Starbucks has officially launched its most anticipated fall merchandise drop of the year, and this time, it’s not a bear — it’s a beagle. On Tuesday, September 15, 2026, Starbucks coffeehouses around the world rolled out a brand-new collaboration with Peanuts, headlined by a Snoopy-shaped glass cold cup that collectors and resellers have been buzzing about for days. If you’ve been searching for launch details, pricing, or tips on how to actually get one before it disappears, here’s the complete, up-to-date breakdown.
Why the Starbucks Snoopy Cup Launched Today
The collection ties directly into a major pop-culture milestone. “It’s the Great Pumpkin, Charlie Brown,” the beloved Peanuts Halloween special, is celebrating its 60th anniversary in 2026. Starbucks timed the merchandise drop to coincide with that anniversary and with the return of the Pumpkin Spice Latte, giving the company two nostalgia-driven marketing moments at once. According to Starbucks, the goal is to bring together the seasonal traditions customers already associate with both brands into one collectible line.
What’s Actually in the Collection
The 2026 Starbucks x Peanuts collection includes 10 limited-edition items covering drinkware, accessories, and a plush toy. Here’s what’s included and what each piece costs:
- Snoopy Glass Cold Cup – $39.95: The headline item. Snoopy is molded and painted wearing a pumpkin-colored hat and green scarf, topped off with a tiny Woodstock-shaped straw topper.
- Great Pumpkin Stainless Steel Cold Cup – $32.95: Features Lucy and Snoopy sharing a coffee moment against a fall-green background.
- Great Pumpkin Tumbler – $32.95: Shows Snoopy napping on a giant pumpkin while Woodstock and a cup of coffee sit nearby.
- 24-oz Great Pumpkin Plastic Cold Cup – $27.95: A fall scene with Snoopy, The Great Pumpkin, and the Peanuts gang jumping in leaves, plus a Snoopy-on-a-pumpkin straw topper.
- Great Pumpkin Ceramic Mug (14 oz) – $29.95: The Peanuts gang decorates the outside, with a surprise Snoopy design revealed as you drink.
- Happy Dance Stainless Steel Tumbler: Features a dancing Snoopy design and a Woodstock charm.
- Additional accessories in the lineup include a Snoopy plush (around $34.95), a mini Snoopy tote (around $29.95), a plush bag charm (around $16.95), and an enamel pin set (around $14.95).
Prices may vary slightly by market, and not every item is guaranteed to be stocked at every location.
Purchase Limits and Availability
Because demand was expected to be intense, Starbucks capped the Snoopy Glass Cold Cup at two per customer. The company has said items will be available “while supplies last” at participating stores in the United States and select international markets, with no confirmed restock date once inventory runs out. Early reports from customers suggest some stores received very limited shipments — in some cases as few as ten glass cups per location — meaning only a handful of shoppers at any single store are likely to walk away with one.
Why This Drop Is Being Compared to the Viral Bearista Cup
This isn’t Starbucks’ first rodeo with collectible glassware chaos. During the 2025 holiday season, the chain’s teddy bear-shaped “Bearista” Cold Cup sold out almost immediately, sparking long overnight lines, tense in-store moments, and a resale frenzy that saw some eBay listings reportedly asking as much as $50,000, though sales at that exact price were never confirmed. More typical resale prices landed closer to $200–$250, still many times the $29.95 retail price. Starbucks initially apologized for the disorder the Bearista launch caused, but later leaned into the hype as part of its “Back to Starbucks” strategy to drive foot traffic through limited-edition merchandise.
The Snoopy Glass Cold Cup follows the same glass “Bearista-style” format, and resale trackers flagged it as the standout piece of the fall collection well before launch day, with pre-sale listings already appearing online ahead of the official release.
How to Get the Starbucks Snoopy Cup
If you’re hoping to snag one, here’s what’s worked so far based on reporting and customer accounts:
- Arrive early. Given how quickly the Bearista cup vanished last year, fans camped outside stores hours before opening. Expect a similar scene at popular locations.
- Check your Starbucks Rewards tier. Some customers reported early access to online drops for higher Rewards tiers, though a Rewards account alone (without a purchase requirement) may be enough to participate in online releases.
- Call ahead or check with local baristas. Some locations reportedly began displaying cups slightly before the official date, and shipment sizes vary widely store to store.
- Watch resale sites with caution. The cup was already reselling online for roughly $200 ahead of launch. Buying secondhand means paying well above retail with no guarantee of authenticity.
The Bigger Picture: Why Starbucks Keeps Doing This
Limited-edition, character-driven drinkware has become a deliberate part of Starbucks’ playbook to rebuild in-store visits and social media buzz. Industry observers note that a fast sellout is a clear marketing win, but the real test is whether the customers drawn in by scarcity-driven merchandise become repeat visitors once the hype fades. With Starbucks stock trading at a premium multiple heading into the launch, the Snoopy collection is being watched as much for its brand impact as for its collectible appeal.
Got your hands on the Snoopy cup, or still hunting for one? Drop a comment below and don’t forget to check back — we’ll keep this page updated with restock news and the latest Starbucks Snoopy cup drops.