How old is Mikayla Nogueira? At 27 years old, the American beauty influencer and social media creator continues to make waves across digital platforms, blending makeup expertise with relatable personality and entrepreneurship. Born on June 13, 1998, in Massachusetts, she has built one of the most engaged followings in the beauty community, turning everyday makeup tutorials into a global brand. Her journey from a college graduate to a mainstay in the beauty world reflects both her creative talent and relentless work ethic.
Want to learn more about her journey beyond her age, career breakthroughs, and personal evolution? Keep reading to dive deep into Mikayla’s world.
Don’t miss the next section on how her life changed after TikTok fame.
Early Life: From Massachusetts Roots to Makeup Passion
Mikayla Nogueira grew up in the small town of East Freetown, Massachusetts. Her early years were shaped by a close-knit family and a growing interest in creativity. According to public information, Nogueira’s makeup journey began long before she rose to online fame. She graduated from Apponequet Regional High School in 2016 and later pursued a Bachelor of Arts degree in communications at Bryant University, completing her degree in 2020.
Her path wasn’t always focused on beauty content — in fact, she initially started making videos during the COVID-19 pandemic to help her mother learn how to use TikTok, which led to her first viral moments. This blend of personal authenticity and creative passion laid the foundation for a breakout career.
From small-town beginnings to a massive digital platform, Mikayla has continued to evolve both personally and professionally.
Breakthrough on TikTok and Rise to Influence
Mikayla’s rise to fame began in earnest in March 2020 when she started posting makeup tutorials and beauty reviews on TikTok. What set her apart early was her skill at breaking down complex makeup techniques into digestible, engaging videos — a formula that quickly resonated with audiences.
Her content style is candid, relatable, and infused with personality. Users gravitated toward her honest reviews, transformational tutorials, and charismatic presence. In just a short time, she amassed millions of followers across TikTok and other platforms, becoming one of the most recognized names in online beauty.
Beyond TikTok, she has expanded her presence to Instagram, YouTube, and other social platforms, solidifying her reach and influence across generations of beauty enthusiasts.
Entrepreneurship and Brand Expansion
At 27, Mikayla isn’t just a content creator — she’s also an entrepreneur. In 2025, she launched her own skincare and beauty brand, Point of View Beauty (stylized as POV Beauty). The line was designed to support makeup prep with hybrid skincare products that bridge the gap between moisturizers and primers, reflecting her deep understanding of beauty needs from both a creator and consumer perspective.
The debut collection addressed a clear demand among her audience for products that work effectively without overwhelming complexity, and initial releases quickly attracted significant attention.
Her pivot into brand-building highlights her business acumen and shows how creators can leverage digital influence into tangible products that resonate with fans and consumers alike.
Personal Life: Marriage, Struggles, and Real Talk
At 27, Mikayla has also shared parts of her personal life with her audience. She is married to Cody Hawken, with their relationship often appearing in public conversations about her journey. In 2025, she discussed her husband’s ongoing battle with addiction and his decision to enter rehab, showing a willingness to address difficult topics with honesty and compassion.
Her openness about personal highs and lows has strengthened her connection with followers, illustrating that behind the vibrant makeup and online persona is a real person navigating life’s complexities.
Her candid conversations about relationships, mental health, and personal growth — particularly as someone in the spotlight — have added depth to her public image beyond beauty tutorials.
Addressing Online Challenges and Public Criticism
Despite her success, Nogueira’s rise hasn’t come without criticism and online pressure. She has publicly acknowledged the emotional impact of negative commentary, including discussions about body image and appearance, reflecting just how intense life can be as a social media figure.
These moments of vulnerability have shown her community that even influential creators face self-doubt and scrutiny, making her connection with followers feel more human and relatable.
This deeper dimension of her experience underscores the realities of digital fame, where every achievement can be accompanied by public judgment and pressure.
Looking Ahead: What’s Next for Mikayla Nogueira
Now established as a multi-platform creator and entrepreneur, the future for Mikayla Nogueira appears full of opportunity. Whether expanding her product line, collaborating with major beauty brands, or continuing to share her life with audiences around the world, she remains a defining voice in the beauty community.
At 27 years old, she’s already influenced how millions approach makeup, self-expression, and digital creativity. Her journey illustrates how passion, persistence, and a willingness to connect deeply with audiences can turn content creation into a powerful platform for impact and innovation.