Ty Haney Outdoor Voices—a phrase buzzing across the activewear world, and for good reason. On July 28, 2025, Ty Haney made her much-anticipated return to Outdoor Voices, the beloved brand she founded in 2013 and helped turn into a household name for athleisure and movement-centric style. This marks a major turning point for the brand, following the turmoil and uncertainty after Haney’s exit in 2020.
After Outdoor Voices was acquired last year by Consortium Brand Partners, speculation grew about Ty Haney’s involvement. Fans picked up on clues in July 2025, when Outdoor Voices deleted every post and follower from its Instagram, keeping just one: Haney herself. The brand’s bold “blank slate” strategy worked. On July 28, Outdoor Voices officially declared Haney’s comeback, announcing her as founder, partner, and co-owner.
Why Ty Haney’s Return Matters
Outdoor Voices flourished under Haney’s vision, championing a “Doing Things” philosophy that went against the grain of performance-obsessed fitness. The brand’s accessible colors and unique pieces, notably the cult-favorite Exercise Dress, made waves. But after Haney was pushed out amid management conflicts and a challenging market, Outdoor Voices struggled—its valuation dropped drastically, stores closed, and a loyal customer base became disenchanted.
Haney’s return isn’t just a comeback for her—it’s a revival for a pioneering direct-to-consumer brand. She returns with new energy, a reassembled creative team, and an innovative approach powered by her new platform, Try Your Best (TYB). TYB, a loyalty and community-building platform Haney launched in 2022, becomes central to Outdoor Voices’ relaunch. Early access to the new collection, including an exclusive diamanté-adorned “Doing Things” sweatshirt (just 100 units made), will be offered to TYB members starting August 4, with the general public launch on August 5.
What’s New at Outdoor Voices?
Here’s what customers and fans can expect from the latest incarnation of Ty Haney Outdoor Voices:
- Fresh, designer-inspired activewear: The new collection reinvents OV classics with details usually reserved for luxury fashion, such as top-stitching and thoughtful construction.
- Limited-edition drops and exclusives: The first drop is an exclusive to the TYB community, signaling a new era of scarcity and excitement.
- Sustained classics: Best-selling pieces like the Cloudknit sweats and the Exercise Dress return, updated but true to their roots.
- New pricing: The revamped collections will be priced $48–$148, mirroring the accessible, premium range OV is known for.
- Community-first approach: All retail now centers on digital and direct-to-consumer, with physical retail on hold but possible selective partnerships in the future.
- Collaborative DNA: Expect more partnerships and category-expanding collaborations next season.
Ty Haney’s Vision for the Future
Haney isn’t in this alone—she’s collaborating with the original creative team and leveraging TYB, which now supports 200+ brands and recently raised $11 million. Her comeback is deeply personal, serving as a trailblazing signal for women business leaders and entrepreneurs. For her, Outdoor Voices is about movement, community, and authenticity. She’s committed to winning back lapsed fans and introducing a new “doing things” movement to Gen Z and beyond.
At a Glance: Key Developments
Final Thoughts
Ty Haney Outdoor Voices is more than a CEO-brand reunion—it’s an industry signal, a move that redefines what it means to “do things” in modern activewear. As the founder reclaims her legacy, all eyes will be on how she revitalizes both product and community. What’s your take on the new era of Outdoor Voices? Share your thoughts below and stay tuned for more updates.