations as CEO and chairs the board. Alder focuses on strategy while remaining directly involved in corporate governance.
Pattern’s current board information also identifies Alder as chair of the Nominating and Corporate Governance Committee.
How Pattern Began
The story of Wright and Alder is closely connected to Pattern’s origins.
The company began with an ecommerce opportunity that Wright recognized through a personal connection. He learned about the scale that a small online seller could achieve and began exploring whether data-driven methods could help other businesses perform better online.
Wright had experience in information management and databases. That background helped shape his view that ecommerce could be managed more systematically through data.
Alder joined him in developing the business.
The company initially operated under the name iServe. Wright and Alder invested their own money to establish the business and began selling products through online marketplaces.
Those early operations gave the founders firsthand experience with ecommerce.
Instead of simply selling products, they began identifying ways technology and data could help brands manage marketplace performance. That concept eventually became the foundation for Pattern.
The business later developed into an ecommerce acceleration platform serving established brands.
Alder’s Changing Leadership Responsibilities
Melanie Alder’s career at Pattern shows how her responsibilities changed as the company grew.
Her first major leadership position was chief operating officer. That role placed her close to the company’s daily business activities during an important stage of development.
She later became chief investment officer. In that position, her responsibilities shifted toward investments and broader financial and corporate considerations.
Alder became chief strategy officer in February 2024.
The current role places her focus on long-term strategy as Pattern operates across a larger international market and manages its transition into a public company.
Her position also keeps her involved in board-level decisions.
Wright’s Background in Data and Technology
David Wright’s background has played an important role in Pattern’s development.
Before focusing on Pattern, Wright held several positions at a large nonprofit organization between 2004 and 2015. His roles included director of enterprise information management and database team manager.
He also holds a bachelor’s degree in accounting and an equivalency certificate for a bachelor’s degree in information systems management from Brigham Young University.
That combination of accounting and information systems experience fits closely with Pattern’s data-driven business model.
Pattern now uses technology to help brands make decisions across ecommerce marketplaces. The company’s platform is designed to process extensive marketplace information and apply machine learning and AI to ecommerce activities.
Wright and Alder Are Married
Wright and Alder are not only business partners.
Pattern’s public corporate filings identify them as married. The filing also confirms that they are both company founders and members of the board.
Their professional relationship therefore spans both the creation of Pattern and its transition into a publicly traded company.
The company’s corporate structure treats their executive responsibilities separately. Wright serves as CEO, while Alder serves as chief strategy officer.
Both continue to participate in board-level governance.
This arrangement has remained in place through 2026.
Pattern’s Transition to a Public Company
One of the biggest developments in the founders’ business history occurred in September 2025, when Pattern completed its initial public offering.
Pattern began trading on Nasdaq under the ticker symbol PTRN.
The IPO changed the environment in which Wright and Alder operate. As a public company, Pattern must provide regular financial disclosures and report its business performance to investors.
The founders also remained significant shareholders after the offering.
Pattern’s public filings show that Wright and Alder continued to hold substantial voting interests in the company. They also entered into a co-founder voting agreement as part of the company’s transition to public ownership.
The IPO therefore did not mark an end to their involvement. Instead, it placed their existing leadership roles within a more formal public-company structure.
Pattern’s Strong Start to 2026
Pattern reported a strong first quarter in 2026.
Revenue reached approximately $774 million for the three months ended March 31. That represented a 43% increase from the same period in 2025.
The company also reported net income of approximately $29 million.
Adjusted EBITDA reached about $54 million. Pattern reported a record net revenue retention rate of 127%, compared with 115% in the previous-year period.
Several other figures highlighted the company’s growth.
- Revenue not attributable to Amazon reached about $71 million.
- International revenue reached approximately $90 million.
- Net cash provided by operating activities for the trailing 12 months reached about $124 million.
- Free cash flow for the same period reached about $99 million.
These results showed that Pattern’s business was becoming less dependent on a single marketplace while expanding internationally.
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Pattern Raised Its 2026 Outlook
Following its first-quarter results, Pattern raised its financial outlook for the full year.
The company projected 2026 revenue between $3.29 billion and $3.33 billion.
It also projected adjusted EBITDA between $199 million and $201 million.
The revenue outlook represented expected year-over-year growth of roughly 32% to 33%.
Pattern also provided guidance for its second quarter. The company expected revenue between $810 million and $820 million, with adjusted EBITDA between $45 million and $46 million.
