The phrase “Al Roker blood pressure remedy” has taken on a new and troubling meaning in 2025, as the beloved TODAY show host finds himself at the center of a high-profile deepfake scam. A fabricated video, widely shared on social media and online platforms, falsely shows Al Roker promoting a remedy or device for hypertension—a condition he has never suffered from or endorsed. The incident highlights a growing wave of AI-driven fraud targeting public figures and unsuspecting consumers alike.
The scam began circulating in late March 2025, when friends and fans started contacting Roker about a video that appeared to feature him discussing his personal struggle with high blood pressure and heart attacks. In the deepfake, Roker’s likeness and voice are used to promote a supposed blood pressure cure, complete with claims that he had suffered multiple heart attacks. The video was so convincing that even some of Roker’s celebrity friends reached out to him after their own family members fell for the ruse.
Roker was quick to set the record straight. “I have never had hypertension. I have never had a heart attack,” he emphasized on TODAY and across his social media channels. He urged fans to be vigilant and skeptical of any product or remedy associated with his name, especially those promising quick fixes for serious health conditions.
The Rise of Deepfake Scams: How Al Roker Became a Target
Deepfake technology has made it frighteningly easy for scammers to create realistic videos using the images and voices of trusted celebrities. In the case of the Al Roker blood pressure remedy, the video was designed to look and sound authentic, mimicking Roker’s mannerisms and speech patterns. The goal? To exploit the trust people have in familiar faces and trick them into buying fake products or sharing sensitive information.
Meta, the parent company of Facebook, removed the fraudulent page after being alerted by TODAY, but not before the video had already reached thousands of viewers. The creator of the deepfake remains unknown, underscoring the challenges of policing such content online. Roker’s experience is not isolated—other celebrities, including Taylor Swift and Tom Hanks, have also been targeted by similar scams in recent months.
The impact is real. According to recent reports, imposter scams topped the list of fraud complaints in 2024. The average American now encounters more than two deepfake videos daily, with younger audiences seeing even more. These scams are not limited to health products; they also target financial information, personal data, and even job opportunities.
How to Spot a Deepfake: Tips for Staying Safe
With deepfake scams on the rise, it’s more important than ever to know how to spot them. Here are some key warning signs:
- Odd Facial Expressions or Movements: Look for unnatural stiffness or facial features that don’t quite match up.
- Audio Issues: Listen for robotic or out-of-sync speech, or missing pauses in the audio.
- Inconsistent Lighting: Watch for lighting that seems off or poorly rendered.
- Too Good to Be True: Be skeptical of any celebrity endorsement for health remedies or products, especially if it seems out of character.
If you see a video or ad featuring a celebrity like Al Roker promoting a blood pressure remedy or any other product, always verify the information through trusted sources. Remember, if it sounds too good to be true, it probably is.
Key Point Summary: What You Need to Remember
- Al Roker has never had hypertension or a heart attack.
- Any video or ad featuring him promoting a blood pressure remedy is a scam.
- Deepfake technology is making these scams more convincing and widespread.
- Imposter scams are now the top fraud complaint in the U.S.
- Stay vigilant and always verify celebrity endorsements before taking action.
Protecting Yourself in the Age of Deepfakes
The Al Roker blood pressure remedy scam is a wake-up call for everyone who spends time online. As technology advances, so do the tactics of scammers. The best defense is a combination of skepticism, awareness, and education. Share these tips with friends and family to help them avoid falling victim to similar scams.
If you come across a suspicious video or ad, report it to the platform where you found it and warn others. Together, we can help slow the spread of these dangerous deepfakes and protect our communities from fraud.
Stay informed, stay safe, and always question what you see online. If you want to learn more about spotting deepfakes or protecting yourself from scams, check out the latest resources from trusted cybersecurity experts.