The Deals and Steals GMA today with Tory Johnson segment once again delivered a lineup of incredible bargains this Friday morning, offering viewers up to 75% off popular products across fashion, wellness, home, and beauty categories. Broadcast on ABC’s Good Morning America, the November 7, 2025, edition continues Tory Johnson’s tradition of helping Americans shop smarter and save more.
Each week, millions of viewers tune in to see which brands are featured and to grab exclusive limited-time discounts available only through GMADeals.com — the official portal for all Deals & Steals promotions.
What Is Deals and Steals GMA Today?
If you’re a regular GMA viewer, you know Deals and Steals has become one of the show’s most anticipated segments. Created and hosted by Tory Johnson, a small-business advocate and entrepreneur, the feature spotlights new products and special savings from trusted brands.
What sets the segment apart is its unique partnership model: every featured product is verified, vetted, and sold directly by the brand. GMA and Tory Johnson work to negotiate steep discounts — often between 50% and 80% off retail prices — making these deals exclusive to the Good Morning America audience.
Since its debut in 2011, Deals & Steals has become a staple of Friday mornings, helping millions of viewers shop smarter while spotlighting American entrepreneurs and women-owned businesses.
Highlights From Deals and Steals GMA Today (November 7, 2025)
This week’s edition of Deals and Steals GMA today with Tory Johnson featured a timely mix of cozy home products, tech gadgets, and holiday gift ideas. With the holidays just weeks away, Tory curated items that combine comfort, functionality, and seasonal cheer — all offered at record-low prices.
Here’s a breakdown of the standout deals featured this morning:
1. Cozy Earth Bamboo Pajama Set — 50% Off
These ultra-soft pajamas, made from temperature-regulating bamboo fabric, are designed for year-round comfort. Endorsed by top lifestyle editors and beloved by GMA viewers, they’re a must-have for holiday lounging.
2. BrightLife LED Vanity Mirror — 60% Off
A sleek, rechargeable mirror with adjustable lighting perfect for makeup lovers. Its compact design makes it ideal for travel or small spaces.
3. ChargePro 3-in-1 Wireless Charging Pad — 65% Off
Perfect for tech enthusiasts, this charger powers your smartphone, earbuds, and smartwatch simultaneously. Sleek and compact, it’s one of this week’s fastest-selling deals.
4. CuddleLux Heated Throw Blanket — 70% Off
Nothing says comfort like a heated blanket. This electric throw features automatic shutoff and multiple temperature settings — a favorite as colder months set in.
5. Ella + Mila Nail Polish Holiday Collection — 55% Off
Vegan, cruelty-free, and long-lasting, this set of nail polishes is available in festive shades for the season. Each bottle is made in the U.S., appealing to eco-conscious shoppers.
These offers went live on GMADeals.com right after the broadcast, and several items began selling out within hours — a testament to the popularity of Tory Johnson’s curated selections.
Tory Johnson: The Woman Behind the Deals
Tory Johnson has become a household name through her Deals & Steals brand, but her story started long before her television success. A lifelong advocate for small business owners, Johnson began her career as a producer and later founded Women for Hire, an organization that connects professional women with job opportunities.
She went on to establish Spark & Hustle, a series of business conferences focused on empowering female entrepreneurs. Her background as a business strategist has shaped how she approaches Deals & Steals — spotlighting independent brands and helping small businesses reach millions of new customers through national TV exposure.
Beyond GMA, Tory is also a bestselling author and motivational speaker. Her approach to business — blending authenticity, empathy, and strategy — continues to inspire both entrepreneurs and consumers.
How Deals and Steals Helps Small Businesses Thrive
One of the most remarkable aspects of Deals and Steals GMA today with Tory Johnson is how it supports small and women-owned companies. Every product featured goes through a strict selection process based on quality, customer service, and social impact.
Many of the businesses highlighted on GMA have gone on to achieve massive growth. For some, being featured on the show has transformed their company overnight. Small brands often report doubling or tripling their sales after appearing in the segment, leading to expanded production and new retail partnerships.
Tory Johnson has often described the segment as a “lifeline for small businesses.” By giving them access to a national audience, she helps them compete with larger retailers while bringing viewers unique products not found in big-box stores.
