The pokemon owala water bottle collection has officially arrived at Target in the U.S., giving Pokémon fans five new Special Edition FreeSip designs to choose from. The collection launched September 16, 2026, with each bottle listed at $29.99 and featuring a 16-fluid-ounce stainless steel design.
The new lineup combines Owala’s familiar FreeSip bottle format with some of the most recognizable Pokémon characters. Pikachu, Charizard, Gengar and Eevee each receive their own themed design, while a fifth bottle brings together Bulbasaur, Charmander and Squirtle.
The launch also comes during Pokémon’s 30th-anniversary year. That timing gives the new drinkware collection an added connection to one of the franchise’s biggest celebration periods.
For U.S. shoppers, Target is the key destination for the release. Target’s current collection page shows five Owala products under its Pokémon selection, while individual product pages provide details about pricing, size, materials and the September 16 release date.
Five Pokémon Designs Lead the New Collection
The new collection is built around five distinct designs rather than one general Pokémon pattern.
Each bottle uses the same basic 16-ounce FreeSip format, but the artwork gives every version a different identity.
The five officially listed designs are:
- Pikachu I Choose You
- Charizard Brings the Heat
- Gengar In the Shadows
- Eevee Evolutions
- Kanto Region First Partners
That selection covers several generations and character types while keeping the collection closely connected to Pokémon’s original fan base.
Pikachu represents the franchise mascot, while Charizard and the original Kanto starters connect directly to the early Pokémon games. Gengar adds a darker character theme, and Eevee brings an evolution-focused concept to the lineup.
The result is a collection that offers more variety than a single character collaboration.
Pikachu Gets the “I Choose You” Treatment
Pikachu has its own bottle in the collection with the name Pikachu I Choose You.
The bottle uses the 16-fluid-ounce stainless steel FreeSip format. Its Target listing shows a $29.99 price, with the product available as a new special-edition Owala bottle.
Pikachu remains one of the most recognizable characters associated with Pokémon. Giving the character a dedicated bottle makes the design an obvious choice for fans who want the franchise mascot rather than a group of characters.
The bottle also fits naturally into the broader 2026 anniversary period. Pokémon’s official 30th-anniversary activities have continued throughout the year, with the franchise highlighting different Pokémon and inviting fans to celebrate their favorites.
For shoppers interested specifically in Pikachu merchandise, this release provides an everyday drinkware option rather than a traditional collectible item.
Charizard Brings a Fire-Themed Design
Charizard receives the Charizard Brings the Heat edition.
Target lists the bottle as a 16-fluid-ounce stainless steel Special Edition FreeSip product. Like the other bottles, it carries a $29.99 price.
The Charizard design takes a more dramatic approach than the Pikachu version. Its visual treatment is built around the Pokémon’s fire association, giving the bottle a distinct appearance within the five-piece collection.
Charizard also has a direct connection to the original Kanto-era Pokémon lineup. That makes the bottle particularly relevant to fans who grew up with the first generation of games, cards and animated series.
The character-focused design also means shoppers can choose a bottle based on their favorite Pokémon instead of simply selecting a general franchise logo.
Gengar Brings a Darker Look
The Gengar In the Shadows bottle takes the collection in a noticeably different direction.
Gengar’s purple and dark character identity gives this version a contrasting look compared with the brighter Pikachu and Charizard designs.
Target lists the Gengar edition at $29.99. It has the same 16-fluid-ounce capacity, stainless steel construction and FreeSip format used across the collection.
Gengar also appears in Pokémon’s current 30th-anniversary promotional activity. The official Pokémon 30 website features Gengar among the Pokémon highlighted through its anniversary content.
That connection gives the Gengar bottle relevance beyond the Owala collaboration itself.
For shoppers looking for a character design that stands apart from the franchise’s brighter mascot imagery, Gengar provides one of the most visually distinct choices in the new lineup.
Eevee Evolutions Gives the Collection a Different Focus
The fourth design is Eevee Evolutions.
