In a bold move for the food industry, Kraft Heinz has announced it is removing all artificial dyes from its US products by the end of 2027. This decision, made public on June 17, 2025, reflects the company’s commitment to cleaner labels and responds to growing consumer demand for more natural ingredients. The shift will impact popular brands like Jell-O, Kool-Aid, and others that currently rely on synthetic colorants for their signature look.
Why Kraft Heinz Is Making the Switch
The announcement comes amid mounting pressure from health officials and government leaders. Health and Human Services Secretary Robert F. Kennedy Jr. has been vocal about the need to eliminate petroleum-based artificial dyes from the American food supply, citing concerns over their potential health impacts, especially for children. Kraft Heinz joins a growing list of food companies working to phase out these additives as part of a broader initiative to address chronic diseases and improve public health.
Nearly 90% of Kraft Heinz’s US product net sales already do not contain artificial colors. The remaining 10%—primarily in beverages and desserts like Kool-Aid, Jell-O, and Jet-Puffed marshmallows—will see these dyes removed or replaced with natural alternatives by the end of 2027. For products where a natural replacement isn’t available, the company plans to innovate with new color options, ensuring that beloved brands maintain their appeal without compromising on safety or quality.
What This Means for Consumers and the Industry
For shoppers, this transition means more transparency and fewer synthetic additives in everyday foods. While some products may look slightly different, the taste and quality are expected to remain consistent. The move is also likely to influence other major food manufacturers, as Kraft Heinz is the first large company to publicly commit to a complete phase-out of artificial dyes in the US market.
The decision aligns with recent FDA announcements and voluntary industry actions. Earlier this year, the FDA signaled its intent to phase out certain artificial dyes by encouraging manufacturers to remove them voluntarily. Retailers like Sam’s Club have already pledged to eliminate over 40 ingredients, including artificial colors, from their private-label products. Kraft Heinz’s announcement is a significant step forward, setting a new standard for the food industry.
How Kraft Heinz Plans to Execute the Change
Kraft Heinz has set a clear timeline for the removal of artificial dyes. Effective immediately, the company will no longer launch new US products containing these additives. For existing products that still use artificial colors, the company will work closely with its brand licensees to ensure a smooth transition. In cases where natural alternatives are not feasible, Kraft Heinz will reinvent products with new color profiles, maintaining consumer trust and brand loyalty.
This approach builds on previous successes. In 2016, Kraft Heinz removed artificial colors, flavors, and preservatives from its iconic Kraft Mac & Cheese. The company has also long maintained that its Heinz ketchup contains no artificial dyes, relying instead on the natural color of tomatoes.
The Bigger Picture: Industry Trends and Consumer Expectations
The push to eliminate artificial dyes is part of a larger trend toward cleaner, more transparent food labels. Consumers are increasingly aware of what goes into their food and are demanding products free from unnecessary chemicals. This shift is reshaping the food industry, with major players like W.K. Kellogg and Tyson Foods also reformulating products to meet these expectations.
Kraft Heinz’s commitment to removing all artificial dyes from US products by the end of 2027 is a response to these changing consumer preferences. It also reflects a broader movement to address public health concerns linked to synthetic additives. By taking a leadership role, Kraft Heinz is not only enhancing its own brand but also helping to drive industry-wide change.
Looking Ahead: What’s Next for Kraft Heinz and the Food Industry
As Kraft Heinz works toward its 2027 goal, consumers can expect to see gradual changes in product packaging and ingredient lists. The company’s proactive stance may encourage other manufacturers to follow suit, accelerating the trend toward cleaner labels across the board.
With nearly all of its products already free from artificial dyes, Kraft Heinz is well-positioned to meet the growing demand for natural ingredients. The company’s ongoing collaboration with licensees and its willingness to innovate where natural alternatives are unavailable demonstrate a commitment to both quality and safety.
Join the Movement Toward Cleaner Food
The removal of all artificial dyes from Kraft Heinz US products by the end of 2027 is more than just a corporate policy—it’s a step toward a healthier future for American families. As you shop for groceries, look for brands that prioritize transparency and natural ingredients. Your choices can help shape the future of food.