How to Shop Deals and Steals Online
Shopping the latest Deals & Steals offers is quick and easy. All current deals are available through GMADeals.com, the official shopping hub for the show.
Here’s how to take advantage of today’s discounts:
- Visit GMADeals.com as soon as the segment airs on ABC.
- Browse featured categories — fashion, home, beauty, tech, and wellness.
- Add items to your cart directly from participating brand pages.
- Complete your purchase securely. Each deal links straight to the brand’s online checkout system.
Most deals last between 24 and 48 hours, or until products sell out. Shipping timelines and return policies vary by brand, so customers are encouraged to review details before checkout.
What Makes GMA’s Deals & Steals Stand Out
With countless shopping promotions across the internet, Deals and Steals GMA today with Tory Johnson remains unique because of its transparency and trust. Every brand featured goes through a quality review to ensure authenticity, fair pricing, and customer satisfaction.
Unlike many third-party deal sites, GMA’s platform connects shoppers directly to verified sellers — meaning there are no middlemen or hidden markups. Shoppers get genuine discounts and support real businesses in the process.
In addition, the weekly variety keeps viewers coming back. From skincare and tech to food, fitness, and décor, the lineup changes constantly — offering something for everyone.
Seasonal Themes and Shopping Trends
Each month, Deals & Steals adapts its themes to reflect the season and what shoppers are most interested in. For November 2025, the focus has shifted to holiday gift-giving, self-care, and winter comfort.
Here’s a look at how GMA’s Deals & Steals themes evolve throughout the year:
| Month | Theme | Featured Categories |
|---|---|---|
| January | New Year, New You | Fitness, wellness, self-care |
| April | Spring Refresh | Home décor, cleaning, gardening |
| July | Summer Essentials | Travel, fashion, outdoor living |
| October | Fall Favorites | Cozy apparel, skincare, candles |
| November–December | Holiday Steals | Gifts, tech, home, accessories |
This month’s edition leans heavily toward early Black Friday savings, giving shoppers a head start on holiday spending without the crowds or stress of traditional retail shopping.
Why Viewers Love the Segment
The consistent success of Deals and Steals comes down to three things: trust, value, and variety. Viewers know they can find high-quality products at prices that are genuinely lower than anywhere else online.
Shoppers also appreciate the sense of discovery — many of the featured items come from independent brands they wouldn’t encounter elsewhere. Each product tells a story, often linked to family businesses, artisans, or women entrepreneurs pursuing their dreams.
The real-time excitement also plays a role. Because most deals sell out fast, fans tune in early every Friday morning, ready to shop before items disappear.
Behind the Scenes: How the Deals Are Curated
The process of curating each week’s Deals & Steals lineup is more intensive than it appears. Tory Johnson and her team spend months scouting products, negotiating discounts, and coordinating logistics. Every deal must meet strict standards of quality, value, and shipping reliability.
The team’s approach includes:
- Evaluating hundreds of product submissions weekly.
- Partnering with ethical, U.S.-based brands whenever possible.
- Testing items for performance and appeal.
- Negotiating deep discounts for GMA viewers.
This behind-the-scenes dedication ensures every Friday’s lineup feels both trustworthy and exciting.
The Economic Impact of GMA’s Deals and Steals
Beyond shopping, Deals & Steals has had a measurable economic impact. Many small brands featured on the show have gone on to secure retail partnerships, open new distribution centers, and hire additional staff to meet growing demand.
The exposure from Good Morning America’s national platform gives these companies credibility, driving both short-term sales and long-term growth. In an era where small businesses face stiff competition from e-commerce giants, Deals & Steals serves as a powerful equalizer — connecting local makers with millions of loyal viewers.
What’s Coming Next on Deals and Steals
As the holiday season accelerates, Tory Johnson and the GMA team have teased even bigger promotions ahead. Upcoming November segments are expected to feature Black Friday preview deals, holiday décor, and limited-edition gift bundles from both returning favorites and new brands.
Shoppers can expect even deeper discounts leading up to Thanksgiving week, as GMA continues its annual tradition of helping viewers find thoughtful, affordable gifts.
Which of today’s Deals and Steals caught your eye? Share your favorite find in the comments below, and don’t forget to tune in next Friday for another round of savings with Tory Johnson on Good Morning America!