Rather than focusing on a single standard character image, the name connects the bottle to Eevee’s well-known evolution concept.
Target’s listing confirms the bottle as a 16-fluid-ounce stainless steel Special Edition FreeSip product priced at $29.99.
Eevee has also been included in Pokémon’s 30th-anniversary activities. The official anniversary website currently features Eevee among the Pokémon highlighted through its fan-focused celebration.
That makes the Eevee bottle especially relevant to the anniversary year.
The design also gives the collection a broader appeal for fans who enjoy Eevee and its evolution family rather than choosing one of the franchise’s traditional mascots.
Kanto Region First Partners Complete the Lineup
The fifth bottle is called Kanto Region First Partners.
This version brings together Bulbasaur, Charmander and Squirtle. The three Pokémon are the original starter choices associated with the Kanto region.
That makes this bottle different from the four character-focused editions.
Instead of placing one Pokémon at the center, the design represents the original trio. It also connects directly to the early history of the franchise.
For longtime Pokémon fans, the three starters are closely tied to the beginning of the mainline game series. Their inclusion also fits naturally into a 30th-anniversary collection that celebrates Pokémon’s history.
The Kanto design may therefore appeal to shoppers who want a bottle representing several classic Pokémon at once.
Every Bottle Uses a 16-Ounce Format
One of the most important confirmed details about the collection is its size.
All five bottles are listed as 16-fluid-ounce products.
Target gives the bottles overall dimensions of approximately 8.85 inches in height and 3.24 inches in width. The listings identify stainless steel as the primary bottle material and plastic for the lid.
The bottles are intended for cold beverages, and Target lists hand washing as the recommended cleaning method.
Each product also carries a one-year limited warranty.
These specifications apply across the individual listings currently available for the collection.
The 16-ounce size keeps the Pokémon collaboration in a relatively compact format compared with some larger Owala bottles. That can make the bottles practical for everyday carrying while still providing the special-edition artwork fans are looking for.
The Price Is $29.99 for Each Design
All five versions currently carry the same listed price: $29.99.
That means shoppers do not have to pay a different base price depending on whether they select Pikachu, Charizard, Gengar, Eevee or the Kanto starters.
The uniform pricing also makes the collection easier to compare.
A buyer choosing between the designs can focus on the artwork and preferred Pokémon rather than differences in bottle capacity or the standard listed price.
Target’s current product pages show the same 16-ounce capacity and $29.99 price for the individual designs.
The pricing is particularly relevant for collectors who may be considering more than one version. Buying multiple bottles would multiply the cost, so the identical pricing provides a straightforward way to calculate the total before purchasing.
The Collection Uses Owala’s FreeSip Format
The collaboration does not introduce a completely new drinking system.
Instead, the Pokémon bottles use Owala’s FreeSip design.
The format is designed to let users drink through the built-in straw-style opening or drink from the wider opening by tilting the bottle.
That familiar format means the Pokémon collaboration remains recognizable as an Owala product.
The stainless steel construction also keeps the bottles positioned as reusable drinkware rather than disposable promotional merchandise.
For existing Owala users, the collaboration therefore adds character artwork without requiring a different bottle style.
September 16 Marks the Official Release
The official street date for the collection is September 16, 2026.
Target’s individual listings identify that date for the Pokémon bottles.
The release date is significant because some shoppers may have encountered early images or social-media posts before the official launch. Those previews created interest in the collection before the products became available through Target’s retail listings.
Now that the release date has arrived, shoppers can use the official product pages to check the five confirmed designs.
Availability can still vary by location and change throughout the day. Target’s online inventory is also subject to change as orders are placed.
That makes the individual listing the most useful place to check current availability for a particular design.
Target Is the Main U.S. Retail Destination
The collection is being sold through Target in the United States.
Target currently has a dedicated Pokémon and Owala collection page showing five results. Individual product pages provide the names, prices, capacities and specifications.
