The Cabela’s Black Friday ad for 2025 has officially been released, and outdoor enthusiasts across the United States are gearing up for one of the most anticipated shopping events of the year. As of November 28, 2025, Cabela’s and its sister brand Bass Pro Shops have confirmed their Black Friday sale schedule, doorbusters, and online promotions, giving customers a detailed look at this year’s biggest discounts on outdoor gear, hunting equipment, and holiday gifts.
Cabela’s Black Friday 2025 Sale Schedule
Cabela’s 2025 Black Friday event began online on Wednesday, November 27, and continues through Monday, December 1, both in stores and online. Physical stores opened at 5 a.m. local time on Friday, November 28, featuring early doorbuster specials for in-person shoppers.
Customers can also browse deals through the Cabela’s mobile app and official website, where early access to select promotions was made available beginning on Monday, November 25.
This year’s sale combines traditional in-store excitement with digital convenience, offering seamless checkout options, free same-day pickup, and free shipping on qualifying orders over $50.
Key Highlights from the 2025 Ad
The 2025 Cabela’s Black Friday ad is loaded with verified, limited-time offers across the retailer’s most popular departments. Shoppers can expect massive discounts on firearms, hunting apparel, outdoor footwear, fishing gear, and home décor.
Some of the confirmed standout deals include:
- 🎯 Up to 50% off hunting rifles, shotguns, and optics from trusted brands like Savage Arms, Sig Sauer, and Vortex.
- 🎒 Outdoor apparel up to 60% off, featuring RedHead, Under Armour, and Columbia.
- 🧥 Cold-weather jackets and base layers 40–60% off for men and women.
- 🥾 Hiking boots and insulated footwear up to 50% off from Cabela’s, Danner, and Timberland.
- 🎣 Fishing gear up to 55% off, including rods, reels, and tackle sets.
- 🏕 Camping equipment and outdoor furniture 40% off, including tents, coolers, and sleeping bags.
- 🔦 Flashlights, knives, and outdoor accessories up to 45% off.
- 🎁 Holiday home décor and ornaments 50% off, both online and in stores.
Shoppers will also find bundle offers where select firearms or optics come with free gift cards or accessories, adding extra value for hunters and sport shooters.
Store and Online Experience
Cabela’s is continuing its commitment to making shopping faster and easier this year. Stores across the U.S. are offering dedicated pickup zones for online orders, reducing wait times for customers collecting pre-purchased items.
Online, Cabela’s has optimized its site for real-time inventory tracking, allowing users to confirm product availability at their local stores before visiting. Free same-day pickup is available for thousands of products.
For those preferring to stay home, all deals featured in the Cabela’s Black Friday ad can also be purchased online. The company’s digital platform includes interactive ad browsing, which lets customers click through catalog pages to add items directly to their carts.
Focus on Outdoor Gear and Hunting Equipment
Hunting and outdoor sports remain at the heart of Cabela’s brand identity, and this year’s ad reflects that focus. The 2025 sale features deeper markdowns on firearms, ammunition, and accessories than seen in recent years.
Notable offers include:
- Ammo deals up to 30% off across popular calibers.
- Scopes and optics up to 50% off, with select Vortex and Leupold models offering instant rebates.
- Game cameras and hunting blinds discounted up to 40%.
- Gun safes and storage solutions 35% off, both online and in stores.
Firearms remain available in-store only, per federal regulations, but all other hunting and shooting accessories can be ordered online for home delivery or pickup.
Fishing and Marine Gear
Anglers will also find plenty to celebrate in the 2025 Cabela’s Black Friday sale. Whether for freshwater, saltwater, or fly fishing, there are verified discounts across top brands.
- Rods and reels 40–55% off from Abu Garcia, Shimano, and Johnny Morris Signature Series.
- Fishing apparel and waders 45% off.
- Tackle boxes, bait, and tools 35% off.
- Kayaks and small boats up to 25% off, available at select store locations.
These offers are featured both online and in stores, with additional clearance pricing available for members of the Cabela’s CLUB loyalty program.
Apparel, Footwear, and Winter Gear
Cabela’s apparel department continues to deliver strong value for outdoor and everyday wear. The 2025 ad shows a significant push toward functional winter clothing, layering systems, and rugged footwear built for cold weather.
Featured deals include:
- Insulated jackets and parkas up to 60% off.
- Flannel shirts and hoodies from $14.99.
- Hunting camo gear 50% off across multiple brands.
- Men’s and women’s winter boots from $39.99, including waterproof options.
- Thermal base layers and gloves 40% off.
Many of these items are available in a wide range of sizes and styles, both online and in physical stores nationwide.
Holiday Gifts and Home Items
Beyond outdoor essentials, Cabela’s 2025 ad includes a robust holiday section dedicated to gift ideas and seasonal décor.
Shoppers will find:
- Home décor and holiday ornaments 50% off.
- Personalized drinkware, blankets, and candles 40% off.
- Outdoor-themed toys and games for kids 30% off.
- Gifts under $25 and under $50 sections both online and in print ads.
This mix of practical and decorative items makes Cabela’s an attractive stop for shoppers searching for outdoor-inspired holiday presents.
Cabela’s CLUB Rewards and Member Savings
Members of the Cabela’s CLUB loyalty program receive additional benefits during the Black Friday weekend. CLUB cardholders can earn extra points on every purchase, plus access to exclusive members-only deals both in-store and online.
During this year’s event, CLUB members earn 5X points on qualifying purchases made between November 27 and December 1. Rewards can be redeemed for future purchases across Cabela’s and Bass Pro Shops locations nationwide.
Customer Services and Returns
Cabela’s has extended its holiday return policy for the 2025 season. All purchases made between October 15 and December 24, 2025, can be returned or exchanged through January 31, 2026, with proof of purchase.
Gift receipts are available at checkout for easy exchanges, and the company’s customer support line will maintain extended hours through Cyber Monday to assist with order tracking and returns.
Why Shoppers Are Excited This Year
Shoppers across social platforms have praised the 2025 ad for its broad selection and competitive pricing. Many long-time Cabela’s customers note that the discounts on hunting apparel and firearms are some of the best in recent years.
Cabela’s balance between in-store exclusives and online convenience has also helped attract new shoppers who prefer digital deals. With its expanded e-commerce capabilities and nationwide store presence, Cabela’s continues to lead the outdoor retail sector during the holiday season.
Final Thoughts
The Cabela’s Black Friday ad for 2025 proves that the retailer remains a powerhouse for outdoor gear and holiday shopping alike. From premium hunting rifles and apparel to gifts and home décor, this year’s lineup blends value, variety, and quality. Whether you’re shopping online or visiting your local store, Cabela’s 2025 sale offers something for every outdoor enthusiast.
Have you spotted your favorite deal in this year’s Cabela’s ad? Share your best finds or shopping experiences in the comments below!