Black Friday has become one of the most advantageous times of the year to shop for new tires. With automakers, tire brands, and national retailers rolling out deep discounts, special rebates, and bundled offers, savvy drivers nationwide are finding opportunities for savings that rarely reappear outside the holiday season. If you’re in the market for new tires, this year’s promotions may offer the best combination of price, service, and timing.
Why This Black Friday Matters for Tire Shoppers
As winter approaches and demand rises, retailers and manufacturers often synchronize their biggest price cuts, rebates, and service incentives to coincide with Black Friday. For drivers who need to replace worn tires — whether all-season, winter, or off-road — this alignment can reduce the total cost significantly.
Beyond simple price cuts, this shopping period frequently includes additional perks: bundled offers for wheels and tires, complementary services like road-hazard protection or mounting, and financing incentives for qualified buyers. That makes Black Friday an ideal moment to upgrade tires — especially if you’re preparing for harsher winter conditions, or just grabbing the best overall deal for standard all-season use.
What the Retail Landscape Looks Like Now: Top Offers and Trends in 2025
Major Tire Retailers Stepping Up the Deals
Discount Tire is rolling out its biggest sale of the year. This season, they’re offering substantial savings on highly popular tire brands, plus promotional pricing on wheels. Their “once-a-year” sale window promises some of the lowest prices of 2025 for many tire lines. Many buyers may combine tire savings with wheel bundles to maximize value.
Tire Rack also has a compelling sale running: some tire sets are discounted by up to $100. On certain selections, the retailer includes free road-hazard protection and expedited shipping to partner installation shops — a benefit for drivers looking to get on the road fast.
Warehouse-style retailers and big-box auto sellers are participating, too. Walmart — as part of its 2025 Black Friday auto-tire promotion — is offering per-tire discounts on select brand lines such as the Goodyear Reliant All-Season series. This offers a potential savings of about $30 per tire on qualifying models. For many shoppers, this makes good-brand tires more affordable than standard budget options.
Smaller regional chains and specialty shops are also in the mix. Some offer exclusive rebates or discounts on premium brands, while others throw in services like free installation or extended maintenance plans.
How Much Can You Save — and What Kinds of Shoes Are Discounted
Tire Types Seeing the Biggest Markdown
- All-Season Tires: These remain highly discounted this season — a smart pick for drivers in areas with moderate climates or unpredictable weather.
- Winter / All-Weather Tires: As colder weather hits many regions, winter tire deals are especially popular. Expect good discounts on snow-ready tires, sometimes bundled with installation or snow-specific warranties.
- SUV / Light-Truck / All-Terrain Tires: For drivers with trucks or SUVs — especially those who need rugged winter traction or off-road capability — promotional savings on all-terrain or mud-terrain tires are more available than at many other times of the year.
- Performance Tires: Lowering the cost of high-performance tires means sports sedans or performance-oriented vehicles may see significant savings right now.
Discount Range — Ballpark Figures
- Some tire retailers are offering up to $100 off full sets on select tire models.
- Per-tire discounts from big-box chains can reach $25–$30 per tire on some popular models.
- Bundles that combine wheels + tires may deliver additional savings — sometimes more than you’d get by buying tires alone.
- Some sales include added services or protections, like road-hazard warranties or free installation packages.
What To Watch Out For: Installation, Total Cost & Services
It’s important to consider that promotional pricing doesn’t always tell the full story. Here are the key items to double-check before you hit “buy”:
- Installation Costs: Some deals include mounting, balancing, valve-stem installation, or disposal of old tires. Others may treat those as extra. Always confirm what is or isn’t included.
- Shipping or Lead Time (for online orders): Faster shipping or “ship-to-install shop” options are often part of premium deals — but busy season means inventory moves quickly, and delays can occur.
- Warranty or Road-Hazard Protection: If a dealer offers free or discounted road-hazard coverage, it could add real long-term value — especially for winter roads or rough urban driving.
- Financing Terms: For larger purchases (wheels + tires or premium sets), some retailers offer promotional financing. If you choose this, understand the interest terms or required minimum payments.
How to Shop Smart This Black Friday
1. Confirm Tire Specs
Before browsing, check your vehicle’s owner manual or current tire sidewall to get the right size, speed rating, and load index. This ensures any sale tire will fit properly.
2. Compare Total Out-the-Door Costs
Add up: tire price + installation + balancing + disposal fees + taxes + any optional add-ons (like road-hazard warranties). A deal isn’t a deal if extra fees erase the discount.
3. Factor in Services Beyond Price
Free or discounted services — like lifetime balancing/rotation, road-hazard coverage, or maintenance plans — can add substantial long-term value, especially if you drive a lot or in rough conditions.
4. Act Early — Inventory Moves Fast
Good deals, especially on popular tire sizes or winter-ready options, tend to sell out quickly. If you find tires that match your spec and budget — grab them.
5. Keep Documentation
If mail-in rebates or manufacturer warranty/coverage applies, save receipts and any promo codes or required documentation. Some offers require rebate submissions or receipt uploads.
Who Benefits the Most from These Deals
- Drivers preparing for winter: Now is an especially smart time to lock in all-season or winter tires, before demand spikes and stock shrinks.
- SUV or truck owners: With strong discounts on all-terrain and light-truck tires, owners of pickups or crossovers can save big upgrading stock tires or switching to seasonally appropriate rubber.
- Budget-conscious commuters: Those who use their car daily — commuting, rideshare, errands — can get good value from all-season tires with solid service perks.
- Car enthusiasts and performance drivers: For sport sedans or summer/performance tires, Black Friday deals might make premium tires affordable — especially if you’re buying sets or a full wheel-and-tire combo.
Why Black Friday Remains one of the Best Times to Buy Tires
- Retailers are more likely to offer deep discounts, rebates, and bundled services during this high-visibility shopping window.
- Tire manufacturers and retailers aim to clear end-of-year stock, especially for tires that suit winter or colder weather — making it one of the most competitive times of the year.
- These promotions often combine multiple savings angles: discounted tire price, reduced or included installation, service bonuses, and bonus financing — delivering value that’s hard to beat outside of this period.
Final Thoughts: Plan Smart, Act Fast, and Drive Safely
If your tires are nearing the end of their usable tread, or you anticipate needing better traction for winter, now is one of the rare times you can get top-quality rubber at significantly reduced cost. By comparing total out-the-door price, factoring in installation and services, and locking in a good deal before inventory disappears, you can save money and get peace of mind — all before seasonal driving gets rough.
Smart shoppers who take advantage of this window often come away with more than just cheaper tires. They get a full upgrade: better safety, less maintenance worry, and better performance when roads are slick or unpredictable.