Walmart Black Friday ad 2025 has officially arrived, unveiling some of the year’s biggest discounts on electronics, home goods, toys, and apparel. As of late November 2025, Walmart’s full Black Friday circular is live both online and in stores, showcasing a mix of early online deals and in-store doorbusters that kick off just before Thanksgiving weekend.
This year’s Black Friday event from Walmart features deep markdowns across every major category, along with early access for Walmart+ members and improved online shopping convenience. Whether you’re looking to upgrade your tech setup, restock your kitchen, or get a jump on holiday gifts, Walmart’s 2025 event is shaping up to be one of the most competitive shopping events in recent memory.
Key Sale Dates and Schedule Overview
Walmart has confirmed a four-phase schedule for its 2025 Black Friday event, balancing both online and in-person shopping opportunities.
Here’s the full schedule for shoppers planning their purchases:
| Event | Start Date & Time | Shopping Method |
|---|---|---|
| Walmart+ Early Online Access | November 25, 12 p.m. ET | Exclusive early deals for members |
| Online Sale for All Customers | November 25, 3 p.m. ET | Major online event opens to everyone |
| In-Store Doorbusters | November 29, 6 a.m. local time | Traditional Black Friday store event |
| Cyber Monday Sale | December 2, 7 a.m. ET | Online-only sale follows the weekend |
This schedule gives customers multiple opportunities to grab deals, with early online access once again being a key benefit for Walmart+ subscribers.
Electronics and Tech Deals Leading the Ad
As expected, technology dominates Walmart’s 2025 Black Friday lineup. Televisions, gaming consoles, tablets, and headphones are among the top discounted items this season.
Top Tech Highlights
- Apple iPad (9th Gen) – $229 (regularly $329)
- Samsung 65” 4K Crystal UHD Smart TV – $398 (regularly $578)
- PlayStation 5 Slim Bundle (Spider-Man 2 Edition) – $499 (includes extra controller)
- Xbox Series X Console Bundle – $449 (includes bonus controller)
- Apple AirPods Pro (2nd Gen) – $169 (regularly $249)
- HP 15.6” Laptop (Intel i5, 512GB SSD) – $349 (regularly $599)
Walmart’s 2025 ad continues the tradition of offering high-value electronics at lower price points, with select TVs and consoles expected to sell out quickly online.
Smart Home and Appliance Savings
This year, Walmart is offering one of its most extensive lists of home and kitchen appliance deals yet. With inflation still on many shoppers’ minds, the retailer has leaned heavily into discounts on small appliances and smart home tech.
Featured Home & Kitchen Deals:
- Dyson V12 Detect Slim Cordless Vacuum – $399 (was $649)
- Keurig K-Slim Coffee Maker – $49 (was $99)
- Ninja Foodi DualZone Air Fryer (8-Quart) – $119 (was $199)
- iRobot Roomba j7+ Robot Vacuum – $499 (was $799)
- Instant Pot Duo 6-Quart Multi-Cooker – $69 (was $119)
- Hisense 75” 4K Roku TV – $498 (was $698)
With major price drops in popular appliance categories, Walmart’s deals compete strongly with those from Amazon and Target this season.
Toys and Family Favorites for the Holidays
Black Friday has always been a major event for toy shopping, and Walmart’s 2025 catalog doesn’t disappoint. Parents will find discounts across major brands like LEGO, Barbie, Hot Wheels, and Nintendo.
Highlighted Toy Deals:
- LEGO Star Wars Millennium Falcon – $129 (was $169)
- Barbie Dreamhouse 2025 Edition – $179 (was $249)
- Nintendo Switch OLED Bundle (Mario Kart 8 Deluxe) – $299 (includes 3-month membership)
- Hot Wheels City Ultimate Garage – $74 (was $129)
- Squishmallows Plush (12”) – $9.99 (was $19.99)
Toy aisles are expected to be busy both online and in stores this weekend, with many shoppers taking advantage of bundled promotions.
Apparel, Footwear, and Lifestyle Deals
Beyond tech and toys, Walmart has expanded its clothing and lifestyle offers this year, featuring well-known brands at significant markdowns.
Notable Apparel and Accessory Discounts:
- Champion Hoodies and Joggers (Men’s/Women’s) – $25 each
- Sorel and Columbia Winter Boots – Up to 40% off
- Apple Watch SE (2023 Model) – $199 (was $249)
- Garmin Venu 2 Smartwatch – $279 (was $399)
- Bose QuietComfort Earbuds II – $199 (was $279)
These lifestyle deals make Walmart’s Black Friday ad especially appealing for gift-givers looking beyond tech gadgets.
