The worlds of beauty and reality television have just collided in the best way possible. Huda Beauty Love Island is the partnership everyone’s talking about — a bold, glamorous collaboration between Huda Beauty and Love Island USA that’s setting new standards for style, confidence, and entertainment.
For fans of both the show and the brand, this union is more than a marketing move. It’s a celebration of individuality, diversity, and modern beauty — all wrapped in that unmistakable island glow.
The Big Announcement: When Huda Beauty Met Love Island USA
In late October 2025, Huda Beauty officially became the beauty partner for Season 7 of Love Island USA, now streaming exclusively on Peacock.
Founder Huda Kattan, who built her beauty empire from her Dubai-based blog to a global powerhouse, made the announcement through Instagram and YouTube. Her video unveiling the collaboration gained over five million views in two days, sparking instant excitement across social media.
The hashtag #HudaBeautyLoveIsland exploded on TikTok and X (formerly Twitter), with fans flooding the platforms to discuss the stunning new looks featured on the show.
This partnership marks the first time Huda Beauty has stepped directly into the reality TV spotlight — and judging by the reaction, it’s a match made in makeup heaven.
Why This Collaboration Feels So Fresh
Both Love Island USA and Huda Beauty share a common mission: to help people feel confident, beautiful, and unapologetically themselves.
While Love Island gives contestants the freedom to express who they are, Huda Beauty gives them the tools to show it — through color, creativity, and confidence.
“We wanted to celebrate beauty in all its forms — raw, radiant, and real,” Huda Kattan explained during her announcement. “These islanders are living their best lives under the sun, and we wanted their makeup to shine just as brightly.”
This collaboration isn’t just about products; it’s about personality. Each contestant in the villa has access to a full range of Huda Beauty’s essentials, plus exclusive limited-edition products designed just for the show.
A Closer Look at the Huda Beauty Love Island Collection
To celebrate the partnership, Huda Beauty launched a limited-edition Love Island Collection that perfectly captures the energy of the villa — sunny, confident, and effortlessly glam.
| Product | What It Does | Price (USD) |
|---|---|---|
| Island Glow Eyeshadow Palette | 12 warm, tropical-inspired shades that blend seamlessly for daytime or date-night looks | $39 |
| Kiss & Tell Lip Duo | Two matte lipsticks inspired by contestant favorites — bold, romantic, and villa-ready | $25 |
| Glow Up Highlighter Stick | Buildable highlighter for cheeks, collarbones, and shoulders — perfect for that island shimmer | $29 |
| Paradise Setting Spray | Lightweight mist that keeps makeup in place through long, humid days | $33 |
The collection, released on October 29, 2025, sold out within 72 hours online at Ulta Beauty and Sephora.
Even the packaging stands out — featuring pastel sunsets, gold palm trees, and recyclable materials. Shade names like Casa Crush, Heart Rate Rising, and Text Me Later nod directly to classic Love Island moments.
Inside the Villa: Real People, Real Glam
The beauty of this collaboration lies in how natural it feels on-screen. Contestants are seen getting ready in the villa, using Huda Beauty products in real time — no forced promotions, no obvious placement.
From prepping for challenges to glowing up for romantic dates, the islanders showcase their makeup routines just like viewers would at home. Fans immediately began recreating these looks on TikTok, using the same products to channel their favorite contestants.
A few viral trends include:
- The Sunset Glow Look — peachy eyes and golden highlighter inspired by Maya G.
- The Pool Party Glam — soft contour and glossy lips seen on Andre T.
- The Midnight Confession Lip — bold coral lipstick that became the show’s signature shade.
These makeup trends have taken social media by storm, with tutorials, GRWM (Get Ready With Me) videos, and unboxings driving record engagement.
Huda Kattan’s Vision Behind the Scenes
Huda Kattan’s creative fingerprints are all over this collaboration. She personally guided the product design process, ensuring that each formula could handle long shooting hours and tropical heat while still feeling lightweight and fresh.
Her goal was simple: to make beauty feel accessible, empowering, and fun. “Makeup should make you feel unstoppable,” she said in a behind-the-scenes interview. “That’s exactly what these islanders embody — power, playfulness, and confidence.”
