If you’ve been asking who’s doing Super Bowl 2026, the NFL has officially confirmed that global superstar Taylor Swift will headline the Apple Music Super Bowl LVIII Halftime Show. The championship game will take place on Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California. This will mark Swift’s first Super Bowl performance and one of the most anticipated halftime shows in recent memory.
Taylor Swift Confirmed as the 2026 Super Bowl Halftime Performer
After months of speculation, it’s now official — Taylor Swift is taking center stage at the Super Bowl 2026 Halftime Show. The NFL announcement came in late 2025, confirming the pop icon’s appearance at the league’s biggest annual event.
The 12-minute live performance is expected to feature Swift’s biggest hits across multiple eras of her career, alongside a visual spectacle designed to captivate one of the largest television audiences in the world.
This event will be part of her ongoing partnership with Apple Music, which remains the official sponsor of the halftime show. The collaboration is expected to deliver state-of-the-art production design, cinematic broadcast visuals, and a career-defining performance.
Why Taylor Swift Was Chosen
Taylor Swift’s global influence made her the NFL’s top choice for 2026. Her record-breaking Eras Tour transformed live entertainment, with sold-out stadiums worldwide and more than a billion dollars in ticket sales. Her broad appeal across demographics aligns perfectly with the Super Bowl’s global reach.
The NFL traditionally seeks artists who can deliver a family-friendly performance that appeals to multiple generations. Swift’s catalog, spanning country roots to chart-topping pop and indie sounds, guarantees wide audience engagement.
Her inclusion also continues a trend of major solo acts taking the halftime stage, following Rihanna in 2023, Usher in 2024, and Dua Lipa in 2025.
When and Where Super Bowl 2026 Will Be Held
Super Bowl LX (60) will kick off on February 8, 2026, at Levi’s Stadium in Santa Clara, California — home to the San Francisco 49ers.
The venue last hosted a Super Bowl in 2016, when Coldplay, Beyoncé, and Bruno Mars performed together in an iconic halftime collaboration. Since then, Levi’s Stadium has undergone major technological upgrades, making it one of the most advanced sports facilities in the country.
Stadium Details:
- Venue: Levi’s Stadium
- Location: Santa Clara, California
- Capacity: 68,500 (expandable for major events)
- Opened: July 2014
- Surface: Bermuda grass blend
- Home Team: San Francisco 49ers
This year’s Super Bowl coincides with the 10th anniversary of Levi’s Stadium’s first Super Bowl event, adding an extra layer of historical significance.
How to Watch the Super Bowl 2026
Viewers across the United States will be able to watch the event live on FOX, which holds the exclusive broadcast rights for the 2026 game. The broadcast will also be available in high definition and HDR10+ for compatible devices, ensuring the sharpest visual presentation yet.
Viewing Options for U.S. Audiences:
- Television Broadcast: FOX Network
- Streaming Platforms: FOX Sports app, NFL+, FuboTV, Hulu + Live TV, YouTube TV, Sling TV
- Spanish Broadcast: FOX Deportes
- Kickoff Time: 6:30 p.m. Eastern (3:30 p.m. Pacific)
For those traveling or away from home, the NFL+ app allows fans to stream the game live on mobile devices nationwide.
What to Expect from Taylor Swift’s Halftime Show
While details remain closely guarded, the NFL and Apple Music have both confirmed that the production will be one of the most technically advanced halftime shows ever staged.
Anticipated Performance Features:
- A medley of hits from multiple eras of Swift’s career
- High-end stage visuals with synchronized lighting and drone choreography
- Real-time augmented reality visuals for broadcast viewers
- Special guest appearances, though not yet confirmed
The halftime show will last about 13 minutes, with more than 3,000 crew members working behind the scenes to coordinate stage setup and takedown during the brief intermission window.
Swift’s creative team, known for precision and theatrical storytelling, is collaborating directly with the NFL’s event production unit to bring a cohesive narrative to the performance.
The Legacy of Taylor Swift Leading to the Super Bowl
Taylor Swift has spent nearly two decades shaping modern pop culture. From her early days as a country artist to her global dominance in pop and indie genres, she’s achieved a level of cultural presence rarely seen in modern entertainment.
Her recent accolades include:
- 15 Grammy Awards, including three for Album of the Year
- Billboard’s Woman of the Decade
- Time Magazine’s Person of the Year 2023
- Multiple records for streaming and album sales
Her Eras Tour broke global records and set a new standard for concert production. That tour’s film adaptation also became one of the highest-grossing concert movies in history.
Her involvement in the Super Bowl marks another milestone — performing at the most-watched annual event in the United States, drawing audiences from both the sports and entertainment worlds.
