As National Ice Cream Day nears, Baskin-Robbins is adding an extra scoop of excitement with its latest collaboration with renowned designer Susan Alexandra. This partnership merges the world of ice cream with the charm of jewelry, resulting in a delightful accessory that ice cream lovers and fashion enthusiasts alike will cherish.
A Sweet Collaboration
The Baskin-Robbins x Susan Alexandra charm necklace is the star of this collaboration. The collection includes three intricately designed charms, each capturing the essence of Baskin-Robbins’ beloved treats:
- A whimsical scoop of Cotton Candy ice cream atop a cinnamon waffle cone.
- The signature Cappuccino Blast®, featuring creamy coffee goodness and a hint of cinnamon.
- A tiny pink spoon, symbolizing the variety of flavors that Baskin-Robbins offers.
Jerid Grandinetti, Vice President of Marketing & Culinary at Baskin-Robbins, expressed excitement about the partnership, stating, “We are thrilled to collaborate with Susan Alexandra to bring this charming collection to life.”
Unique Jewelry for Ice Cream Enthusiasts
Susan Alexandra is known for her playful and unique designs, and her touch is evident in each charm. The pieces are more than just jewelry; they are miniature works of art that reflect a love for sweet treats and fashion. Susan Korn, the designer behind Susan Alexandra, shared her enthusiasm: “Ice cream has always been a favorite of mine, and I’m thrilled to partner with Baskin-Robbins to create this sweet collection. Charm jewelry allows us to showcase our passions, and I hope these playful charms bring joy to everyone who wears them.”
Limited Edition Delight
Available at Susan Alexandra’s website and her New York City store, located at 33 Orchard Street, these necklaces are in limited supply. Each purchase comes with a Baskin-Robbins gift card, perfect for indulging in a scoop of your favorite flavor.
Ice cream aficionados are encouraged to act quickly to secure their piece of this limited-edition wearable art. The charm necklace offers a unique way to celebrate National Ice Cream Day and the resurgence of charm jewelry, known for its nostalgic and customizable appeal.
Celebrate National Ice Cream Day
In addition to the charm necklace, Baskin-Robbins is offering more ways to celebrate National Ice Cream Day. From July 21st to 27th, customers can use the code SEIZETHEYAY on the Baskin-Robbins app to receive $5 off any order of $20 or more. This special promotion is just one of the ways Baskin-Robbins is sharing the joy of ice cream with its fans.
Conclusion
This collaboration between Baskin-Robbins and Susan Alexandra perfectly captures the spirit of National Ice Cream Day, blending the joy of ice cream with the creativity of charm jewelry. Don’t miss out on this charming collection that combines fashion and frozen treats in a delightful way. Secure your charm necklace and celebrate the sweetness of Baskin-Robbins wherever you go!
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