The McDonald’s Snack Wrap, a beloved menu item that vanished from U.S. menus nearly a decade ago, is making a triumphant comeback in 2025, and fans are buzzing with excitement. This portable, chicken-filled tortilla, once a drive-thru staple, has a cult following that’s been clamoring for its return since it was discontinued in 2016. Recent updates from McDonald’s and insider leaks point to a launch date that’s closer than ever, sparking anticipation across social media and fast-food circles. Here’s everything you need to know about the return of this fan-favorite, from its revamped recipe to the latest whispers about its release.
Why the McDonald’s Snack Wrap Matters
The McDonald’s Snack Wrap debuted in 2006, offering a quick, affordable option for chicken lovers. It featured crispy or grilled chicken, lettuce, shredded cheese, and a choice of ranch, honey mustard, or salsa roja, all wrapped in a soft flour tortilla. Its simplicity and portability made it a hit, especially for those grabbing a meal on the go. By 2016, McDonald’s phased it out, citing operational complexity and lower sales compared to other items. Some locations kept it until 2020, but for most U.S. fans, its absence left a void. Petitions on platforms like Change.org and vocal social media campaigns have kept the demand alive, with fans sharing nostalgic memories of munching on wraps during lunch breaks or road trips.
The wrap’s “cult following,” as described by McDonald’s USA President Joe Erlinger, stems from its perfect balance of flavor and convenience. Unlike heavier burgers, the Snack Wrap offered a lighter, handheld option that didn’t skimp on taste. Its discontinuation frustrated loyal customers, who flooded McDonald’s with emails begging for its return. Now, after years of teasing, the fast-food giant is finally delivering.
The McDonald’s Snack Wrap Revival Plan
McDonald’s has been dropping hints about the Snack Wrap’s return for months, with the most concrete update coming in April 2025. The company posted a cryptic message on social media: “snack wraps 0x.14.2025.” This suggests the wraps will hit menus on the 14th of an unspecified month this year. Fans initially hoped for a May 14 launch, but that date passed without wraps. June 14 is the next anticipated date, though some sources, including a recent employee leak, point to July 10 or July 14 as likely candidates. McDonald’s has remained coy, responding to fan queries with playful deflections like “soon friend, soon.”
The revived Snack Wrap will likely feature McCrispy Chicken Strips, a new permanent menu item introduced in May 2025. These strips, made from 100% white meat with a black pepper-seasoned breading, are a key ingredient, signaling a shift from the original Chicken Selects. Some fans are skeptical about this change, preferring the thicker breading of the older strips. New sauces, including a creamy ranch and a tangy honey mustard, will accompany the wraps, adding a fresh twist to the classic recipe. However, only the crispy option will be available at launch, which has sparked mixed reactions among grilled chicken enthusiasts.
What to Expect from the Return
The McDonald’s Snack Wrap is expected to join the McValue menu, making it an affordable choice for budget-conscious diners. McDonald’s CEO Chris Kempczinski has emphasized the company’s focus on expanding its chicken offerings to compete in the growing fast-food chicken market. The Snack Wrap’s return aligns with this strategy, alongside other chicken-based items like the McCrispy sandwich and strips. The wraps are also set to roll out globally, with international markets like Canada and the UK already offering variations.
Rumors suggest the new wrap, possibly branded as the McCrispy Wrap, will maintain its signature portability but may come with updated ingredients to streamline preparation. This addresses the original wrap’s downfall—its assembly was too time-consuming for busy kitchens. McDonald’s has also hinted at limited-time offerings, like a potential Chicken Big Mac, which could share the spotlight with the Snack Wrap. Fans are eagerly checking the McDonald’s app and local menus each month, hoping to spot the wrap’s return.
Fan Reactions and What’s Next
Social media is ablaze with excitement and speculation. Some fans are thrilled, posting comments like, “Finally, it’s been five years since I tasted that glorious wrap!” Others are cautiously optimistic, wary of the McCrispy Strips replacing the beloved Chicken Selects. Food influencers have already begun reviewing test versions of the strips, noting their lighter breading but similar seasoning. Meanwhile, competitors like Popeyes have launched their own snack wraps, intensifying the fast-food rivalry just weeks before McDonald’s big reveal.
As the return date approaches, McDonald’s is banking on nostalgia and innovation to win back fans. The Snack Wrap’s comeback isn’t just about reviving a menu item—it’s about reconnecting with customers who’ve championed its return for nearly a decade. Whether you’re a longtime fan or a curious newcomer, the anticipation is palpable.
Keep your eyes on the McDonald’s app or your local drive-thru on June 14 or July 10 for the McDonald’s Snack Wrap’s grand return. Share your excitement in the comments below or on social media—let’s see how many wrap fans are out there!