As of January 21, 2026, excitement is building for the Sephora Convention 2026, one of the most anticipated global beauty events of the year. Scheduled to take place from August 14 to August 17, 2026, at the Las Vegas Convention Center, this massive convention is set to become the largest beauty gathering in the retailer’s history.
Featuring over 300 international beauty brands, top-tier influencers, celebrity founders, and beauty industry leaders, the Sephora Convention 2026 will combine retail innovation, immersive experiences, and education in one groundbreaking event. With an estimated 75,000 in-person attendees and nearly half a million digital participants worldwide, this four-day experience promises to redefine what a modern beauty convention looks like.
What to Expect from the Sephora Convention 2026
The Sephora Convention 2026 is a large-scale global event organized by Sephora, one of the world’s most recognized beauty retailers. It is designed to bring together professionals, consumers, and brands to explore the future of cosmetics, skincare, fragrance, and technology.
The event goes far beyond a typical trade show. It’s a celebration of beauty’s evolution — a space where creativity meets innovation. From hands-on product testing and live masterclasses to panel discussions and digital experiences, the convention offers something for everyone, whether you’re a seasoned industry professional or a casual beauty lover.
With its core focus on sustainability, inclusivity, and technology, this year’s edition is shaping up to be a defining moment for the beauty industry.
Event Dates and Location
The Sephora Convention 2026 will take place at the Las Vegas Convention Center, located just off the iconic Las Vegas Strip. This venue was chosen for its ability to accommodate the event’s large scale and to provide advanced infrastructure for high-tech installations, live demonstrations, and immersive experiences.
Event Overview:
- Dates: August 14–17, 2026
- Venue: Las Vegas Convention Center, Nevada
- Expected Attendance: 75,000+ in-person visitors, 400,000+ online participants
- Hours: 9 a.m. to 7 p.m. daily
Las Vegas, known for its luxury hospitality and world-class event venues, offers an ideal setting for an event of this magnitude. Attendees will be able to enjoy not only the convention itself but also the entertainment, dining, and cultural attractions the city is famous for.
Theme for 2026: “Beyond Beauty”
Every year, Sephora selects a theme that reflects emerging trends and the future direction of the industry. The Sephora Convention 2026 will center on “Beyond Beauty” — a concept that celebrates the expanding boundaries of what beauty means in today’s world.
This theme focuses on how technology, wellness, and sustainability are reshaping the industry. The event will explore how beauty extends beyond products — into identity, self-expression, and mental health.
Key Focus Areas for 2026
- Eco-conscious innovation: Sustainable packaging, refillable products, and zero-waste systems.
- Tech integration: AI-driven skincare analysis, AR-powered makeup try-ons, and personalized virtual shopping.
- Inclusive representation: Expanding product ranges to serve all skin tones, genders, and hair types.
- Beauty meets wellness: Highlighting the link between self-care, emotional well-being, and aesthetics.
By embracing these themes, Sephora aims to redefine the future of global beauty experiences.
Ticket Information and Pricing
Tickets for the Sephora Convention 2026 are available through Sephora’s official website and mobile app. Three ticket tiers have been released to ensure access for all types of attendees, from general visitors to professionals and VIP guests.
| Ticket Type | Price (USD) | Included Benefits |
|---|---|---|
| General Admission | $65 | Access to main exhibits, select workshops, and product demonstrations. |
| VIP Experience | $180 | Early entry, exclusive meet-and-greets, masterclasses, and premium gift bags. |
| Digital Access Pass | $30 | Online access to livestreams, virtual brand showcases, and digital Q&A sessions. |
As of January 2026, VIP tickets are nearly sold out, and General Admission tickets are moving quickly. The Digital Access Pass offers international participants the chance to experience the event virtually, making this the most globally inclusive Sephora convention to date.
The Convention Layout and Key Zones
The Las Vegas Convention Center will be divided into several themed zones, each focusing on a specific aspect of beauty and innovation. These zones will allow attendees to explore, interact, and engage with brands in new ways.
1. Innovation Pavilion
This futuristic section will highlight advancements in beauty technology, including AI skincare assessments, 3D-printed makeup prototypes, and smart mirrors that analyze complexion in real time.
2. Global Brands Hall
Over 300 global brands will participate, ranging from luxury powerhouses to indie innovators. Visitors can explore booths from Fenty Beauty, Rare Beauty, Charlotte Tilbury, Dior, Glow Recipe, and many more. Each brand will unveil new products, conduct live demos, and offer limited-edition items available exclusively at the event.
3. Creator Studio
A dedicated content creation hub for influencers, beauty journalists, and digital creators. Equipped with professional lighting and recording spaces, it will allow participants to film live tutorials, product reviews, and interviews throughout the convention.
4. The Wellness Zone
This tranquil area focuses on relaxation and self-care. It will feature yoga sessions, guided meditations, skincare treatments, and discussions on mindfulness in the beauty industry.
