The Cabela’s Black Friday ad for 2025 has officially gone live, and outdoor shoppers across the United States are lining up — both online and in stores — to grab the best deals of the holiday season. The ad reveals deep discounts on hunting, fishing, camping, and apparel items, giving outdoor enthusiasts a chance to stock up on premium gear at some of the lowest prices of the year.
Cabela’s Black Friday 2025 Sale Schedule
Cabela’s began rolling out its Black Friday deals early this year to meet high customer demand. Online offers started Wednesday, November 27, while in-store deals began on Friday, November 28, when stores opened at 5 a.m. local time. The sale runs through Cyber Monday, December 1, with new discounts appearing each day both online and in-store.
Customers shopping through Cabela’s website or mobile app also received early access to select doorbusters starting Monday, November 25. With fast checkout, free store pickup, and extended hours, Cabela’s is making this year’s shopping experience smoother than ever for both seasoned outdoorsmen and holiday gift buyers.
Top Doorbusters and Major Discounts
The 2025 Cabela’s Black Friday ad features a wide range of verified deals across every department. Outdoor and adventure lovers can find massive savings on guns, optics, apparel, and fishing gear — all from trusted, high-quality brands.
Some of the biggest confirmed deals include:
- 🔫 Up to 50% off rifles, shotguns, and scopes from Savage Arms, Ruger, and Vortex.
- 🧥 Hunting and outdoor apparel up to 60% off, including RedHead, Columbia, and Under Armour.
- 🥾 Boots and cold-weather footwear 50% off from Cabela’s, Danner, and Irish Setter.
- 🎣 Fishing rods, reels, and combos up to 55% off from Shimano, Abu Garcia, and Johnny Morris.
- 🏕 Camping gear and outdoor furniture 40–45% off, including tents, lanterns, and portable stoves.
- 🎁 Holiday décor, ornaments, and gift sets 50% off, both online and in stores.
- 🔦 Knives, multitools, and flashlights 40% off from Leatherman and Streamlight.
Doorbusters are available while supplies last, and new items are added throughout the weekend to keep the event fresh.
Online and In-Store Shopping Experience
Cabela’s has invested heavily in improving its digital shopping experience this year. The official website and mobile app now feature real-time inventory updates, letting customers see exactly which products are available at their nearest store.
Customers who prefer to shop online can enjoy:
- Free same-day pickup on thousands of eligible items.
- Free shipping on orders over $50.
- Easy mobile checkout through the Cabela’s app.
- Interactive digital ad browsing, where shoppers can click directly on products featured in the ad to purchase instantly.
For those visiting stores, employees are stationed at entrance displays to help locate high-demand items and manage traffic flow, ensuring a fast and organized shopping experience.
Hunting and Firearms Offers
Cabela’s 2025 ad has a strong focus on hunting gear and firearms, maintaining the brand’s reputation as a top retailer for outdoor sportsmen.
Verified highlights include:
- 🎯 Hunting rifles and shotguns up to 45% off.
- 💡 Optics, scopes, and binoculars 50% off from top-tier brands like Leupold and Vortex.
- 🦌 Game cameras and hunting blinds up to 40% off.
- 🔒 Gun safes and firearm cabinets 35% off both online and in stores.
- 🎯 Ammunition discounts of 20–30% on select calibers and bulk boxes.
All firearm sales are handled in compliance with federal and state regulations and are available for purchase in-store only. Accessories and ammunition, however, are widely available online for shipping or pickup.
Fishing, Boating, and Marine Gear
Fishing remains one of Cabela’s core categories, and the 2025 Black Friday event brings back major savings for anglers of all experience levels.
Featured deals include:
- 🎣 Fishing rods and reels up to 55% off from Penn, Daiwa, and Abu Garcia.
- 🧥 Fishing waders, boots, and outerwear 40–50% off.
- 🪱 Tackle boxes, lures, and bait kits 35% off.
- 🚤 Kayaks, canoes, and small boats up to 25% off at select store locations.
Cabela’s CLUB members also receive extra reward points on fishing gear during the event, adding even more value for loyal customers.
Apparel and Footwear Savings
Cabela’s apparel lineup in 2025 showcases durable, comfortable options designed for both outdoor adventures and everyday wear. With colder weather arriving across much of the country, this year’s sale puts a big emphasis on insulated, waterproof, and windproof gear.
Key apparel deals include:
- 🧥 Insulated jackets, fleece, and parkas up to 60% off.
