The Ulta beauty birthday gift is currently available to eligible Ulta Beauty Rewards members during their birthday month, with several beauty products listed as free birthday options. Ulta Beauty’s current birthday rewards page shows five available choices, although the assortment can change and quantities remain limited.
The birthday benefit is part of the Ulta Beauty Rewards program. Members can receive a birthday gift each year after adding their birth date to their account and meeting the program’s eligibility requirements. The company also offers birthday-month points benefits, giving members another way to earn rewards while celebrating.
For shoppers with birthdays in October, the current benefit is especially relevant because the birthday month has now begun. Members who have already completed their profile information can check their account, the Ulta Beauty app, or their birthday email for redemption details.
What Is the Current Ulta Birthday Reward?
Ulta Beauty provides eligible Rewards members with a choice of birthday gifts during their birthday month. The company does not guarantee one permanent product for every birthday because the available assortment can change.
As of the latest verified update, Ulta’s birthday rewards page lists five products:
- Tarte Maneater Mascara travel size
- Rare Beauty Soft Pinch Liquid Blush deluxe sample
- Isima Superbomba Triple Repair Peptide Hair Mask deluxe sample
- Moroccanoil Treatment Hair Oil deluxe sample
- Hero Cosmetics Mighty Patch Duo Original & Invisible travel size
These products represent the current selection shown by Ulta Beauty. The company states that in-store selection may differ from the online assortment.
Ulta also makes clear that birthday gifts are available only while supplies last. Members therefore should not assume that every listed product will remain available throughout the entire birthday month.
The company reserves the right to change the birthday gift selection. It also states that there are no substitutes or rainchecks when a birthday item becomes unavailable.
Who Can Receive an Ulta Birthday Gift?
The birthday benefit is tied to membership in Ulta Beauty Rewards. Members must provide the required account information before their birthday month.
Ulta states that the birth date must be included in the member profile. The company also requires eligible members to be opted in to receive marketing communications before the birthday month.
A valid email address or access through the Ulta Beauty mobile app is also part of the birthday-benefit process. These requirements help Ulta deliver the birthday offer and redemption information to the member.
The basic requirements include:
- Membership in Ulta Beauty Rewards
- A birth date entered in the member profile
- Marketing communication eligibility before the birthday month
- A valid email address or access to the Ulta Beauty mobile app
- Redemption during the member’s birthday month
Members who add their birthday too late may not receive the birthday offer for the current month. Ulta specifically advises members to add their birthday to their profile before their birthday month.
What Birthday Gifts Are Available Right Now?
Ulta’s current online birthday page lists five choices, and each one has a different beauty focus.
Tarte Maneater Mascara
The current selection includes the Tarte Maneater Mascara in a travel-size format. Mascara is one of the most recognizable categories in Ulta’s birthday program because a smaller size can be convenient for trying a product or carrying it while traveling.
The Tarte option is currently shown among the birthday selections on Ulta’s official rewards page.
Rare Beauty Soft Pinch Liquid Blush
Rare Beauty Soft Pinch Liquid Blush is another current option. Ulta lists the birthday version as a deluxe sample.
The product gives eligible members an opportunity to try a popular liquid-blush formula in a smaller format without paying the regular retail price for the birthday item.
Isima Superbomba Triple Repair Peptide Hair Mask
The current selection also includes Isima Superbomba Triple Repair Peptide Hair Mask as a deluxe sample.
This option focuses on hair care rather than makeup or skin care. Its inclusion gives members a choice outside traditional color cosmetics.
Moroccanoil Treatment Hair Oil
Moroccanoil Treatment Hair Oil is another birthday selection currently displayed by Ulta.
The product provides a hair-care option for members who prefer an oil-based treatment instead of makeup or facial products.
Hero Cosmetics Mighty Patch Duo
Hero Cosmetics Mighty Patch Duo Original & Invisible is also currently listed as a travel-size birthday product.
This option is different from the makeup and hair products in the selection, giving eligible members another type of beauty and skin-care item to choose from.
Because Ulta can change its birthday assortment, members should check the current options in their account before deciding which product to claim.
How to Redeem the Birthday Gift Online
Ulta provides a direct online redemption process through its website and mobile app.
Members should first sign in to their Ulta Beauty Rewards account during their birthday month. They can then select one of the available birthday products and add it to their shopping bag.
