GMA Deals and Steals has become a staple for American shoppers looking for trustworthy discounts, unique products, and stories that inspire. As the 2025 holiday season reaches full swing, the Good Morning America segment continues to spotlight small businesses, exclusive offers, and meaningful gift ideas for families across the country.
Every Thursday morning, viewers tune in to ABC to see Tory Johnson unveil new deals that blend affordability, authenticity, and quality. This week’s edition, timed perfectly for Black Friday, is drawing even more attention than usual as Americans look for reliable ways to stretch their budgets while shopping for loved ones.
The Secret to the Segment’s Success
The enduring appeal of GMA Deals and Steals lies in its simplicity. Each week, the segment introduces handpicked items from brands that align with American values of innovation, craftsmanship, and heart. Tory Johnson, who created the concept more than a decade ago, has turned it into one of the most recognizable features on morning television.
Viewers trust the show because every deal is vetted. Each business featured is thoroughly reviewed before it appears on the air, ensuring products are genuine, high-quality, and deliver on their promises. It’s not just about getting discounts — it’s about buying from companies that care about their customers and communities.
What’s Featured This Week on GMA Deals and Steals
The November 28, 2025 edition of GMA Deals and Steals features some of the most exciting holiday offers of the year. As shoppers across the U.S. hunt for last-minute gifts and festive treats, this week’s lineup delivers comfort, creativity, and savings that make shopping both fun and meaningful.
This Week’s Highlights
- Warmies Microwavable Plush – A fan favorite every winter, these soft, scented plush toys double as soothing heat packs. They’re available at a 50% discount and make thoughtful gifts for both kids and adults.
- Ettika Jewelry – The Los Angeles–based jewelry brand brings elegance and simplicity together with delicate gold and silver designs, discounted up to 70%.
- Pure Daily Care – Known for professional-grade beauty and skincare devices, this brand offers steamers, diffusers, and massagers for up to 60% off.
- Vahdam Teas – Freshly sourced teas straight from Indian gardens, available at 50% off and perfect for cozy winter evenings.
- GuruNanda Essential Oils – Premium essential oil blends and diffusers that promote relaxation and wellness, discounted up to 65%.
These deals are available exclusively through ABC’s verified GMA shopping platform, which hosts each offer for a limited time—usually 24 to 48 hours. Once products sell out, they rarely return until the next major shopping cycle.
The Impact on Small Businesses
One of the most powerful aspects of GMA Deals and Steals is its ability to change lives. For small and mid-sized businesses, being featured on Good Morning America can lead to an overnight surge in sales and visibility.
Many of these businesses are family-run or women-owned operations that pour their hearts into what they create. The segment gives them a rare national spotlight, allowing them to reach millions of potential customers who might never have discovered them otherwise.
Tory Johnson has often highlighted that behind every deal is a real story — a founder who took a risk, a product born out of personal need, or a business built from the ground up. That human connection is what separates GMA Deals and Steals from standard shopping promotions.
In 2025, supporting local and independent creators feels more important than ever, and this segment embodies that spirit perfectly.
How to Make the Most of the Weekly Deals
Shopping through GMA Deals and Steals is easy, but timing and preparation make all the difference. To get the best experience, viewers can follow these steps:
- Watch the Thursday broadcast live or check the Good Morning America website shortly afterward.
- Act quickly — top-selling products often sell out within hours of airing.
- Use the verified ABC link to shop safely and avoid fraudulent duplicates.
- Check details for shipping and returns, since each brand handles fulfillment independently.
- Bookmark the official GMA Deals page to stay informed about upcoming offers.
Each product listing clearly displays the discount, the original price, and how long the offer lasts. This transparency has helped GMA Deals and Steals maintain credibility with both shoppers and sellers.
Why GMA Deals and Steals Stands Out in 2025
The retail environment in 2025 is busier than ever. With countless online stores and social-media ads competing for attention, many shoppers find it hard to know which deals to trust. GMA Deals and Steals cuts through that noise by offering carefully curated, verified options that deliver both savings and peace of mind.
In a year when inflation has continued to challenge household budgets, the segment’s focus on value and authenticity resonates strongly. It provides real, verified savings without sacrificing quality or reliability. Viewers know that when Tory Johnson features a product, it’s worth their time and money.
The show also stands out for its personal touch. Tory’s genuine enthusiasm and relatable storytelling make viewers feel like they’re shopping with a friend. It’s this connection — equal parts information and warmth — that keeps the audience coming back week after week.
A Digital Powerhouse
The reach of GMA Deals and Steals extends well beyond television. The segment’s online presence has exploded in recent years, thanks to its strong integration with digital platforms.
Clips from the show often trend across Instagram, Facebook, and X (formerly Twitter), where fans share their favorite finds and alert others when items sell out. The official GMA website updates each Thursday with new listings, allowing viewers who missed the broadcast to shop easily from home.
Tory Johnson also interacts with followers directly on social media, giving behind-the-scenes insights and updates on upcoming deals. Her engagement has turned a weekly TV segment into a nationwide digital shopping movement.
This online accessibility ensures that anyone, whether watching live or catching up later, can enjoy the excitement of the deals no matter where they are in the country.
Holiday Joy and Meaningful Gifts
The 2025 holiday lineup for GMA Deals and Steals isn’t just about discounts — it’s about celebrating the joy of giving. Each product is chosen to bring a mix of comfort, creativity, and usefulness.
From self-care bundles to home gadgets, the items reflect what American consumers are prioritizing this season: wellness, practicality, and connection. The show’s “GMA Gives Back” initiative also highlights charitable organizations and community-driven brands, reminding viewers that every purchase can make a positive impact.
As families across the U.S. gather for the holidays, this message of generosity and gratitude fits perfectly with the season’s spirit.
How GMA Keeps It Authentic
A big part of the charm behind GMA Deals and Steals is its authenticity. Unlike influencer promotions or paid ad campaigns, this segment relies on careful selection and genuine recommendations. ABC’s production team works closely with each business to ensure products meet their standards before going on air.
Every detail — from packaging to pricing — is verified. This meticulous process helps the show maintain trust with viewers who expect both savings and quality.
That authenticity has turned the segment into more than just a shopping feature. It’s a trusted bridge between American consumers and the businesses that serve them.
What’s Next for GMA Deals and Steals
As December 2025 approaches, Good Morning America is preparing an even bigger round of deals to close out the year. Upcoming editions will spotlight cozy winter essentials, last-minute holiday gifts, and new wellness products for the New Year.
The final broadcasts of the year will also feature updates on small businesses that found success through the segment, offering a look at how the show has helped entrepreneurs grow nationwide.
Tory Johnson and the GMA team continue to emphasize creativity, quality, and community — values that define the segment’s ongoing success.
With new deals launching each week and an ever-growing audience, GMA Deals and Steals shows no signs of slowing down. Whether you’re hunting for thoughtful presents or treating yourself, the segment offers something for everyone — always with a story worth sharing.
GMA Deals and Steals continues to prove that saving money doesn’t mean compromising on quality — and that the best gifts often come with a story behind them. Share your favorite deal or small business from this week’s show