Imagine owning a piece of rock history—literally. Ozzy Osbourne’s DNA in Limited Edition Liquid Death Cans has taken the music and beverage worlds by storm, blending heavy metal legacy with futuristic absurdity. Announced on June 17, 2025, this wild collaboration between the Prince of Darkness and Liquid Death, a brand known for its edgy marketing, offers fans a chance to own one of ten iced tea cans containing traces of Osbourne’s saliva-borne DNA. Priced at $450 each, these cans sold out instantly, sparking buzz about cloning the Black Sabbath icon someday. Let’s dive into this bizarre, headline-grabbing stunt and what it means for fans and collectors.
Why Ozzy Osbourne’s DNA in Limited Edition Liquid Death Cans Matters
This isn’t just a gimmick—it’s a cultural moment. Liquid Death, a company celebrated for its recyclable cans and irreverent campaigns, has pushed boundaries before with stunts like Tony Hawk’s blood-infused skateboards. Now, they’ve teamed up with Osbourne, a 76-year-old rock legend, to create “Infinite Ozzy.” Each can, drunk and crushed by Osbourne himself, comes sealed in a lab-quality container, hand-signed by the man who survived decades of chaos. The campaign’s tongue-in-cheek promise? Clone Ozzy when technology and laws allow. While cloning isn’t feasible yet, the cans are a collector’s dream, blending memorabilia with sci-fi fantasy.
The timing adds intrigue. This drop landed weeks before Osbourne’s final Black Sabbath show, set for July 5, 2025, in Birmingham, England. Fans see it as a way to preserve the icon’s legacy, especially given his health struggles and limited performances. The campaign’s humor shines through in Osbourne’s own words: “Clone me, you bastards!” His enthusiasm, paired with Liquid Death’s over-the-top style, makes this a marketing masterstroke.
Key Point Summary
- Product: Ten “Infinite Ozzy” cans, each containing Ozzy Osbourne’s DNA from saliva, sold for $450.
- Release Date: June 17, 2025, via liquiddeath.com/ozzy; sold out same day.
- Purpose: Collectible item with a satirical nod to future cloning possibilities.
- Significance: Ties to Osbourne’s final Black Sabbath show and Liquid Death’s bold branding.
The Making of Ozzy Osbourne’s DNA in Limited Edition Liquid Death Cans
How do you bottle a rock god’s essence? Liquid Death’s process was simple yet surreal. Osbourne drank from ten cans of their low-calorie iced tea, crushed each one, and left behind trace DNA. The cans were sealed immediately to “preserve” the genetic material, though Liquid Death admits cloning isn’t guaranteed—DNA typically requires freezing at -20°C or lower. Each can comes in a sleek, lab-grade container, complete with Osbourne’s autograph, making it as much art as artifact.
A promotional video captures the madness. Osbourne deadpans, “My DNA is in this can. You could clone me—but why the f**k would you want to?” The ad imagines cloned Ozzys mowing lawns or coaching life goals, poking fun at the absurdity while leaning into his unkillable mythos. This isn’t the first Osbourne-Liquid Death collab. Last year, he starred in a hilarious ad warning kids not to misuse the brand’s drink mix. Their chemistry clicks, blending Osbourne’s raw charisma with Liquid Death’s punk ethos.
Why Fans Snapped Up These Cans
The cans sold out in hours, proving Osbourne’s enduring appeal. At $450, they weren’t cheap, but for diehard fans, they’re priceless. Here’s why:
- Rarity: Only ten exist, making them ultra-exclusive.
- Authenticity: Osbourne’s signature and personal involvement add value.
- Legacy: With his final show looming, fans want a tangible piece of the icon.
- Humor: The cloning angle is a playful nod to Osbourne’s larger-than-life persona.
Collectors likely see these as investments, too. Similar limited-edition items, like signed music memorabilia, often skyrocket in value. For others, it’s about owning a quirky slice of history from a man who’s defied death countless times.
What’s Next for Ozzy and Liquid Death?
This stunt cements Liquid Death’s reputation for wild marketing. Past collaborations, like the Travis Barker enema kit, show they’re unafraid to shock. For Osbourne, it’s another chapter in a career full of surprises. As he gears up for his Birmingham farewell, fans wonder if more DNA drops or other oddities await. Could Liquid Death expand the “Infinite” line with other rock stars? Or is this a one-off tribute to a singular legend? Only time will tell.
For now, the ten lucky buyers hold a piece of rock’s most unholy relic. Whether they display it, sell it, or dream of cloning the Prince of Darkness, they’re part of a moment that’s equal parts ridiculous and iconic. Osbourne’s DNA in Limited Edition Liquid Death Cans isn’t just a product—it’s a testament to a man who’s always lived on the edge.
Don’t miss out on the latest rock news and exclusive collectibles! Follow Liquid Death’s site for future drops and keep an eye on Ozzy’s final show updates.