Sydney Sweeney has set the internet ablaze with her latest project, and it’s as bizarre as it sounds. The Euphoria star recently announced she’s teaming up with Dr. Squatch to sell a limited-edition soap called “Bathwater Bliss,” infused with—wait for it—her actual bathwater. Yes, you read that right. Launched on May 29, 2025, this quirky product has sparked a frenzy, with fans and critics alike buzzing about the 5,000 bars set to hit shelves on June 6. Sweeney, ever the savvy businesswoman, leaned into fan demands with a cheeky grin, turning a viral joke into a marketable reality. But what’s the story behind this oddball collaboration, and why is it causing such a stir?
Why Sydney Sweeney Chose Bathwater Bliss
The idea didn’t just pop out of thin air. Sydney Sweeney first partnered with Dr. Squatch in October 2024, starring in a steamy ad where she lounged in a bubble bath, playfully calling out to “dirty little boys.” Fans went wild, flooding her comments with requests for her bathwater. Instead of brushing it off, Sweeney saw an opportunity. She told a major magazine that the concept was a “fun, full-circle moment” to engage her audience. The soap, described as blending “outdoor serenity” with notes of pine, douglas fir, and earthy moss, also carries a certificate verifying the bathwater’s authenticity. Only 5,000 bars exist, making this a collector’s item for her most devoted fans.
- Scent Profile: Pine, douglas fir, earthy moss, with a hint of Sydney’s bathwater.
- Quantity: Limited to 5,000 bars, available starting June 6, 2025.
- Purpose: A playful nod to fan demands, blending humor with clever marketing.
This isn’t just about soap; it’s about Sweeney owning the narrative. She’s taken a potentially creepy fan obsession and flipped it into something bold and profitable.
The Internet’s Mixed Reaction to Sydney Sweeney’s Soap
Social media exploded when the news dropped. Some fans hailed Sydney Sweeney as a marketing genius, with one X user joking, “My dreams have come true!” Others, however, weren’t so thrilled. Critics called the product “gross” and “creepy,” slamming it as a tacky PR stunt. One commenter vented, “I love you, Sydney, but what is this?” Despite the backlash, the limited run of 5,000 bars is expected to sell out fast, proving her fanbase’s loyalty. Sweeney herself seems unfazed, laughing off the controversy and embracing the weirdness. She admitted she didn’t initially grasp the “erotic implications” of bathwater but found the fan fervor amusing and empowering.
The divide is clear: some see it as a brilliant cash-in on internet culture, while others find it a step too far. Either way, Sweeney’s ability to spark conversation is undeniable.
A Pattern of Bold Moves
Sydney Sweeney isn’t new to shaking things up. Her career, from Euphoria to Anyone But You, shows a knack for balancing mainstream appeal with daring choices. This bathwater soap fits her pattern of leaning into her public image—sexy, self-aware, and unapologetic. She’s not the first to capitalize on quirky fan desires; influencers like Amouranth have sold bathwater before, and Gwyneth Paltrow’s infamous candle comes to mind. But Sweeney’s take feels different. It’s less about shock value and more about giving fans what they’ve begged for, wrapped in a high-quality product. Her Pacific Northwest roots inspired the soap’s earthy scent, grounding the gimmick in something personal.
Her partnership with Dr. Squatch also builds on her role as their ambassador. The 2024 ad campaign, which went viral, laid the groundwork for this project. Sweeney’s not just selling soap; she’s selling a moment, a connection with her audience that’s both playful and profitable.
What’s Next for Sydney Sweeney?
The bathwater soap is just one piece of Sydney Sweeney’s busy 2025. She’s currently filming the third season of Euphoria, which she’s teased as “unhinged,” and prepping for her role as Kim Novak in Scandalous!, directed by Colman Domingo. Despite recent personal buzz—her split from fiancé Jonathan Davino and dating rumors with co-star Brandon Sklenar—Sweeney keeps her focus on her work. The soap launch shows she’s not afraid to take risks, whether in her acting or her business ventures. As the June 6 release date nears, fans are already clamoring to snag a bar, proving her star power is stronger than ever.
This move could redefine how celebrities engage with fans, blending humor, commerce, and a touch of audacity. Whether you love it or hate it, Sydney Sweeney’s bathwater soap is a masterclass in turning internet chatter into gold.
Join the Conversation
What do you think of Sydney Sweeney’s bathwater soap? Genius marketing or too weird to handle? Drop your thoughts in the comments below and let us know if you’ll be grabbing one of those 5,000 bars on June 6!