The Turning Point halftime show lineup is officially set for 2026, bringing a country and rock-driven alternative to the Super Bowl LX halftime window. Scheduled to stream live on February 8, 2026, at approximately 8 p.m. Eastern Time, the All-American Halftime Show will air concurrently with the NFL’s official halftime performance.
Turning Point USA confirmed the event as a standalone production that will stream across digital platforms and select television partners. The show is not affiliated with the NFL. Instead, it is designed as counterprogramming during one of the most-watched sporting events in the United States.
Super Bowl LX will take place at Levi’s Stadium in Santa Clara, California. As millions tune in nationwide, viewers will have the option to switch to the alternative concert during the halftime break.
Confirmed Artists Performing
The 2026 lineup features four established names in country and rock music:
- Kid Rock – Headliner
- Brantley Gilbert – Performer
- Lee Brice – Performer
- Gabby Barrett – Performer
Each artist brings commercial success and strong fan bases across the country.
Kid Rock Headlines the Event
Kid Rock will lead the performance. The Michigan-born musician built his career by blending rock, country, and Southern influences. Over the years, he has released multiple platinum albums and performed in major arenas across the United States.
His music often incorporates patriotic imagery and heartland themes. That artistic direction aligns with the event’s messaging. Organizers have described the show as a celebration of faith, family, and freedom.
Kid Rock’s role as headliner sets the tone for the entire broadcast. Expect a performance centered on high-energy stage presence and recognizable hits.
Brantley Gilbert Brings Country Rock Energy
Brantley Gilbert joins the lineup with his signature country rock style. Known for hard-driving anthems and emotional ballads, Gilbert has built a loyal national audience.
He has earned multiple chart-topping singles and award nominations throughout his career. His inclusion strengthens the show’s focus on mainstream American country music with a rock edge.
Gilbert’s stage performances typically feature strong crowd interaction and electric guitar-driven arrangements. Viewers can anticipate a dynamic live set.
Lee Brice Adds Chart-Topping Credentials
Lee Brice contributes veteran credibility to the concert. The country singer-songwriter has achieved several No. 1 songs and industry accolades.
Brice’s catalog includes heartfelt ballads and radio staples that resonate with country audiences. His vocal style and songwriting background provide a steady counterbalance to the harder rock influences in the lineup.
The mix of established hits and strong vocal delivery should appeal to traditional country fans tuning in from across the United States.
Gabby Barrett Represents a Newer Generation
Gabby Barrett rounds out the group as one of the younger artists on stage. After gaining national attention on American Idol, she quickly transitioned into mainstream country success.
Her debut releases generated strong radio airplay and streaming numbers. Barrett’s presence adds contemporary appeal and broader crossover potential.
She represents a new wave of country performers while maintaining the genre’s core themes. That balance makes her a strategic addition to the show.
When and Where to Watch
The All-American Halftime Show will stream live during the Super Bowl LX halftime break at approximately 8 p.m. Eastern Time on February 8, 2026. Because halftime timing depends on game flow, viewers should monitor official announcements for exact kickoff and intermission updates.
The broadcast will be available through several platforms, including:
- Turning Point USA’s YouTube channel
- X (formerly Twitter)
- Rumble
- Daily Wire+
- Real America’s Voice
- Trinity Broadcasting Network (TBN)
- CHARGE!
- The National News Desk
- One America News Network (OAN)
- NTD
This broad distribution approach ensures national accessibility. Viewers will not need traditional network television access to tune in.
Streaming availability allows audiences to watch from smartphones, tablets, laptops, and smart TVs. Many platforms also support replay viewing after the live broadcast concludes.
Why the Alternative Show Is Drawing Attention
Super Bowl halftime performances often become cultural touchpoints. The NFL’s official halftime show typically features globally recognized pop or hip-hop artists.
For Super Bowl LX, the official performer is Bad Bunny. That booking generated excitement among his fans and significant media coverage.
