The Ulta Beauty World Ticket link is available exclusively through Ulta Beauty’s official website and mobile app. Fans can locate it under the dedicated “Ulta Beauty World 2026” tab.
As of January 21, 2026, the Ulta Beauty World Ticket link has become one of the most searched beauty-related terms in the United States. Beauty enthusiasts nationwide are eager to secure tickets for Ulta Beauty World 2026, an exclusive event designed to celebrate innovation, creativity, and diversity across makeup, skincare, fragrance, and haircare. Ulta Beauty, one of the country’s most beloved retail giants, has officially opened registration for this year’s global beauty experience, available only through verified online channels and the Ulta Beauty app.
What Is Ulta Beauty World 2026?
Ulta Beauty World 2026 is the company’s largest annual event, offering a dynamic blend of live shows, brand showcases, and interactive workshops. It brings together consumers, professionals, and digital creators for four days of immersive beauty experiences.
The event aims to highlight Ulta Beauty’s evolving identity — one rooted in inclusivity, sustainability, and technology. From brand launches and celebrity appearances to product testing stations, Ulta Beauty World serves as a hub where creativity meets commerce.
This year’s edition continues the brand’s hybrid format, allowing both in-person and virtual participation. The event is structured to ensure accessibility for all audiences while maintaining a high-energy, interactive atmosphere.
Dates and Location
Ulta Beauty World 2026 will take place from April 24 through April 27, 2026, at the Los Angeles Convention Center. Doors open daily at 9:00 a.m. Pacific Time, with closing sessions running until 7:00 p.m.
For those unable to attend in person, Ulta Beauty has confirmed an online experience launching on April 17, 2026, one week before the main event. Virtual attendees can join live-streamed sessions, participate in online Q&A panels, and access limited-time product drops directly through the Ulta Beauty app.
Los Angeles was selected for its cultural influence and proximity to many of Ulta’s top beauty partners and influencers. The event is expected to draw thousands of attendees from across the U.S., with the convention center prepared to host both consumers and industry professionals.
How to Access the Ulta Beauty World Ticket Link
The Ulta Beauty World Ticket link is available exclusively through Ulta Beauty’s official website and mobile app. Fans can locate it under the dedicated “Ulta Beauty World 2026” tab.
Registration opened on January 18, 2026, and the first batch of tickets sold out within hours. Due to overwhelming demand, Ulta Beauty has released additional ticket waves to accommodate national interest.
Tickets are divided into three main tiers:
- General Admission ($45): Entry to the main floor, product demonstrations, and digital access to selected sessions.
- VIP Experience ($125): Includes priority seating, an exclusive gift bag, early entry privileges, and access to select brand previews.
- Digital Pass ($20): Provides remote access to virtual sessions, exclusive interviews, and livestreamed product launches.
All tickets are distributed digitally. Each includes a QR code tied directly to the attendee’s Ulta Beauty account, which will be scanned at the event entrance or during virtual login.
Event Features and Highlights
Ulta Beauty World 2026 will showcase cutting-edge innovations and collaborations shaping the future of beauty. Attendees can expect a packed schedule of events, workshops, and pop-up activations throughout the four-day gathering.
1. Product Launches and Brand Exhibits
Over 150 top brands will unveil new collections at the event. Highlights include exclusive previews from Fenty Beauty, Clinique, Tarte, and Dyson Hair, alongside newer indie labels debuting clean and cruelty-free products.
2. AI and Technology Integration
Ulta Beauty’s digital transformation is front and center this year. The event will introduce artificial intelligence tools that analyze skin conditions, recommend personalized products, and simulate makeup looks using augmented reality.
3. Live Masterclasses
Celebrity artists and licensed beauty professionals will lead educational sessions covering skincare, hairstyling, and makeup artistry. Topics range from achieving natural looks to mastering red-carpet trends.
4. The Sustainability Pavilion
A new addition for 2026, this section highlights eco-conscious beauty innovations. Visitors can explore refillable packaging, vegan formulations, and environmentally responsible supply chains.
5. Influencer and Creator Lounge
Top creators from YouTube, Instagram, and TikTok will host live sessions, share behind-the-scenes insights, and collaborate on exclusive tutorials. Expect appearances from Ulta Beauty Collective members and popular digital personalities.
6. Shopping and Rewards Experiences
Ulta’s Ultamate Rewards members will receive double points on all purchases made during the event, both in-person and online. Exclusive promotions, mystery boxes, and brand giveaways will also be available to registered attendees.
Registration Process and Ticket Verification
Purchasing tickets through the official platforms is simple and secure. Here’s how attendees can register:
- Visit the Ulta Beauty website or open the Ulta Beauty app.