This retailer-specific release is important for shoppers because other websites may display information that does not reflect the current U.S. launch.
The confirmed collection consists of the five Target-listed designs.
At launch, shoppers should also distinguish between official listings and resale offers. A secondary seller can set a different price, but that does not change the official retail price shown by Target.
Checking the original listing is therefore useful when comparing prices or confirming product specifications.
Availability Could Differ Between Stores and Online
Although the collection is now officially released, inventory is not necessarily identical at every Target location.
A bottle may appear available online while a nearby store has limited stock. The opposite can also happen when individual stores receive inventory that has not sold through their local shelves.
This is especially relevant for special-edition merchandise.
Anyone looking for a particular design should check the current availability options for that specific bottle instead of assuming all five designs are equally stocked.
The collection page can also change as products sell out or become available again.
For shoppers who have a specific favorite, checking early can help avoid confusion between the five designs.
The Release Arrives During Pokémon’s 30th Anniversary
The new Owala collection arrives during an important year for the Pokémon franchise.
2026 marks Pokémon’s 30th anniversary. The official Pokémon 30 website continues to promote anniversary activities, including fan-focused content and special events.
One current anniversary activity lets fans use Pokémon GO to create a photo featuring a favorite Pokémon. The feature includes more than 1,000 Pokémon.
The anniversary campaign has also highlighted individual characters through a series of celebrity favorites.
Eevee and Gengar are among the Pokémon featured in that anniversary material, creating an interesting connection with two of the five Owala designs.
The timing gives the drinkware collection a natural place within the wider 2026 celebration.
Why the Five-Design Lineup Stands Out
The collection’s strongest feature is its range of character themes.
Pikachu represents the franchise’s most recognizable face.
Charizard connects with the original generation and brings a fire-themed visual identity.
Gengar offers a darker alternative.
Eevee connects the collection with Pokémon’s evolution concept.
The Kanto Region First Partners bottle brings together Bulbasaur, Charmander and Squirtle.
That combination allows the five bottles to appeal to different types of Pokémon fans without moving away from the franchise’s most recognizable characters.
It also gives shoppers a clear reason to compare the designs rather than treating the collaboration as a single-product release.
What U.S. Shoppers Should Know
For anyone considering one of the bottles, the confirmed details are relatively simple.
| Product detail | Current information |
|---|---|
| Collection | Owala x Pokémon |
| U.S. retailer | Target |
| Number of designs | Five |
| Bottle format | FreeSip |
| Capacity | 16 fluid ounces |
| Material | Stainless steel |
| Listed price | $29.99 |
| Release date | September 16, 2026 |
| Beverage use | Cold beverages |
| Cleaning | Hand wash |
| Warranty | One-year limited |
| Designs | Pikachu, Charizard, Gengar, Eevee and Kanto starters |
The five products share the same basic specifications, making the character artwork the main difference between them.
The New Collection Gives Pokémon Fans an Everyday Option
The latest release turns familiar Pokémon artwork into an item designed for regular use.
Rather than being limited to a figure, trading card or display piece, the bottles can become part of a daily routine. The 16-ounce format provides a compact option for carrying cold drinks while the character designs give each version its own identity.
The collection also stays consistent with Owala’s existing FreeSip format.
That combination of recognizable drinkware and licensed Pokémon artwork is what defines the release.
With five confirmed designs now available through Target, U.S. shoppers have a clear lineup to consider. The Pikachu, Charizard, Gengar, Eevee and Kanto versions each offer a different visual direction while keeping the same basic bottle specifications.
The September launch also places the collection directly within Pokémon’s 30th-anniversary year, making the timing particularly notable for fans following the franchise’s 2026 celebrations.
For now, the confirmed lineup remains focused on five 16-ounce bottles priced at $29.99 each.
Which design from the new collection would you choose? Share your favorite Pokémon bottle and stay tuned for the latest updates on availability and new releases.