If you are searching for how to register for Ulta Beauty World, the 2026 registration process is now officially active and fully confirmed. Ulta Beauty World is returning as an in-person consumer beauty event in the United States, and all attendance is controlled through advance online ticket registration only. With limited capacity, fixed dates, and strict entry rules, understanding the exact registration steps is essential for anyone planning to attend.
This guide explains everything U.S. beauty fans need to know, from ticket selection and account setup to identification requirements and event-day access.
What Is Ulta Beauty World?
Ulta Beauty World is a large-scale experiential event created by Ulta Beauty, the nation’s largest specialty beauty retailer. The event brings together leading makeup, skincare, haircare, and fragrance brands under one roof. Attendees gain access to product showcases, live demonstrations, interactive installations, and educational sessions led by professional artists and brand experts.
Unlike traditional trade shows, Ulta Beauty World is designed for everyday consumers, not just industry professionals. Admission is limited, and entry is only granted to guests who successfully complete the official registration process in advance.
Confirmed 2026 Dates and Location
Ulta Beauty World 2026 will take place in Orlando, Florida, at the Orange County Convention Center. The schedule includes two distinct components:
- April 15, 2026 – Masterclass Day
Focused educational sessions with beauty professionals and brand founders. - April 16, 2026 – Expo Day
The main show floor featuring brand booths, live demos, product launches, and immersive experiences.
Attendees may register for one day or both, depending on the ticket type they purchase.
How to Register for Ulta Beauty World
Step 1: Access the Official Ticketing Page
Registration is conducted only through Ulta Beauty World’s authorized online ticket platform. Tickets are not sold in stores, by phone, or at the venue. Walk-up registration is not permitted.
Step 2: Choose the Appropriate Ticket Type
Three ticket options are available for 2026:
Expo Pass (April 16)
Grants full access to the exhibition floor, brand activations, product demos, and attendee experiences.
Masterclass Pass (April 15)
Provides entry to curated educational sessions and expert-led discussions.
Two-Day Pass (Masterclass + Expo)
Includes admission to both days and is the most comprehensive option.
Each ticket is valid for one person only and cannot be shared.
Step 3: Create or Log Into an Ulta Account
To complete registration, you must sign in with an Ulta Beauty online account or create one during checkout. This account:
- Stores your registration details
- Delivers your digital ticket
- Serves as your official attendee record
The email address used during registration becomes your unique identifier for event access.
Step 4: Enter Legal Identification Information
During checkout, you must provide:
- Full legal name
- Active email address
- Payment information
Your ticket is issued in your legal name exactly as entered. This name must match the government-issued photo ID you present at check-in. Even minor spelling differences can prevent entry.
Step 5: Complete Payment
All tickets are purchased online with a debit or credit card. As of the current 2026 release:
- Expo Pass: $160 plus processing fee
- Masterclass Pass: $75 plus processing fee
- Two-Day Pass: $199 plus processing fee
The event operates on a fully cashless system.
Step 6: Receive and Save Your Digital Pass
After successful payment, you will receive a confirmation email containing your digital ticket. This pass must be presented at the venue for entry. It can be shown on a mobile device or printed.
Entry Requirements and Event Policies
Age Restriction
All attendees must be 18 years or older on the day of the event. No exceptions are made for minors.
Non-Transferable Tickets
Ulta Beauty World tickets:
- Cannot be transferred to another person
- Cannot be resold
- Cannot be refunded
Only the original registrant whose name appears on the ticket may enter.
One Ticket Per Email Address
Each registration must be tied to a unique email address. Duplicate registrations using the same email are not permitted.
Photo ID Verification
At check-in, you must present valid government-issued photo identification. The name on your ID must exactly match the name on your ticket.
Security and Bag Policies
All attendees are subject to standard venue security screening. Bag size limits and prohibited items are enforced by the convention center.
What Is Included With Registration
Depending on your ticket type, your registration may include:
- Entry to the main expo floor
- Access to masterclass sessions (if selected)
- Participation in live demonstrations
- Opportunities to interact with brand educators
- Product sampling and on-site giveaways
- A curated swag bag for qualifying ticket levels
- Access to limited-edition product releases
Swag bag availability and content may vary by ticket category and on-site inventory.
Preparing for Event Day
Before You Arrive
- Save your digital ticket to your phone wallet or print a copy.
- Confirm your ID matches your registration name exactly.
- Review event hours and arrival windows.
- Plan transportation and parking in advance.
At Check-In
- Present your digital ticket and photo ID.
- Receive your event wristband or badge.
- Follow staff instructions for entry and security screening.
Frequently Asked Registration Questions
Can Ulta Rewards Points Be Used?
Ulta Rewards points cannot be applied toward Ulta Beauty World ticket purchases.
Are Tickets Available at the Door?
No. All attendees must register online in advance. On-site ticket sales are not offered.
Can I Change My Name After Registering?
Name changes are not guaranteed once a ticket is issued. It is critical to enter your legal name correctly during checkout.
Are Group or Family Tickets Available?
No. Each attendee must purchase an individual ticket using a unique email address.
Will There Be Virtual Access?
The 2026 event is structured as an in-person experience. Registration is required for physical attendance only.
Why Early Registration Matters
Ulta Beauty World operates with strict capacity limits. Once tickets sell out, no additional passes are guaranteed. High demand is typical due to:
- Limited entry volume
- Exclusive brand participation
- High-value swag offerings
- Educational session availability
Registering early ensures access to preferred ticket types and avoids last-minute sellouts.
Final Thoughts
Understanding how to register for Ulta Beauty World allows you to secure verified entry, avoid common mistakes, and prepare properly for one of the most anticipated consumer beauty events in the United States. With fixed dates, limited capacity, and strict identification requirements, accurate registration is the key to attending.
Let us know your plans in the comments and stay connected for the latest updates as Ulta Beauty World 2026 approaches.