According to Ulta’s current instructions, the birthday product automatically applies as free in the shopping cart when the eligibility requirements are met.
Online redemption has an important purchase requirement. The order subtotal must be greater than $0, and the shopping bag must contain at least one qualifying product that is not an Ulta Beauty Marketplace item.
Ulta identifies Marketplace products with a specific “UB Marketplace” badge on the product page.
Shipping charges can still apply to an online order. The birthday product itself is free when the member successfully meets the redemption requirements.
The online process does not require members to enter a separate birthday coupon code. Ulta specifically says that no birthday gift coupon is needed for online redemption.
Members can also enter one valid coupon code with the order, provided the coupon’s individual requirements are satisfied.
How to Redeem the Gift in an Ulta Store
In-store redemption works differently from online redemption.
Eligible members can visit an Ulta Beauty store during their birthday month and show the birthday coupon code to the cashier. The code can be found in the member’s birthday email or through offers in the Ulta Beauty mobile app.
Ulta’s terms state that no purchase is necessary when redeeming the birthday gift in a physical store, subject to the terms of the birthday offer.
That makes in-store redemption different from online shopping. Online redemption requires a qualifying purchase, while an in-store birthday-gift redemption does not require a purchase under the current Rewards terms.
Members should check the available selection before visiting because Ulta says the in-store assortment can vary from what appears online.
Availability also depends on remaining inventory. A product displayed online may not necessarily be available at a particular store.
Does the Birthday Gift Require a Purchase?
The answer depends on where the member redeems it.
For an in-store redemption, Ulta’s current Rewards terms state that no purchase is necessary.
Online redemption has different conditions. The subtotal must be greater than $0, and the bag must contain at least one non-UB Marketplace product.
Buy-online-pickup-in-store orders also require a purchase to redeem the birthday benefit.
This distinction is important because members may see different requirements depending on how they choose to receive the gift.
Current redemption rules at a glance
| Redemption method | Purchase required? | Main requirement |
|---|---|---|
| In-store | No | Valid birthday coupon |
| Online | Yes | More than $0 subtotal and qualifying non-Marketplace product |
| Pickup order | Yes | Qualifying merchandise purchase |
| Mobile app | Yes for online-style redemption | Signed-in Rewards account and qualifying order |
The exact offer displayed in a member’s account can contain additional conditions, so members should review their birthday coupon and account information before completing the redemption.
What Happens If a Birthday Gift Sells Out?
Ulta states that birthday gifts are available while supplies last.
The company does not provide rainchecks or substitutes for unavailable birthday products. This means members should not expect an unavailable item to be replaced automatically with another product.
The selection can also change during the birthday period. Ulta reserves the right to change the products offered at any time.
For that reason, the online birthday page and the member’s account are the most useful places to check the current selection.
In-store availability can also vary by location. A product that appears as an online option may not be part of the selection at every physical store.
Are There Other Birthday Perks Besides the Free Gift?
Yes. The birthday program includes more than the product selection.
Ulta currently advertises 2X points on qualifying purchases during the member’s birthday month. The company’s Rewards information describes this as a birthday-month benefit, although members must activate the applicable 2X points offer.
Platinum and Diamond members also receive an additional birthday perk. Ulta currently identifies that extra benefit as $10 off in store or online.
These additional benefits are separate from the free birthday product itself.
Members who plan to make a purchase during their birthday month should review the current Rewards offers in their account so they can confirm which birthday-related benefits have been activated.
When Should You Add Your Birthday to Your Ulta Account?
Ulta recommends adding the birth date before the birthday month begins.
This timing matters because the birthday offer depends on account information being in place before the member’s birthday month. Marketing eligibility also needs to be established before the birthday month under the current terms.
Members who have an October birthday, for example, should make sure their profile information and communication preferences were completed before October.
The safest approach is to review the account well before the birthday month rather than waiting until the birthday itself.
Can You Choose Which Birthday Gift You Receive?
Yes. Ulta currently presents the birthday benefit as a choice of available gifts.
The exact number of options can change. The current birthday page lists five products, but Ulta states that it may change the gift selection.
Members can choose from the products available to them at the time of redemption, subject to inventory and offer conditions.
The selection may also differ between online and physical stores. Therefore, members should check their preferred redemption method before deciding which item they want.