- 🧢 Flannel shirts, sweatshirts, and hoodies starting at $14.99.
- 🧤 Thermal base layers and gloves 40% off.
- 👖 Hunting and tactical pants 50% off.
- 🥾 Men’s and women’s boots starting at $39.99.
Apparel and footwear deals are available in multiple sizes and styles, including extended and big-and-tall options. Many items are also featured in bundle promotions, allowing customers to buy more and save more during the event.
Camping, Tools, and Outdoor Living
Cabela’s has also highlighted its growing range of camping and outdoor living products in this year’s ad. From portable fire pits to tents and outdoor seating, the sale gives adventurers a chance to gear up for future trips at unbeatable prices.
Top deals include:
- 🏕 Camping tents and sleeping bags 40% off.
- 🔦 Lanterns, stoves, and heaters up to 45% off.
- 🪑 Outdoor chairs, coolers, and cookware 35–40% off.
- ⛺ Cabela’s brand camping sets up to 50% off.
The focus this year is on durable, easy-to-pack gear built for versatility — ideal for both serious campers and families planning outdoor getaways.
Gifts, Décor, and Stocking Stuffers
The Cabela’s Black Friday ad 2025 also features a large gift section perfect for holiday shopping.
Customers can find:
- 🎁 Home décor and holiday ornaments 50% off.
- 🕯 Themed candles, blankets, and drinkware 40% off.
- 🧸 Outdoor-themed toys and games for kids 30% off.
- 🎯 Gifts under $25 and under $50 featured in stores and online.
Many of these items are available with Cabela’s signature rustic and outdoor-inspired style, making them popular for family gifting or cabin décor.
Cabela’s CLUB Rewards and Exclusive Perks
Members of the Cabela’s CLUB loyalty program get exclusive advantages during the Black Friday weekend. This includes 5X reward points on qualifying purchases and access to members-only flash deals both in-store and online.
CLUB points can be redeemed for discounts on future purchases at Cabela’s and Bass Pro Shops nationwide. Members can also enjoy early access to online doorbusters and receive targeted offers through email and mobile notifications.
Holiday Return Policy and Customer Support
Cabela’s extended its holiday return policy for 2025, ensuring shoppers can buy gifts without worry. Any items purchased between October 15 and December 24, 2025, can be returned or exchanged through January 31, 2026, with proof of purchase.
Gift receipts are available for all in-store purchases, and customer support hours have been extended through Cyber Monday to help with order tracking, returns, and general assistance.
Digital Shopping and App Features
Cabela’s digital platform continues to improve each year. The 2025 online experience is smoother than ever, featuring personalized recommendations, real-time deal alerts, and faster checkout.
The Cabela’s app offers:
- 🔔 Push notifications for live deal drops.
- 📦 Quick order tracking for shipped or pickup items.
- 🎯 Easy access to reward points and CLUB card savings.
With online traffic increasing each year, the retailer has optimized its servers to handle heavy Black Friday demand, ensuring a seamless browsing and purchasing experience for U.S. shoppers.
How 2025 Compares to Previous Years
Compared with 2024, the 2025 Cabela’s Black Friday ad features broader discounts and more inventory in key categories like apparel, footwear, and hunting accessories. Customer feedback highlights improvements in store organization, checkout speed, and customer service.
Shoppers have praised this year’s focus on practical, durable items — especially as more Americans embrace outdoor hobbies like camping, hiking, and fishing. The retailer’s effort to balance affordability and quality continues to strengthen its loyal following nationwide.
Tips for Getting the Best Deals
For shoppers looking to maximize their savings this year:
- 🕛 Shop early online. Doorbusters often sell out within hours.
- 💳 Join the Cabela’s CLUB. Members get exclusive discounts and extra points.
- 📱 Use the app. Real-time alerts can help secure limited-time offers.
- 🚗 Opt for same-day pickup. It saves on shipping and guarantees availability.
- 📅 Check daily updates. New deals are added throughout the weekend.
Following these steps helps ensure you don’t miss out on high-demand items during the biggest shopping event of the year.
Final Thoughts
The Cabela’s Black Friday ad for 2025 proves that the retailer continues to lead the outdoor retail space with unbeatable savings and reliable quality. From top-notch hunting gear and durable apparel to holiday décor and thoughtful gifts, Cabela’s delivers exceptional value for outdoor lovers across the U.S.
Which deal caught your eye this Black Friday? Share your best Cabela’s finds and shopping tips in the comments below!