The question “is Bad Bunny playing at the Super Bowl” has officially been answered — yes, Bad Bunny will headline the Super Bowl LX Halftime Show in 2026. The global superstar is set to take the stage on February 8, 2026, at Levi’s Stadium in Santa Clara, California, marking a historic moment for Latin music and global pop culture.
This will be one of the most-watched musical performances of the decade, with over 100 million viewers expected to tune in across the United States and worldwide. The announcement has sparked massive excitement, cultural discussion, and even political debate — all pointing to the fact that this halftime show will be unlike any other.
Below is a comprehensive, SEO-structured article detailing everything we know about Bad Bunny’s Super Bowl performance, why it matters, what fans can expect, and how this moment reflects larger cultural shifts.
Official Confirmation: Bad Bunny Will Headline the 2026 Super Bowl Halftime Show
The NFL, in partnership with Apple Music and Roc Nation, confirmed in late September 2025 that Bad Bunny will be the headline performer for the Super Bowl LX Halftime Show.
This announcement came during halftime of a Sunday Night Football broadcast, a strategy the NFL has used in recent years to maximize exposure. The decision quickly trended on social media platforms, with millions of fans celebrating the news.
Bad Bunny expressed pride in representing Puerto Rico and Latin culture, stating that the performance will be “for my people, my culture, and our history.” He is the first artist to headline the halftime show entirely in Spanish, making this performance a milestone for representation in mainstream American entertainment.
Event Overview: Key Details of the 2026 Super Bowl
| Detail | Information |
|---|---|
| Event | Super Bowl LX |
| Date | February 8, 2026 |
| Location | Levi’s Stadium, Santa Clara, California |
| Halftime Performer | Bad Bunny |
| Language | Entire performance in Spanish |
| Broadcast | NBC (English), Telemundo (Spanish), streaming on Peacock & NFL+ |
| Halftime Show Partner | Apple Music |
| Production | Roc Nation and Jesse Collins Entertainment |
The choice of Levi’s Stadium is significant — located in the heart of Silicon Valley, this venue symbolizes modern innovation and cultural convergence, making it a fitting location for a groundbreaking performance.
Bad Bunny’s Road to the Super Bowl Stage
From Guest to Headliner
Bad Bunny previously appeared on the Super Bowl stage in 2020 during the Super Bowl LIV Halftime Show, performing alongside Jennifer Lopez and Shakira. His brief but memorable cameo during “I Like It” introduced him to millions of viewers across the U.S. who may not have been familiar with him at the time.
In the years since, his career has skyrocketed. He’s become a dominant force in global music, breaking streaming records, selling out stadiums worldwide, and becoming a cultural icon. Headlining the Super Bowl Halftime Show is a natural progression in his meteoric rise.
Why Bad Bunny’s Performance Is Historic
1. First All-Spanish Halftime Performance
Bad Bunny’s decision to perform entirely in Spanish is a cultural statement. It highlights the growing influence of Latin music in the United States and across the globe. Spanish-language hits now regularly top global charts, and Bad Bunny has been at the forefront of this movement.
By choosing not to perform in English, Bad Bunny is bringing his culture to the stage unapologetically, rather than adapting it to fit mainstream American norms. This is a significant shift from past halftime shows, which typically catered to English-speaking audiences.
2. Representation for Puerto Rico and Latin Artists
Bad Bunny’s presence at the Super Bowl is also deeply meaningful for Puerto Rico and the broader Latin community. As a Puerto Rican artist who sings primarily in Spanish, his success represents a form of cultural pride and visibility rarely seen on such a mainstream American stage.
This performance continues the legacy started by Shakira and Jennifer Lopez in 2020, who brought elements of Latin music and culture to their joint show. But unlike them, Bad Bunny will headline solo — a reflection of his global star power.
3. Expanding the NFL’s Cultural Reach
For the NFL, selecting Bad Bunny is a strategic move to reach younger and more diverse audiences. Latin viewers make up a rapidly growing segment of the NFL’s fanbase, and featuring a Spanish-speaking headliner is a direct acknowledgment of this demographic shift.
