Whether you’re winding down after a long day or carving out time for holiday-movie comfort, the Hallmark schedule tonight has a crisp, family-friendly trio of films lined up for the U.S. Eastern evening. Here’s everything you need to know to settle in and enjoy.
What’s on and when (Eastern Time)
Here’s the confirmed schedule for this evening on Hallmark (Eastern Time):
- 6:00 p.m. ET – Jingle Bell Run (2024)
- A spirited holiday adventure where book-lover Avery teams with retired hockey pro Wes to take on a themed “holiday race” across America.
- 8:00 p.m. ET – Holiday Touchdown: A Bills Love Story (2025)
- Set in Buffalo, longtime friends-turned-romantic-interests Morgan and Gabe, both super-fans of the football team, explore the holiday season and unexpected love.
- 10:01 p.m. ET – Holiday Touchdown: A Chiefs Love Story (2024)
- In Kansas City, Alana is determined to win the “Fan of the Year” award as a Christmas surprise for her family and along the way finds more than she expected.
Why this lineup matters
This evening’s programming reflects how Hallmark is firmly in full holiday mode. The early slot at 6 p.m. offers a lighthearted romantic-comedy vibe with Jingle Bell Run. The 8 p.m. slot – prime time – brings the new-ish Bills film, appealing to sports fans and romance seekers alike. And then the late-night showing adds a variation on the “holiday + sports fan” theme with the Chiefs-centred story.
For viewers across time zones:
- Central Time = 5:00 p.m., 7:00 p.m., 9:01 p.m.
- Mountain Time = 4:00 p.m., 6:00 p.m., 8:01 p.m.
- Pacific Time = 3:00 p.m., 5:00 p.m., 7:01 p.m.
As always, check your local listings to confirm feed timing or any slight regional shifts.
Deep dive into each film
Jingle Bell Run – An energetic start to the evening, this film uses the “holiday race” motif to combine competition, romance, and festive cheer. The pairing of a bookish protagonist and a former athlete sets up a classic opposites-attract scenario.
Holiday Touchdown: A Bills Love Story – Positioned at peak viewing time, this film mixes sports-fan culture with holiday romance. The setting (Buffalo), the fan dynamic, and the Christmas framework give it broad appeal.
Holiday Touchdown: A Chiefs Love Story – A later slot gives viewers another variation on the sports-fan-holiday premise. The shift in setting and team (Kansas City) keeps the concept fresh while staying within the network’s proven formula.
What to expect from the evening’s rhythm
From first film to last, the evening is structured to ramp up:
- Early starts with a gentle warm-up (6 p.m.).
- Prime-time feature (8 p.m.) aimed at the broadest audience.
- Late slot (10:01 p.m.) offering the same theme but a slightly different twist for viewers staying up a bit later.
This strategy reflects how the network keeps viewers engaged and smoothly transitions from daytime into prime and then into later hours.
Viewing tips & viewer advice
- Set your reminder for 8 p.m. ET if you want to catch the heart of the night.
- If you’re tuning from another time zone, calculate accordingly.
- Use your cable/satellite guide or your streaming provider’s listings to confirm the time and feed.
- For viewers with streaming access or DVR capability, this schedule gives you three strong chances to enjoy a cozy evening.
- Grab a warm drink, maybe some light snacks—this is a night designed for relaxed holiday viewing.
Why this programming style works for Hallmark
The network has long built its identity around family-friendly, feel-good programming, especially during the holiday season. By stacking films that combine romance and sports-fan enthusiasm in a Christmas setting, the evening has broad reach: romance watchers, sports fans, families, anyone in the mood for seasonal storytelling. The structure also supports viewer retention: once you start at 6, the 8 slot invites you to stay on, and the 10:01 slot rewards late-evening watchers.
What to look forward to beyond tonight
While this one evening is neatly packaged, the broader strategy is already in full gear: the network is running original premieres, themed nights, and has a pipeline of new holiday films scheduled in the coming weeks. Fans of this style of movie have plenty ahead: love, warmth, holiday spirit, and familiar formulaic comfort, all wrapped in the Hallmark brand of optimism.
Evening checklist
- Confirm your feed (Eastern or your local zone)
- Set reminder for 8 p.m. slot
- Make space on your couch (or streaming queue)
- Tune-in, relax, and enjoy the festive vibe
With the lineup locked in for tonight, you’re set for an evening of good-hearted, holiday-themed entertainment.
Let us know in the comments which film you watched and what you thought of it – stay tuned for more updates and Happy Viewing!