This partnership also highlights Huda’s sharp business instincts. Instead of relying on traditional advertising, she’s chosen a storytelling-driven approach that brings the brand into viewers’ lives organically.
And it’s paying off — in both visibility and sales.
Sales and Social Media Success
The numbers behind the Huda Beauty Love Island campaign are nothing short of impressive:
- Online Sellouts: Every product from the Love Island Collection sold out within three days of launch.
- Search Spike: Google searches for “Huda Beauty Love Island” rose 270% in the U.S. in the final week of October.
- TikTok Dominance: The campaign hashtag reached 80 million views in just over a week.
- Instagram Engagement: Official posts from @hudabeauty saw an average engagement rate of 6.5%, far above industry averages.
Beauty influencers across platforms — from Mikayla Nogueira to Jackie Aina — praised the campaign’s inclusivity and authenticity. Many highlighted the collaboration as one of the smartest, most refreshing brand moves of the year.
What U.S. Fans Love Most
For American audiences, Love Island USA has become a cultural summer staple. The addition of Huda Beauty to the mix has only amplified that excitement.
Viewers love how the collaboration celebrates real beauty in real conditions — the sweat, the emotions, the confidence. It feels genuine, not staged.
Another major win? Representation. Contestants this season reflect a wide range of backgrounds and skin tones, and the makeup looks incredible on everyone. It’s proof that beauty truly belongs to everyone — a core belief of the Huda Beauty brand.
How Love Island USA Is Redefining Brand Partnerships
Reality TV has long been a space for brand sponsorships, but the Huda Beauty Love Island partnership feels different. It’s not just about product exposure — it’s about storytelling.
Each makeup moment becomes part of the contestants’ journey. Viewers aren’t just watching a show; they’re experiencing a lifestyle. That subtlety has made the campaign far more effective than traditional ads, especially among Gen Z audiences who value authenticity above all.
Marketing experts are calling this a new era of “experiential beauty branding,” where products are woven naturally into entertainment — creating both emotional connection and lasting brand loyalty.
Fan Buzz and Pop Culture Impact
Social media hasn’t stopped talking about this partnership since the first episode aired. Fans post screenshots of favorite makeup looks, share their “villa-inspired” routines, and debate which contestant has the best glam game.
On Reddit, a thread titled “Huda Beauty Is Owning Love Island This Season” received thousands of upvotes within hours. Meanwhile, TikTok users have created viral filters inspired by the Island Glow palette shades.
Peacock has leaned into the hype, releasing exclusive “Get Ready With Me” segments featuring contestants using Huda Beauty products. These clips consistently rank among the platform’s most-viewed weekly uploads.
What’s Next for Huda Beauty and Love Island
The partnership’s success has sparked talk of more collaborations ahead. Huda Beauty has hinted at a Winter Glow Collection, inspired by Love Island USA’s upcoming reunion episodes.
Rumors suggest shimmering metallic eyeshadows and glossy highlighters might headline the new release — just in time for the holiday season.
Fans are also speculating that Huda Kattan herself might make a cameo during the reunion special, sharing beauty tips and confidence advice with the cast. While nothing is confirmed, excitement continues to build online.
The Bigger Picture: What This Means for Beauty and Entertainment
The impact of Huda Beauty Love Island extends beyond the villa. It’s reshaping how audiences connect with brands.
For years, beauty marketing relied on polished campaigns. Now, authenticity drives success — and this collaboration proves it. By showing real people using real products in real time, Huda Beauty has created a new model for how brands can tell stories that truly resonate.
It’s also changing how audiences view makeup. Instead of being about perfection, it’s about self-expression — celebrating confidence, fun, and individuality.
Final Thoughts
The Huda Beauty Love Island partnership has become one of 2025’s most exciting pop culture moments. It’s equal parts beauty campaign, entertainment innovation, and cultural statement — and it’s redefining what brand collaborations can look like.
With sold-out products, glowing reviews, and endless social buzz, it’s clear that Huda Kattan has once again captured the world’s attention. And if this season is any indication, the future of beauty on television just got a whole lot brighter.
What do you think of the Huda Beauty Love Island collaboration? Share your thoughts and favorite villa looks in the comments below — we’d love to hear from you!