Those figures represented the company’s expectations at the time of its May 2026 financial release.
Pattern’s Artificial Intelligence Strategy
Artificial intelligence has become a major part of Pattern’s technology strategy.
In May 2026, the company launched Pattern Intelligence, known as Pi.
The platform combines Pattern’s proprietary ecommerce data with AI-powered technology. The company says its systems use more than 77 trillion data points and machine-learning and AI models.
Pattern designed Pi to identify opportunities for brands and support automated ecommerce actions.
The technology is intended to help businesses manage complicated marketplace environments. Ecommerce brands increasingly need to monitor advertising, pricing, product content, inventory and customer behavior across multiple platforms.
Pattern’s AI strategy is designed to bring those functions together through its technology platform.
The development is particularly relevant to Wright’s background because Pattern’s business remains heavily centered on data and technology.
It is also relevant to Alder’s strategy role as the company determines how its technology should support future expansion.
Pattern’s Global Marketplace Business
Pattern’s operations extend beyond the United States.
The company says its platform supports brands across more than 70 global marketplaces.
Those marketplaces include Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD and Mercado Libre.
Pattern’s services cover several areas of ecommerce management.
These include advertising, content management, logistics, fulfillment, pricing, forecasting and customer service.
The company works with hundreds of global brands.
This international reach has become an increasingly important part of Pattern’s financial performance.
During the first quarter of 2026, international revenue increased 101% year over year to approximately $90 million.
Revenue outside Amazon also more than doubled during the period.
A New Chapter After the IPO
The transition from a private company to a public company created a new set of responsibilities for Wright and Alder.
As CEO, Wright must continue overseeing Pattern’s growth while meeting the reporting and governance requirements that come with being publicly traded.
Alder’s strategy role places her at the center of long-term planning.
The company’s board also includes independent directors and formal committees.
Alder chairs the Nominating and Corporate Governance Committee. Wright serves as chairman of the board and also participates in the Nominating and Corporate Governance Committee.
Their positions give the founders substantial involvement in both executive management and corporate governance.
Pattern’s Recent Corporate Developments
Pattern continued making corporate moves during the first half of 2026.
In June, the company announced the pricing of a secondary offering involving 8 million shares of Series A common stock.
Pattern also announced preliminary inclusion in the Russell 3000 and Russell 2000 indexes in June.
These developments came less than a year after the company’s public debut.
The company also continued investing in its technology platform.
A May 2026 announcement highlighted the launch of Pattern Intelligence, while another May announcement covered a U.S. patent related to advertising technology designed to measure incremental return on advertising spending across digital marketplaces.
These developments illustrate the company’s emphasis on technology as it expands.
Why David Wright and Melanie Alder Remain Important to Pattern
The founders continue to hold key positions as Pattern grows.
Wright provides executive leadership as CEO and board leadership as chairman.
Alder manages strategy while serving on the board and chairing the Nominating and Corporate Governance Committee.
Their combined experience covers Pattern’s operational, strategic and technological development.
The company has changed significantly since its early ecommerce days, but the founders remain involved in its direction.
That continuity is particularly important after the IPO. Pattern now has public shareholders, a larger corporate structure and a broader international operation.
The founders must therefore balance the company’s original entrepreneurial culture with the requirements of a public corporation.
What Their 2026 Roles Look Like Now
As of August 10, 2026, the latest confirmed corporate information continues to identify David Wright as Pattern’s co-founder, chairman and CEO.
Melanie Alder remains co-founder, chief strategy officer and director.
There has been no confirmed announcement showing either founder leaving those positions.
Pattern’s business continues to center on ecommerce technology, artificial intelligence and international marketplace growth.
The company’s first-quarter results also demonstrated substantial year-over-year growth, while its 2026 financial outlook showed that management expected another strong year.
For Wright and Alder, the focus remains on scaling Pattern while developing the technology that supports its brand partners.
The Bottom Line
David Wright Melanie Alder have taken Pattern from its early ecommerce operations to a publicly traded technology company serving brands across global marketplaces. Wright continues to lead as CEO and chairman, while Alder remains deeply involved as chief strategy officer and director.
Their business partnership has lasted through major changes at Pattern, including international expansion, the development of AI-powered technology and the company’s Nasdaq debut.
The latest confirmed information shows both founders continuing in their established leadership positions as Pattern moves through another significant year of growth.
David Wright and Melanie Alder remain key figures at Pattern, and the company’s next stage will continue to put their leadership and strategy in the spotlight.