Early Access for Walmart+ Members
Walmart’s paid membership program, Walmart+, continues to play a key role in the retailer’s Black Friday strategy. Members enjoy exclusive early access to online deals, often hours before the general public.
Benefits for Walmart+ members include:
- Early access window of up to three hours on Black Friday online sales.
- Free two-day shipping with no minimum purchase.
- Mobile Scan & Go checkout for in-store speed.
- Fuel discounts at participating stations nationwide.
Membership remains $98 per year or $12.95 per month, and many shoppers sign up before Black Friday to take advantage of this early access period.
Online Shopping Experience and Pickup Options
Walmart has streamlined its digital experience for 2025, with faster website performance and real-time stock updates. Shoppers can toggle between online and local store availability, making it easier to check inventory before placing orders.
Customers have three fulfillment options for their Black Friday purchases:
- Free two-day shipping for online orders (with minimum or via Walmart+).
- Free curbside pickup from local stores.
- Same-day delivery through Walmart GoLocal in select areas.
These flexible delivery methods allow shoppers to avoid long lines while still taking advantage of in-store deals.
In-Store Black Friday Experience
While online shopping dominates much of the 2025 event, thousands of Walmart stores across the U.S. are still hosting traditional in-person sales starting 6 a.m. local time on November 29.
Expect limited quantities of doorbuster items, particularly:
- Televisions and gaming consoles.
- Laptops and tablets.
- Popular household appliances.
- Exclusive in-store toy bundles.
Walmart has improved its in-store logistics for this year’s event, implementing organized queue systems and contactless payment options to reduce wait times.
Black Friday Shopping Trends for 2025
Walmart’s 2025 ad reflects several major retail trends that have defined this year’s shopping season:
- Tech-Led Promotions: Laptops, TVs, and gaming devices dominate most advertising slots.
- Hybrid Shopping Models: Consumers continue to balance in-store excitement with online convenience.
- Focus on Affordability: With economic pressures still top of mind, Walmart is emphasizing value and bundle deals.
- Sustainability Themes: Eco-friendly and energy-efficient items, such as smart thermostats and LED lighting, feature more prominently than in past years.
This blend of trends has helped Walmart remain a top destination for budget-conscious shoppers who still want quality and variety.
Tips for Getting the Best Deals
Navigating Walmart’s Black Friday sale can be overwhelming, but a few simple strategies can help shoppers maximize savings.
1. Sign Up for a Walmart+ Trial
Joining Walmart+ before Black Friday guarantees early access and faster shipping on high-demand products.
2. Create a Wishlist
Add your desired products to a wishlist before the sale begins. Once deals go live, you’ll be able to check out faster.
3. Shop Online First
Many of the best discounts sell out online before stores open. If possible, buy online and select in-store pickup.
4. Compare Competitor Prices
Walmart frequently matches or beats other major retailers during the holiday season, so it’s worth checking competing listings before finalizing purchases.
5. Stay Logged In
Keep your Walmart account signed in before sale time to prevent delays during checkout.
These steps can make the difference between scoring top deals and missing out during peak shopping hours.
What Happens After Black Friday
Once the weekend concludes, Walmart transitions directly into its Cyber Monday event, beginning at 7 a.m. ET on December 2. This follow-up sale focuses heavily on online exclusives — especially laptops, gaming accessories, and smart home devices.
Walmart’s Holiday Deals Week will then extend into mid-December, with ongoing markdowns for last-minute shoppers. Many of these discounts will carry through Christmas, giving customers multiple chances to grab end-of-year savings.
The Bigger Picture for Walmart’s 2025 Holiday Season
This year’s Black Friday event underscores Walmart’s continued dominance in the retail industry. By blending digital innovation with traditional in-store experiences, the company is appealing to both online shoppers and those who still enjoy the excitement of in-person doorbusters.
The 2025 ad rollout also demonstrates how Walmart continues adapting to consumer habits — focusing on affordability, flexibility, and accessibility. With inflation concerns still shaping purchasing behavior, Walmart’s strategy of offering wide-ranging deals across every category appears to be resonating with customers nationwide.
Whether you’re shopping online or braving the in-store rush, Walmart’s 2025 sale offers something for everyone — from tech enthusiasts to parents preparing for the holidays.
Walmart’s 2025 Black Friday ad is officially live, and the deals are better than ever. Which item tops your shopping list this year? Share your thoughts below and let us know what you’re planning to grab before the sales end!