Black Friday Cyber Monday deals in 2025 brought record-breaking discounts, massive online traffic, and unprecedented sales across major U.S. retailers. This year’s event marked one of the most competitive holiday shopping weekends ever, with deep price cuts across technology, fashion, home goods, and gaming.
As confirmed by retail analysts, online sales surpassed $17.8 billion over the four-day shopping period, breaking last year’s numbers and signaling strong consumer demand heading into the holiday season.
Historic Spending During Black Friday Cyber Monday 2025
Data from the National Retail Federation shows that American shoppers spent significantly more online in 2025 compared to previous years. With inflation cooling and retailers offering bigger incentives, consumers took advantage of early and extended deals.
This year’s Black Friday Cyber Monday deals started as early as November 18, 2025, and continued through December 2, as major platforms like Amazon and Walmart extended their promotional windows.
Top categories that dominated spending included:
- Electronics: Laptops, gaming consoles, smart home devices, and TVs.
- Home and Kitchen: Appliances, cookware, and furniture.
- Fashion: Winter apparel, athletic shoes, and designer handbags.
- Toys and Games: LEGO sets, Barbie Dreamhouses, and gaming accessories.
- Beauty and Skincare: Premium fragrances and holiday gift sets.
Amazon’s Black Friday Cyber Monday Deals
Amazon led the 2025 shopping season with some of the steepest discounts of the year. Its official Cyber Week event ran from November 22–December 1, offering millions of deals for Prime and non-Prime customers.
Highlights included:
- Apple iPad (10th Gen): $349 (was $449)
- Samsung 65” 4K Smart TV: $597 (was $997)
- Echo Show 8 (3rd Gen): $84.99 (was $149.99)
- Beats Studio Pro Wireless Headphones: $169.99 (was $349.99)
- Instant Pot Duo 7-in-1: $69 (was $129)
Amazon also featured exclusive offers for Prime Members, such as early access to limited-quantity items and fast same-day delivery on select orders.
The retailer’s internal data showed a sharp increase in voice-based shopping through Alexa, as users took advantage of new “Shop with Alexa” features introduced earlier this year.
Walmart’s Holiday Savings Surge
Walmart’s Black Friday Cyber Monday deals spanned both online and in-store, with savings in nearly every department. The retail giant offered a new “Walmart+ Early Access” feature, allowing members to shop four hours before deals went public.
Top-performing products in 2025 included:
- PlayStation 5 Console Bundle: $449 (includes two games)
- Apple Watch SE (2nd Gen): $189 (was $249)
- Dyson V15 Detect Cordless Vacuum: $499 (was $749)
- Samsung Galaxy S24 (Unlocked): $649 (was $899)
- Ninja Dual Air Fryer: $119 (was $169)
Walmart reported that electronics, small kitchen appliances, and home décor were the most popular categories. The retailer’s curbside pickup and two-day delivery options also helped drive record traffic through its mobile app.
Target’s Seasonal Steals
Target rolled out its Holiday Price Match Guarantee, ensuring shoppers could receive refunds if an item’s price dropped after purchase before December 24.
The chain’s top Black Friday Cyber Monday deals for 2025 included:
- LG 55” OLED Smart TV: $896 (was $1,296)
- Keurig K-Supreme Coffee Maker: $99 (was $179)
- Apple AirPods Pro (2nd Gen): $189 (was $249)
- LEGO Star Wars Millennium Falcon Set: $129 (was $169)
- KitchenAid Stand Mixer: $279 (was $449)
Target’s “Deal Days” event also featured exclusive bundles for REDcard holders, offering 5% additional savings and extended returns.
Best Buy and Tech-Focused Discounts
Technology fans had plenty to celebrate this year. Best Buy featured its annual “Cyber Week Tech Event,” which ran from November 24 through December 1.
Top deals included:
- MacBook Air M3: $949 (was $1,199)
- LG 77” OLED Evo Smart TV: $2,299 (was $3,499)
- Nintendo Switch OLED Bundle: $329 (includes Mario Kart 8 Deluxe)
- Ring Video Doorbell 4: $119 (was $179)
- Bose QuietComfort Ultra Headphones: $279 (was $429)
Best Buy also introduced next-day store pickup on all online orders, helping tech enthusiasts get gifts faster during the busy shopping weekend.
Apple Store and Brand-Specific Promotions
Apple took a unique approach in 2025, offering gift cards with select purchases instead of direct discounts. Customers received up to $200 in Apple Gift Cards with eligible product buys.
Examples include:
- MacBook Pro (M3 Pro): $100 Apple Gift Card
- iPhone 15 Pro: $75 Apple Gift Card
- Apple Watch Ultra 2: $50 Apple Gift Card
- AirPods (3rd Gen): $25 Apple Gift Card
This incentive helped Apple maintain premium pricing while rewarding loyal customers during the holiday rush.
Online Shopping Trends for 2025
Several key trends defined this year’s Black Friday Cyber Monday deals in the U.S.:
- Mobile Dominance: More than 68% of all online sales came from mobile devices, marking an all-time high.
- Buy Now, Pay Later (BNPL): Flexible payment options through Affirm, Klarna, and PayPal Pay Later grew by 35% year-over-year.
- Early Shopping: Retailers launched deals nearly two weeks before Thanksgiving, reducing website congestion and shipping delays.
- Eco-Friendly Purchases: Consumers favored sustainable brands, with notable growth in recycled and renewable product sales.
- AI-Driven Recommendations: Retailers used artificial intelligence to personalize discounts and email campaigns, increasing conversion rates.
These trends highlight how technology continues to shape the U.S. retail experience and streamline online shopping.
Top Tips for Shoppers Next Year
While Black Friday Cyber Monday deals for 2025 have officially wrapped up, shoppers can still take lessons for next year:
- Sign up early for store memberships like Amazon Prime, Walmart+, and Target Circle for early access.
- Compare prices using deal-tracking tools and browser extensions before checkout.
- Use cashback platforms such as Rakuten or Honey to maximize savings.
- Set alerts for restocks on high-demand items like gaming consoles and iPhones.
- Check return policies to ensure flexibility during the post-holiday period.
With many retailers already planning earlier deals for 2026, being proactive is key to securing the biggest discounts.
Record-Breaking 2025 Holiday Season
By the end of Cyber Monday, analysts confirmed that U.S. online spending hit an all-time record. Consumers were motivated by free shipping, sitewide discounts, and limited-time flash sales that encouraged fast purchasing.
Retailers are expected to carry over many of these strategies into 2026, emphasizing digital-first sales events that merge Black Friday and Cyber Monday into one continuous shopping week.
The 2025 Black Friday Cyber Monday deals have officially set the tone for the holiday season — proving that shoppers still love a good bargain, and retailers are more ready than ever to deliver.