Can You Use Another Coupon With the Birthday Gift?
For online redemption, Ulta states that members can use one valid coupon code with the order as long as the coupon’s requirements are satisfied.
The birthday product itself does not require a separate birthday coupon code when redeemed online. Members simply need to be signed into their Rewards account and add an available birthday product to their bag.
The birthday gift should then appear as free when the order meets the applicable requirements.
Coupon restrictions can vary, so a regular promotional code may not necessarily apply to every item in the order.
What If the Birthday Gift Does Not Appear in the Cart?
A missing birthday gift can result from several eligibility or redemption issues.
First, members should confirm that their birthday appears correctly in their Rewards profile. They should also make sure they are signed into the correct account.
For online redemption, the shopping bag must meet Ulta’s current purchase requirements. The order must have a subtotal greater than $0 and include at least one non-UB Marketplace product.
Members should also check whether they have already redeemed the birthday benefit. Ulta limits the birthday gift to one annual benefit.
If the problem continues, Ulta directs members to contact Guest Services for assistance.
Can the Birthday Gift Be Redeemed for Cash?
No. Ulta states that birthday gifts cannot be redeemed for cash or gift cards, except where applicable law requires otherwise.
The offer also cannot be copied or transferred.
Ulta’s terms further exclude certain transactions, including UB Marketplace transactions, third-party marketplace purchases, auto-replenishment orders and purchases made outside the United States.
These restrictions help define where and how the birthday benefit can be used.
What Should October Birthday Members Know?
For members celebrating birthdays in October, the current birthday month has started.
The most important step is to check the Ulta Beauty Rewards account and the birthday offer available through the Ulta app or email. The current online selection includes makeup, hair-care and skin-care options, but inventory can change.
Members who want to redeem in a store should bring the birthday coupon code displayed in their email or app. Those who prefer online redemption should sign into their Rewards account and follow the shopping-bag instructions.
Because gifts remain available only while supplies last, waiting can reduce the number of available choices.
The birthday benefit also comes with birthday-month points opportunities, giving eligible members an additional Rewards benefit during the same period.
Ulta Birthday Gift Questions and Answers
Can every Ulta Beauty Rewards member get a birthday gift?
Eligible Rewards members can receive one birthday gift each calendar year when they meet Ulta’s birthday-benefit requirements. Their birth date must be recorded in their profile, and they must meet the applicable communication and account requirements.
Is the birthday gift free?
Yes. The birthday product is provided free when the member successfully meets the applicable redemption requirements. Online redemption requires a qualifying purchase, while in-store redemption does not require a purchase under the current Rewards terms.
How long can I redeem my birthday gift?
The benefit is available during the member’s birthday month, subject to the terms of the offer and remaining inventory.
Can I select my favorite item from the available choices?
Yes. Ulta presents eligible members with a choice of available birthday products. Selection can vary by availability and redemption method.
Does Ulta guarantee every birthday product will remain available?
No. Ulta states that birthday gifts are available while supplies last and that it can change the selection. There are no substitutes or rainchecks.
Can I redeem the gift without buying anything in a store?
Yes. Ulta’s current Rewards terms state that no purchase is necessary for in-store birthday-gift redemption, provided the member meets the offer requirements.
Do I need to buy something online?
Yes. Online redemption requires a subtotal greater than $0 and at least one non-UB Marketplace product in the shopping bag.
Can I use another coupon online?
Yes. Ulta says members can use one valid coupon code with an online birthday-gift order when all coupon requirements are met.
Do Platinum and Diamond members receive an additional birthday benefit?
Yes. Ulta currently advertises an extra $10 off in store or online for Platinum and Diamond members as an additional birthday perk.
What if my local Ulta store does not have my preferred gift?
Ulta says the in-store assortment can vary from the online selection. Birthday products are also limited by inventory, so another available option may need to be selected.
Can I exchange the birthday gift for cash or a gift card?
No. Ulta’s current terms state that birthday gifts cannot be redeemed for cash or gift cards, except where required by applicable law.
The current Ulta birthday program combines a free beauty product with birthday-month Rewards benefits. Since the product assortment can change, members should rely on the latest selection shown in their Ulta account, app or official birthday offer when making their choice.
Have you checked the latest birthday selection for your Ulta Rewards account? Share your experience or keep checking for the newest available gift options.