A widespread High Noon Celsius energy drink recall has been initiated following a packaging error that caused mislabeled cans to enter the market. Cans that appear to be Celsius Astro Vibe Energy Drink were actually filled with High Noon vodka seltzer—posing potential risks to unaware consumers.
The recall was triggered after consumers discovered alcoholic beverages inside cans marked as non-alcoholic energy drinks. These specific cans were included in the High Noon Beach Variety 12-pack sold across multiple U.S. states and distributed between July 21 and July 23.
What Happened?
The issue began when a packaging supplier mistakenly delivered empty Celsius energy drink cans to a High Noon production facility. These cans were then filled with vodka seltzer and packaged into High Noon’s variety packs. As a result, consumers might open what they believe is an energy drink and unknowingly consume alcohol.
This mix-up is especially dangerous for individuals who avoid alcohol for health, religious, or legal reasons—including minors and pregnant women.
How to Identify Recalled Cans
Consumers can spot the affected cans through these identifying features:
- Silver lids (instead of Celsius’s usual black tops)
- Included in High Noon Beach Variety 12-packs
- Marked as Celsius Astro Vibe Sparkling Blue Razz
- Specific lot codes and UPC numbers were involved, but the silver lid is the easiest visual cue
The mislabeled cans were primarily distributed in the following states:
- Florida
- Michigan
- New York
- Ohio
- Oklahoma
- South Carolina
- Virginia
- Wisconsin
Consumer Safety Risks
While no injuries or illnesses have been reported yet, drinking an alcoholic beverage mistakenly could have serious consequences. Young adults, teens, or individuals with medical restrictions may unknowingly ingest alcohol, increasing the likelihood of adverse effects or legal violations.
This also raises concerns for households that may store both energy drinks and alcoholic beverages in shared spaces, increasing the risk of confusion.
What You Should Do
If you believe you purchased a recalled pack or come across a Celsius Astro Vibe can with a silver lid:
- Do not consume the beverage
- Safely dispose of the product
- Keep packaging and lot details for refund purposes
- Contact the manufacturer’s customer service for instructions
High Noon is offering refunds or replacements for affected products. You’ll typically be asked for proof of purchase or a photo of the product.
Industry Reaction
This rare labeling mishap has sparked internal investigations into bottling facility protocols and packaging supply chains. Experts believe tighter inspection controls will now be implemented to prevent future cross-brand contamination during the canning and labeling process.
For now, both High Noon and Celsius have responded quickly and are working with distributors to remove faulty inventory from store shelves.
Summary Table
| Category | Details |
|---|---|
| Involved Products | Celsius Astro Vibe cans in High Noon Beach Variety 12-pack |
| Main Issue | Alcoholic beverage in mislabeled energy drink cans |
| Lid Color | Silver (not standard black for Celsius) |
| Risk | Unintentional alcohol consumption |
| Distributed States | FL, MI, NY, OH, OK, SC, VA, WI |
| Action Advised | Do not drink, dispose safely, contact company for refund |
| Status | Voluntary recall in progress |
Final Note
Incidents like the High Noon Celsius energy drink recall serve as an important reminder to always check packaging carefully, especially with mixed-brand multi-packs. If you or someone you know bought a High Noon Beach Pack recently, take a closer look. Feel free to share your experience in the comments or ask questions—we’re here to keep you informed.