This halftime show is not just a performance; it’s a cultural bridge, signaling the NFL’s willingness to embrace global influences.
Performance Expectations: What Fans Might See
Bad Bunny is known for his bold, theatrical, and culturally rich performances. While official details are under wraps, there are several elements that fans can reasonably expect based on his track record.
Setlist Possibilities
Fans are already speculating about which songs will make the cut. Likely contenders include:
- “Tití Me Preguntó”
- “Me Porto Bonito”
- “Callaíta”
- “Moscow Mule”
- “La Canción”
- “Yo Perreo Sola”
- “Where She Goes”
Given the global stage, he may also debut new material tailored for the event, as previous performers often do.
Stage Design and Visuals
Bad Bunny’s concerts are known for their immersive set designs, often featuring elaborate props, bright colors, and symbolic imagery tied to Puerto Rican culture. Expect to see:
- A massive multi-level stage to accommodate choreography and camera angles.
- Iconic Puerto Rican imagery, flags, and references to his island’s identity.
- Innovative lighting and visual effects, possibly including drone displays or augmented reality elements.
Potential Guest Appearances
While Bad Bunny is the solo headliner, halftime shows often feature surprise guests. Some speculated possibilities include:
- J Balvin or Karol G, given their global influence in Latin music.
- Drake, due to past collaborations and crossover appeal.
- Daddy Yankee, as a nod to reggaeton’s legacy if he comes out of retirement.
Even without guests, Bad Bunny’s charisma and catalog are strong enough to command the stage on his own.
Political Reactions and Cultural Conversations
Criticism from Political Figures
Following the announcement, a few political commentators criticized the NFL’s choice to feature a Spanish-language performance. Some questioned the decision to have an artist who doesn’t sing in English headline America’s biggest sports event. Others made inflammatory remarks regarding immigration and cultural identity.
Bad Bunny’s Response
Bad Bunny addressed the criticism with humor and confidence, joking during a TV appearance that American viewers have “four months to learn Spanish.” His lighthearted response went viral, further increasing buzz around the event.
Fan Reactions and Global Anticipation
The response from fans has been overwhelmingly positive. Social media exploded with excitement when the news broke, with many calling it a “historic moment” for Latin music.
Fans in the United States and across Latin America have expressed pride in seeing a Spanish-speaking artist take the stage solo. Concert ticket sales for his future shows surged after the announcement, and hashtags related to the halftime show trended for days.
Bad Bunny’s Cultural Impact Leading Into 2026
Bad Bunny isn’t just a pop star — he’s a cultural phenomenon. He’s reshaped global music trends, challenged gender norms through his fashion and videos, and brought Latin urban music to mainstream spaces in ways no one else has.
Headlining the Super Bowl is the culmination of his influence over the past decade. For many fans, this moment isn’t just about music — it’s about visibility, pride, and the power of representation on one of the world’s biggest stages.
Why This Matters for the Future of Halftime Shows
Bad Bunny’s headlining spot represents a turning point for the Super Bowl Halftime Show. For years, the show has featured predominantly American pop and rock acts. In recent years, the NFL has diversified its lineup with artists like Shakira, The Weeknd, Rihanna, and Dr. Dre’s hip-hop ensemble.
Now, with Bad Bunny performing entirely in Spanish, the NFL is embracing the idea that the halftime show is not just an American tradition — it’s a global cultural event.
This move could pave the way for future performances from artists across different languages and genres, expanding the reach of the Super Bowl to even broader audiences.
Final Thoughts
So, is Bad Bunny playing at the Super Bowl? Absolutely. His confirmed role as the Super Bowl LX halftime headliner marks a monumental moment for music, culture, and representation. His performance is expected to be bold, historic, and unforgettable — a showcase of Latin pride and artistry on the world’s biggest stage.
As the countdown to February 8, 2026, continues, one thing is certain: this halftime show will be one for the history books. What song do you hope Bad Bunny performs? Share your thoughts below.