Smokey Bones closures are underway as the barbecue chain undergoes a major restructuring plan, shutting down underperforming restaurants while converting others to new concepts. The decision marks a pivotal change in how the company positions itself in an increasingly competitive dining landscape.
Why Smokey Bones Is Closing Locations
The brand has confirmed that 15 underperforming restaurants will shut their doors. Of those, 10 have already closed, while five more are expected to be closed by the end of the current quarter. Alongside the closures, the company is converting 19 additional restaurants into Twin Peaks sports lodge locations. Two conversions are already complete, and another is currently in progress.
How Many Locations Will Remain
At its peak, Smokey Bones operated more than 100 locations nationwide. After this restructuring, only 26 Smokey Bones restaurants will remain open. Company executives highlighted that these remaining units are currently generating positive cash flow, providing a stronger financial foundation to rebuild the brand in the future.
Revenue Comparison Between Brands
The decision to convert locations into Twin Peaks is backed by clear financial data. On average, Twin Peaks restaurants generate an Average Unit Volume (AUV) of around $7.8 million annually. In comparison, Smokey Bones locations average about $3.5 million per year. This significant gap has made conversions a priority for the company as it seeks higher returns and long-term stability.
New Leadership Driving Change
Smokey Bones has also welcomed new leadership during this transition. Industry veteran Ken Brendemihl has been appointed as president, bringing experience from other major restaurant groups. His focus is on operational efficiency, brand clarity, and maximizing profitability across the company’s portfolio.
Impact on Local Communities
Closures have already started to affect communities in states such as Michigan, Illinois, and Georgia. Regular customers have expressed disappointment over losing a familiar neighborhood spot, while employees face uncertainty as restaurants transition or shut down entirely. Still, the company has emphasized that these moves are necessary to ensure the long-term health of its brands.
The Future of Smokey Bones
The current downsizing does not mean the end of Smokey Bones. The company is exploring ways to keep the barbecue chain relevant while focusing resources on stronger-performing units. With 26 locations still operating successfully, Smokey Bones may continue to serve as a smaller but more focused brand within the broader restaurant group.
Smokey Bones Closures At a Glance
| Category | Details |
|---|---|
| Total closures announced | 15 |
| Already closed | 10 |
| Expected to close soon | 5 |
| Locations converting to Twin Peaks | 19 |
| Completed conversions | 2 |
| Remaining Smokey Bones units | 26 |
| Average Smokey Bones revenue | $3.5 million AUV |
| Average Twin Peaks revenue | $7.8 million AUV |
What Customers Can Expect Next
Guests in regions where Smokey Bones locations remain open can still expect the same barbecue classics and casual dining experience. However, in markets where closures and conversions are happening, the company is betting on Twin Peaks to deliver a fresh, profitable dining experience that appeals to a broader audience.
Looking Ahead
The smokey bones closures reflect how restaurant groups adapt when faced with changing consumer demand and financial pressures. While longtime fans may be sad to see locations shut down, the company’s decision to streamline its portfolio highlights a strategy focused on sustainable growth.
Have you been affected by a Smokey Bones closing in your area? Share your experience and let us know which location was your favorite.