The alternative show entered the spotlight because it provides a contrasting musical direction. While the NFL stage leans toward global pop appeal, the All-American Halftime Show centers on country and heartland rock.
This difference has fueled discussion online. Supporters praise the focus on traditional American themes. Critics view the event as politically motivated counterprogramming.
Regardless of viewpoint, the Turning Point halftime show lineup represents a notable development in how audiences engage with major sports broadcasts.
Super Bowl LX Context
Super Bowl LX marks the 60th edition of the championship game. Levi’s Stadium in Santa Clara will host the event.
The halftime segment traditionally attracts tens of millions of viewers. In some years, halftime performances draw even larger audiences than the game itself.
Because of that reach, alternative programming during halftime carries significant strategic value. Digital platforms make it easier than ever to offer viewers simultaneous options.
By scheduling the All-American Halftime Show during the same window, organizers aim to capture a portion of that massive audience.
Production and Presentation Style
While the NFL halftime show typically features elaborate stadium staging and large-scale choreography, the alternative broadcast will follow a different format.
The event will rely on live-stream production rather than an in-stadium spectacle. Viewers can expect performance-focused sets with thematic messaging woven throughout the broadcast.
Organizers have emphasized a family-friendly tone. The show’s messaging centers on patriotism and cultural tradition.
Music will remain the primary focus. Each performer is expected to deliver a live set showcasing signature songs.
Audience Reach and Digital Strategy
Streaming platforms have transformed event distribution in recent years. Viewers no longer rely solely on broadcast networks for major programming.
By offering the show across multiple outlets, organizers increase potential reach. YouTube and X provide instant national access. Rumble and other platforms serve additional digital audiences.
Television partners such as TBN and Real America’s Voice extend the show’s presence into cable and satellite households.
This hybrid strategy reflects a modern media approach. It combines streaming flexibility with traditional broadcast reach.
Cultural Impact and Public Response
Reactions to the lineup have been strong across social media platforms. Fans of the artists have expressed excitement about the collaboration.
Kid Rock’s supporters often highlight his patriotic themes. Brantley Gilbert and Lee Brice bring established country fan bases. Gabby Barrett attracts younger listeners.
Political commentators have also discussed the broader implications of parallel halftime programming. The existence of simultaneous concerts during the Super Bowl illustrates how entertainment and identity intersect in today’s media landscape.
The event signals a shift toward niche programming during major national moments. Instead of a single shared halftime experience, audiences can now choose between multiple cultural offerings.
Quick Reference: 2026 Performer Overview
| Artist | Genre Focus | Notable Strength |
|---|---|---|
| Kid Rock | Rock/Country Blend | Arena energy and patriotic themes |
| Brantley Gilbert | Country Rock | High-impact live shows |
| Lee Brice | Country | Chart-topping ballads |
| Gabby Barrett | Contemporary Country | Strong crossover appeal |
The diversity within the country-rock space provides tonal variation while maintaining a consistent thematic direction.
What Viewers Can Expect on February 8
Expect a tightly produced live broadcast centered on music and message. Performances will highlight each artist’s recognizable hits.
Stage visuals will likely emphasize Americana aesthetics. The tone will remain upbeat and direct.
Because the show streams online, viewers can interact through comments and social engagement tools during the live broadcast. That feature adds a layer of immediacy that differs from traditional television.
The event’s timing ensures viewers can switch between the official halftime show and the alternative stream if they choose.
Broader Entertainment Trends
The launch of a parallel halftime concert reflects broader changes in media consumption. Audiences now curate their own viewing experiences.
Streaming flexibility enables organizations to program content around high-profile national events. Social platforms amplify reach and conversation.
As entertainment choices expand, viewers exercise greater control over what they watch. The 2026 halftime window showcases that shift in real time.
The Turning Point halftime show lineup stands as one of the most talked-about alternative broadcasts connected to Super Bowl LX.
With established country and rock artists leading the charge, the event offers a distinctly different halftime option for American viewers.
Super Bowl Sunday will bring more than one stage to the national spotlight—what will you be watching when halftime begins?