Starbucks secret menu has always been a source of excitement for coffee lovers, but as of July 2025, it’s making headlines for a major reason: Starbucks has officially brought the secret menu into its app, making it easier than ever to order fan-favorite custom drinks.
Starbucks Secret Menu Goes Official in the App
In a move that’s delighting fans and simplifying the ordering process, Starbucks has launched a dedicated section for secret menu drinks in its mobile app. Customers can now find the “secret menu” under the Offers tab, where four new drinks are featured as the first official secret menu selections. These innovative beverages, inspired by years of customer hacks and viral social media trends, are:
- Cookies on Top: A cold brew with vanilla syrup, vanilla sweet cream cold foam, and cookie crumble topping.
- Dragonfruit Glow-up: A Mango Dragonfruit Lemonade Refresher blended with peach juice and topped with vanilla sweet cream cold foam.
- Lemon, Tea & Pearls: Black tea and lemonade with raspberry-flavored popping pearls.
- Just Add White Mocha: An Iced Brown Sugar Oatmilk Shaken Espresso with white chocolate mocha sauce and vanilla sweet cream cold foam.
This update means you can now order these drinks with a single tap, no more memorizing complicated customizations or hoping your barista knows the latest TikTok trend.
Key Points Summary
- Starbucks secret menu is now available directly in the Starbucks app.
- Four new drinks have debuted as official secret menu options.
- Customers and baristas can enter a contest to create the next viral drink, with a $25,000 grand prize.
- The new menu aims to blend digital convenience with fan creativity.
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The Secret Menu Contest: Your Drink Could Win Big
To celebrate the launch, Starbucks is hosting a nationwide contest from July 14 to July 20, 2025. Customers and baristas can submit their own creative drink customizations for a chance to have their beverage featured on the official secret menu. The top four finalists, announced in August, will each receive $5,000 and see their drinks spotlighted in the app. The ultimate winner, chosen via an Instagram vote, will take home an additional $25,000.
This contest is a nod to the community-driven spirit that built the secret menu in the first place. Starbucks has long acknowledged the power of fan-made creations, with drinks like the Pink Drink and Medicine Ball (Honey Citrus Mint Tea) graduating from secret status to official menu items.
Why the Starbucks Secret Menu Matters Now
The decision to make the Starbucks secret menu official comes at a time when the brand is looking to re-energize its customer base and embrace digital innovation. CEO Brian Niccol’s recent strategy has included streamlining the main menu and introducing new, buzzworthy drinks. The secret menu’s app debut is a direct response to the popularity of social media drink hacks and the demand for more personalized, creative beverage options.
Current Secret Menu Highlights
Here’s a quick look at the new secret menu drinks you can order today:
| Drink Name | Key Ingredients | Flavor Profile |
|---|---|---|
| Cookies on Top | Cold brew, vanilla syrup, sweet cream, cookie crumble | Cookies & cream |
| Dragonfruit Glow-up | Dragonfruit lemonade, peach juice, sweet cream | Fruity & creamy |
| Lemon, Tea & Pearls | Black tea, lemonade, raspberry popping pearls | Tart & refreshing |
| Just Add White Mocha | Brown sugar oatmilk espresso, white mocha, sweet cream | Rich & sweet |
Starbucks Secret Menu in Pop Culture
The secret menu has always thrived on social media. Viral drinks like the Cotton Candy Frappuccino and Twix Iced Mocha started as fan suggestions and quickly gained cult status online. Starbucks even runs a “Not-So-Secret Menu” channel on Instagram, sharing recipes and celebrating the creativity of its community.
With the new app feature, Starbucks is making it easier for everyone to join the trend—no more awkward explanations at the counter, just tap and enjoy.
What’s Next for the Starbucks Secret Menu?
Starbucks has hinted that more secret menu drinks will be added regularly, keeping the menu fresh and engaging. The current contest is just the beginning, and with fan input, the possibilities for new flavors and combinations are endless.
Have you tried one of the new secret menu drinks? Or do you have a creative concoction of your own? Share your thoughts below and join the conversation—your idea might just become the next Starbucks sensation.