Who Might Join Swift on Stage
While the headliner typically carries the show, surprise guests are a hallmark of Super Bowl halftime performances. In previous years, artists like Kendrick Lamar, Shakira, and Beyoncé made unannounced appearances that elevated the show’s excitement.
Industry insiders have mentioned that Swift’s long list of collaborators — including Ed Sheeran, Ice Spice, and Lana Del Rey — could potentially join her, but no names have been officially confirmed by the NFL.
Regardless of guest appearances, Swift’s extensive catalog ensures she can deliver a standout solo show without accompaniment.
Teams Expected to Compete for Super Bowl 2026
As of early January 2026, playoff positions are shaping up, and several teams remain strong contenders for the Lombardi Trophy.
Leading Contenders (as of this week):
- San Francisco 49ers – riding a dominant season with top defensive stats.
- Kansas City Chiefs – led by quarterback Patrick Mahomes, looking for another title.
- Baltimore Ravens – powered by MVP favorite Lamar Jackson.
- Philadelphia Eagles – maintaining consistency under Jalen Hurts.
Final matchups will be determined by the AFC and NFC Championship games in late January, setting the stage for the ultimate showdown in Santa Clara.
Super Bowl Week Events in the Bay Area
The Super Bowl brings more than just a game — it transforms the host region into a week-long festival celebrating football and entertainment.
Official Events Schedule:
| Date | Event | Location | Description |
|---|---|---|---|
| Feb 3–7, 2026 | NFL Experience | Moscone Center, San Francisco | Interactive fan exhibits and autograph sessions |
| Feb 6, 2026 | Media Day | Levi’s Stadium | Interviews with players and coaches |
| Feb 7, 2026 | Super Bowl Eve Concert | Chase Center, San Francisco | Major pregame concert with surprise performers |
| Feb 8, 2026 | Super Bowl LX | Levi’s Stadium, Santa Clara | Main event and halftime show |
Local authorities expect over 150,000 visitors throughout Super Bowl week, making it one of the biggest events ever hosted in the Bay Area.
How the Event Impacts the Local Economy
Hosting the Super Bowl brings major economic benefits. Santa Clara and the surrounding cities of San Francisco and San Jose anticipate nearly $850 million in tourism-related revenue.
Hotels, restaurants, and entertainment venues are already at near-full capacity. Local transportation agencies have expanded service hours, and special event shuttles will operate between San Francisco and Levi’s Stadium throughout game day.
Safety and Logistics
The NFL and local authorities have announced heightened security measures for the event. Levi’s Stadium and nearby transit routes will be under increased surveillance, supported by local, state, and federal agencies.
Digital ticketing, no-cash concessions, and advanced crowd control systems will streamline entry and enhance safety for the expected 70,000 attendees.
How to Attend the Super Bowl in Person
Tickets for Super Bowl 2026 are distributed through a combination of team lotteries, verified resellers, and corporate packages.
Current Ticket Insights:
- Official retail prices: Starting around $5,500 for upper-level seats
- VIP and hospitality packages: $12,000–$25,000
- Secondary market prices: Vary by team matchup, typically rising as the event nears
The NFL’s official partner for ticket sales remains On Location, which offers legitimate access to game-day experiences, including on-field celebrations and premium seating.
Commercials and Broadcast Innovations
Super Bowl commercials remain one of the event’s main attractions. Advertising slots for 2026 have reached $8 million per 30 seconds, setting a new record.
Brands like Pepsi, Apple, Budweiser, and Doritos have already confirmed participation. Viewers can expect celebrity-driven ads, cinematic storytelling, and humor-filled campaigns designed to trend on social media immediately after airing.
Why Super Bowl 2026 Is Poised to Make History
Several factors position Super Bowl 2026 as a landmark event:
- The return of the championship to the Bay Area after a decade
- The world’s most popular music artist headlining the halftime show
- Cutting-edge broadcast technology debuting on national television
- A likely high-profile team matchup drawing enormous attention
Between the on-field competition and Taylor Swift’s performance, this event is set to be one of the most-watched television broadcasts in history, expected to surpass 120 million U.S. viewers.
Final Thoughts
For anyone wondering who’s doing Super Bowl 2026, the headline couldn’t be bigger — Taylor Swift will command the halftime stage at Levi’s Stadium in Santa Clara, California, on February 8, 2026. The combination of music, spectacle, and championship football promises an unforgettable night for fans across the country.
Which Taylor Swift song are you hoping she performs at the Super Bowl? Drop your prediction below and join the countdown to one of the biggest nights in sports and entertainment.