5. Main Stage Experience
The heart of the convention — a grand arena hosting celebrity panels, brand showcases, and live performances. Each day will include keynote speeches, entertainment, and masterclasses from beauty leaders.
Confirmed Brands and Exclusive Product Launches
The Sephora Convention 2026 will serve as the platform for dozens of major product debuts, collaborations, and innovations.
Confirmed Highlights Include:
- Fenty Beauty – Launching a new sustainable foundation line using recyclable materials.
- Rare Beauty – Introducing its first skincare expansion, focused on gentle, mental-health-inspired routines.
- Charlotte Tilbury – Revealing an AI-powered complexion-matching tool for personalized foundation selection.
- Dior Beauty – Hosting an immersive fragrance experience and launching a limited-edition perfume exclusive to the convention.
- Glow Recipe – Debuting its first biotech-based serum line designed to enhance natural skin renewal.
Indie and emerging brands will also be showcased in the Next Generation Beauty Zone, where smaller companies can connect with buyers and consumers on a global scale.
Celebrity Speakers and Guest Appearances
Sephora is known for attracting some of the biggest names in beauty and entertainment, and the Sephora Convention 2026 will be no exception.
Confirmed attendees include:
- Selena Gomez, founder of Rare Beauty, discussing mental health in beauty.
- Rihanna, founder of Fenty Beauty, unveiling new sustainability initiatives.
- Huda Kattan, beauty entrepreneur and CEO of Huda Beauty, leading a session on business innovation.
- Hailey Bieber, founder of Rhode Skin, presenting minimalist skincare routines.
- Patrick Ta, celebrity makeup artist, giving live demonstrations on high-glam looks.
The Main Stage will also feature fireside chats with Sephora executives, scientists, and brand founders sharing insights into the evolution of the beauty landscape.
The Digital Experience
For global participants who cannot attend in person, Sephora’s Digital Access Pass offers a comprehensive online experience designed to mirror the in-person event.
Features Include:
- High-definition livestreams of all Main Stage sessions.
- Interactive virtual booths hosted by global beauty brands.
- Live chat and Q&A sessions with celebrity founders and beauty experts.
- Augmented reality product try-ons available through the Sephora app.
- Exclusive discounts and early access to product launches through the online store.
This hybrid model expands accessibility and ensures that the Sephora Convention 2026 reaches audiences across every continent.
Sustainability at the Forefront
Environmental responsibility will be a key focus for Sephora in 2026. The company has announced that the Las Vegas event will be its most sustainable convention ever, implementing green practices across every aspect of its planning.
Sustainability Measures Include:
- 100% digital ticketing and schedules to eliminate paper waste.
- Recyclable and reusable materials for booth designs.
- Plastic-free product sampling zones.
- On-site recycling and composting programs.
- Carbon offset partnerships for travel and event energy consumption.
Sephora’s sustainability efforts will also be highlighted in a dedicated “Green Beauty Forum,” where industry leaders will discuss eco-conscious innovations shaping the next decade.
Accessibility and Inclusivity
The Sephora Convention 2026 is designed to be fully inclusive and accessible. The Las Vegas Convention Center offers ADA-compliant facilities, ensuring that all attendees can experience the event comfortably.
Accessibility Features Include:
- Wheelchair-accessible entrances and restrooms.
- Reserved seating for attendees with mobility needs.
- Live captioning and sign language interpretation for major sessions.
- Gender-neutral restrooms and inclusive product sampling stations.
Inclusivity also extends to Sephora’s programming — with panels focusing on cultural representation, diverse beauty standards, and equality in the beauty industry.
Economic and Industry Impact
The Sephora Convention 2026 is expected to bring a significant economic boost to Las Vegas, generating an estimated $60 million in tourism-related revenue. Local hotels, restaurants, and entertainment venues are preparing for an influx of international visitors.
For the beauty industry, the event will serve as a major networking opportunity. Brand leaders, retailers, influencers, and consumers will collaborate on shaping the future of global beauty, while emerging brands gain exposure to thousands of potential customers and investors.
Why the Sephora Convention 2026 Matters
The Sephora Convention 2026 is more than a trade show — it’s a cultural milestone. It reflects how the beauty industry continues to evolve into a force for innovation, diversity, and self-expression.
By merging technology with inclusivity and sustainability, Sephora is setting a new standard for experiential retail. The convention underscores the company’s mission to create a global community where everyone can find beauty that fits their identity and lifestyle.
With a mix of artistry, education, and entertainment, the 2026 convention will not only celebrate the world’s best brands but also highlight the creativity and individuality that drive the modern beauty movement.
The Sephora Convention 2026 is poised to be the defining beauty event of the year — a place where innovation, diversity, and inspiration converge. Whether attending in person in Las Vegas or tuning in online, participants can expect a transformative experience that celebrates the limitless future of beauty.