National Margarita Day 2026 deals are rolling out across the United States today, February 22, 2026, as restaurants, bars, and Mexican dining chains launch limited-time margarita discounts, specialty drinks, and loyalty-app offers.
The annual celebration falls on February 22 each year and remains one of the biggest beverage promotion days in the U.S. restaurant industry. Brands confirmed new margarita specials this week, with most offers available for one day only.
Here’s a clear, updated look at what consumers can expect today.
What National Margarita Day Means in 2026
National Margarita Day continues to drive strong participation from casual dining chains, Mexican restaurants, and local bars. The holiday focuses on discounted margaritas, new flavor launches, and drink-and-food bundles designed to increase traffic.
In 2026, restaurants leaned heavily into digital promotions and limited-time pricing rather than broad nationwide discounts.
Common promotion formats include:
- Discounted classic margaritas
- Buy-one-get-one drink offers
- Seasonal margarita releases
- Loyalty rewards and app pricing
- Margarita combo meal deals
Most deals apply to dine-in customers, though some brands extend rewards through apps.
Major Chain National Margarita Day 2026 Deals
Large restaurant chains again anchor the holiday with national messaging and in-store specials.
Chili’s
Chili’s remains closely associated with margarita promotions thanks to its monthly drink program. For National Margarita Day, many locations highlighted value margaritas and featured specialty drinks.
Typical offers today include:
- Discounted house margaritas
- Featured monthly margarita pricing
- Loyalty rewards tied to margarita purchases
Some locations showcase limited-time flavors or themed presentations.
Applebee’s
Applebee’s continues its long-running low-price cocktail strategy. The brand promoted margarita specials tied to its monthly drink lineup.
2026 activity includes:
- Value-priced margaritas
- Seasonal margarita flavors
- Rewards-member drink pricing through the mobile app
Participation varies by location but remains widespread.
On The Border Mexican Grill & Cantina
On The Border traditionally treats margaritas as a core focus of this holiday. The brand actively promotes margarita deals across digital channels each year.
Confirmed promotion patterns today include:
- House margarita discounts
- Premium margarita specials
- Margarita flights at select locations
- Extended happy hour in some markets
The holiday represents one of the brand’s biggest beverage sales events.
TGI Fridays
TGI Fridays continues to feature margaritas within its broader cocktail promotions.
Locations promoted:
- Happy hour margarita pricing
- Classic and flavored margarita specials
- Limited-time bar menu discounts
Because many locations operate as franchises, exact pricing varies.
Local Restaurant and Bar Participation
Independent restaurants play a major role in National Margarita Day.
Across U.S. markets, common deals include:
- $5 to $8 house margaritas
- Discount frozen margaritas
- Margarita pitchers at promotional pricing
- Taco-and-margarita bundles
Local restaurants often offer more aggressive discounts than national chains.
App-Only Margarita Deals Growing in 2026
Mobile loyalty programs are now central to National Margarita Day promotions.
Many restaurants release exclusive offers through apps rather than public advertising.
Popular digital offers include:
- Bonus rewards points
- Members-only margarita pricing
- Free appetizer with margarita purchase
- Single-day digital coupons
Restaurants continue using beverage holidays to drive app downloads and repeat visits.
Trending Margarita Flavors This Year
Flavor innovation remains a major theme for National Margarita Day 2026 deals.
Restaurants highlighted:
- Spicy mango margaritas
- Strawberry jalapeño margaritas
- Watermelon margaritas
- Coconut margaritas
- Low-calorie or “skinny” margaritas
Premium tequila upgrades and handcrafted margaritas remain strong upsell options.
Happy Hour and Event-Style Promotions
Because February 22, 2026 falls on a Sunday, many bars expanded weekend programming.
Observed promotion trends include:
- All-day margarita pricing
- Margarita tasting flights
- Themed bar events
- DJ nights or patio events in warmer regions
Weekend timing typically increases participation compared with weekday celebrations.
How Consumers Are Finding Deals Today
Digital discovery continues to dominate.
Consumers are finding National Margarita Day 2026 deals through:
- Restaurant mobile apps
- Instagram brand announcements
- TikTok promotional posts
- Push notifications
- In-store signage
Social media drives last-minute decision-making for beverage promotions.
Typical Pricing on National Margarita Day
Despite higher menu prices industry-wide, margarita promotions remain accessible.
| Margarita Type | Typical Price Range |
|---|---|
| House margarita | $3–$8 |
| Premium margarita | $6–$12 |
| Margarita flights | $10–$18 |
| Pitchers | $15–$30 |
The lowest prices often require loyalty membership or dine-in purchase.
Why Restaurants Prioritize Margarita Day
Beverage promotions deliver strong margins and increase food sales. National Margarita Day provides a predictable annual traffic boost.
Key business drivers include:
- High profit margins on cocktails
- Social media shareable drinks
- Loyalty program growth
- Cross-selling appetizers and entrees
Restaurants increasingly treat the holiday as a strategic marketing moment.
Key Consumer Trends in 2026
Several patterns define this year’s promotions:
- Shift toward premium tequila options
- Strong interest in spicy flavor profiles
- Continued growth of low-calorie cocktails
- Digital-first promotional strategy
- Experience-based offers like flights
These trends align with broader U.S. cocktail industry behavior.
Late-Day Flash Deals Still Likely
Restaurants frequently release additional offers later in the day.
Consumers may still see:
- Limited evening happy hour pricing
- App push notification discounts
- Bar-only specials
- Event-based pricing during peak hours
Checking restaurant apps in the evening can reveal new deals.
Bottom Line
National Margarita Day remains one of the biggest annual drink promotion events in the U.S. In 2026, restaurants confirmed active participation with discounted margaritas, specialty flavors, and app-driven rewards available today.
Consumers can expect strong participation from major chains, Mexican restaurants, and local bars, with digital offers shaping how deals are delivered.
Have you found a great margarita special today? Share your favorite National Margarita Day deal in the comments and check back for more updates.