Benchmark International Arena has officially replaced Amalie Arena as the Tampa Bay Lightning’s home, marking the start of a vibrant new chapter in downtown Tampa. The renaming was unveiled on August 13, 2025, through a multi-year naming rights agreement between Vinik Sports Group and Benchmark International, a global mergers-and-acquisitions firm headquartered in Tampa.
In addition to the name change, the deal includes a $3 million contribution to local nonprofits, underscoring a commitment to community enrichment.
A Closer Look at the Landmark Rebrand
Key Points Summary
(Designed for fast readers—distinctive style)
- New Name: Amalie Arena is now Benchmark International Arena.
- Partnership Highlights: Multi-year naming rights deal; $3 million to nonprofit initiatives.
- Venue Enhancements: New signage, branding, and upgraded premium club level.
- Historical Legacy: Fifth official name in the arena’s history since 1996.
Since its debut as the Ice Palace in 1996, the arena has undergone several name changes. It became the St. Pete Times Forum in 2002, Tampa Bay Times Forum in 2012, Amalie Arena in 2014, and now Benchmark International Arena in 2025. The rebranding ushers in the fifth naming era for this iconic venue.
Vinik Sports Group CEO Steve Griggs praised Benchmark International’s global reputation and local ties, calling the collaboration a testament to excellence and community commitment. Benchmark International’s Chairman and Co-Founder Steven Keane described the partnership as a “monumental step” toward making a meaningful impact beyond business.
What Changes Are Coming to the Venue?
The renaming involves a complete transformation of the arena’s look and feel. Exterior and interior signage are being replaced, digital branding updated, and the premium seating area—now called the Benchmark International Club Level—has been redesigned to enhance the fan experience. The premium section also features “The Mark,” a signature all-inclusive hospitality space.
The agreement is reported to be among the most lucrative naming rights deals for an NHL-only arena, spanning roughly a decade. Funds from the deal will also support upgrades to ensure the venue remains one of the premier sports and entertainment facilities in North America.
The Future: First Game & Community Events
The Tampa Bay Lightning will open their 2025–26 regular season at Benchmark International Arena on October 9, 2025, facing the Ottawa Senators. Fans will see the rebrand fully realized by that date, from the main signage down to in-arena digital displays.
To celebrate the change, Vinik Sports Group and Benchmark International plan to host free public events in October. These gatherings will showcase the arena’s new look and give the community a chance to engage with the team and venue in a festive setting.
Staying the Same—with a Fresh Identity
Despite the new name, the arena remains Tampa Bay’s central sports and entertainment hub. It will continue hosting Lightning games, championship celebrations, high-profile concerts, and major events while building on nearly 30 years of history.
The updated identity reflects both the growth of the Lightning organization and the ambitions of Benchmark International, uniting sports and business leadership in a shared vision for the city’s future.
Final Thoughts
Benchmark International Arena represents more than a change in signage—it’s a symbol of renewed commitment to fan experience, community involvement, and long-term investment in Tampa Bay. As this new chapter begins, anticipation is building for the first puck drop under the arena’s fresh name.
What are your thoughts on the renaming? Share your opinions below and join the conversation about Tampa Bay’s newest landmark.