- Select “Ulta Beauty World 2026.”
- Choose the preferred ticket type.
- Complete registration details and confirm payment.
- Receive a confirmation email and QR code for event access.
Each ticket is personalized and non-transferable. Guests must present a valid ID matching their registration name. Ulta Beauty has implemented advanced security measures, including digital verification and contactless check-ins, to streamline entry.
Virtual Experience Features
For 2026, Ulta Beauty has expanded its digital platform to enhance the remote experience. The virtual portal provides an interactive interface where online attendees can:
- Watch live mainstage sessions.
- Engage with brand ambassadors through chat features.
- Participate in exclusive virtual product demos.
- Access a digital beauty quiz that recommends event-curated items.
- Shop newly launched collections with same-day delivery options in select cities.
Virtual participants also gain access to event replays for 30 days after Ulta Beauty World concludes, allowing them to revisit workshops and key announcements.
Event Layout and Experiences
Inside the Los Angeles Convention Center, attendees will find an immersive environment divided into themed sections that reflect different areas of the beauty industry.
The Glow Studio
Focused on skincare, this area features brands like Clinique, The Ordinary, and Dermalogica offering complimentary consultations and mini facials.
The Haircare Hub
Visitors can learn styling techniques using tools from Dyson, CHI, and Olaplex. Demonstrations will highlight heat protection technology and product layering for diverse hair types.
The Color Lab
An interactive makeup zone with on-site tutorials from professional artists. Guests can test products, receive color matching consultations, and create custom palettes.
The Fragrance Garden
This immersive sensory area allows attendees to explore new scents using digital scent technology and personalized recommendations.
The Future of Beauty Theater
A mainstage dedicated to discussions about innovation, inclusivity, and trends shaping the industry. Panels will feature brand founders, scientists, and Ulta executives.
Accessibility and Safety
Ulta Beauty has prioritized accessibility and inclusivity for all attendees. The Los Angeles Convention Center provides full ADA compliance, including accessible entrances, restrooms, and mobility assistance.
For health and safety, the event will feature contactless check-in, enhanced air filtration, and regular sanitation throughout the venue. Staff and attendees are encouraged to follow Ulta’s updated wellness guidelines to ensure a safe and enjoyable experience for everyone.
Travel and Accommodation
Attendees traveling from outside California can take advantage of discounted hotel packages through Ulta Beauty’s partnered accommodations near the convention center. Shuttle services will run between designated hotels and the venue each morning and evening.
Nearby attractions, such as LA Live and Downtown Los Angeles dining spots, make the event a full weekend experience for visiting guests.
Ulta Beauty’s Commitment to Innovation
Ulta Beauty World 2026 showcases more than products — it represents the brand’s continued evolution in the beauty retail industry. By merging digital innovation with in-person connection, Ulta Beauty reinforces its mission to make beauty accessible, inclusive, and inspiring for everyone.
In 2026, Ulta operates over 1,400 stores nationwide and continues to expand its online ecosystem. The company’s investment in experiential events like Ulta Beauty World strengthens customer relationships and keeps it at the forefront of retail trends.
Rewards, Discounts, and Membership Benefits
For Rewards members, Ulta Beauty has added exclusive perks linked to Ulta Beauty World tickets. Members can redeem loyalty points toward ticket purchases or event-exclusive merchandise. Additional benefits include:
- Early Access Shopping: VIPs and Rewards members receive first entry to the event floor each morning.
- Bonus Rewards Points: Double points on all event-day purchases.
- Special Giveaways: Randomly selected members will win free beauty kits and meet-and-greet passes.
These benefits reflect Ulta’s ongoing effort to reward customer loyalty through experiential engagement.
Social Media and Community Engagement
Ulta Beauty’s social media campaign for the event has already taken off. Using the hashtag #UltaBeautyWorld2026, fans and creators share preparation content, product hauls, and beauty look inspiration ahead of the event.
Live coverage will roll out across Ulta’s Instagram, TikTok, and YouTube channels throughout the four days. Audiences can expect behind-the-scenes glimpses, interviews with creators, and real-time announcements about new brand partnerships.
Why Ulta Beauty World Is a Must-Attend Event
For beauty enthusiasts, Ulta Beauty World 2026 offers more than just shopping — it’s a full-scale celebration of artistry, technology, and community. It’s where the latest trends are unveiled, where creators connect with their audiences, and where Ulta reinforces its leadership in the evolving beauty landscape.
Whether attending in person or virtually, guests will walk away with new insights, exclusive products, and a stronger connection to the Ulta Beauty community.
If you plan to attend, secure your access through the verified Ulta Beauty World Ticket link and get ready for one of the most anticipated beauty events of 2026.