Big into energy Labubu is the hottest collectible trend of 2025, with new releases sparking massive crowds, viral videos, and skyrocketing resale prices. As of July 2025, the Big Into Energy Labubu series from Pop Mart is dominating social media and fashion scenes worldwide, with fans scrambling to secure these elusive plush charms and blind box figures.
The Big Into Energy Labubu Phenomenon: What’s New in 2025
The Big Into Energy Labubu collection launched in late April 2025, instantly selling out both online and in Pop Mart stores across Asia, the US, and Australia. This latest series features six vibrant pendants and a rare secret figure, each representing a unique emotion—Love, Hope, Serenity, Luck, Happiness, and Loyalty. There’s also a highly coveted grey “Secret Labubu” with rainbow teeth, which has already reached resale prices of $500 or more on platforms like StockX.
Celebrity endorsements have fueled the frenzy. BLACKPINK’s Lisa and Dua Lipa have both been spotted accessorizing with Labubu charms, making them the “it girl” essential of the year. Pop Mart’s blind box strategy—where buyers don’t know which figure they’ll get—adds excitement and collectibility, driving fans to queue at stores and refresh online carts in hopes of scoring the figure they want.
Key Points Summary
- The collection was released in April 2025 and quickly became a global sensation.
- It includes six main Labubu pendants plus one secret figure.
- Retail prices range from $13 to $28 depending on the region.
- Rare variants have sold for as much as $500 on resale platforms.
- Restocks are ongoing but unpredictable; frequent checking is recommended.
- Celebrities like Lisa from BLACKPINK and Dua Lipa have boosted its popularity.
- Collectors benefit from joining online communities and staying alert for restocks.
Why Big Into Energy Labubu Is So Popular
The appeal of Big Into Energy Labubu goes beyond cute designs. Each figure in the series has painted nails and sparkling eyes to match their fur, a first for Labubu collectibles. The plushes are soft, detailed, and come with a ring for easy bag attachment—perfect for fashion-forward fans.
Collectors are drawn to the thrill of the blind box, the hunt for rare figures, and the strong resale market. Facebook groups, Discord channels, and TikTok are buzzing with unboxings, restock alerts, and trading tips. Pop Mart’s expansion into the US and Australia has only increased demand, despite higher prices due to tariffs.
| Feature | Details |
|---|---|
| Series Name | Big Into Energy Labubu |
| Launch Date | April 25, 2025 |
| Number of Figures | 6 main + 1 secret |
| Retail Price | $28 (US), $13–$16 (Asia) |
| Resale Price | Up to $500 (secret variant) |
| Unique Features | Painted nails, sparkling eyes, ombré colors |
| Celebrity Endorsees | Lisa (BLACKPINK), Dua Lipa |
| Restock Frequency | Ongoing, no fixed pattern |
Big Into Energy Labubu Restock Strategies
Securing a Big Into Energy Labubu is a challenge, but not impossible. Dedicated fans increase their odds by monitoring Pop Mart’s website and app, especially around 10 p.m. ET when surprise drops often occur. Joining Labubu collector groups on Facebook and Discord provides real-time alerts. TikTok and Instagram are also great sources for restock news and live shopping tips. For those seeking specific variants, buying from reputable resellers remains an option, though prices tend to be higher.
The Future of Big Into Energy Labubu
With Pop Mart’s promise of ongoing restocks and ever-increasing global demand, Big Into Energy Labubu shows no sign of slowing down. The series’ unique designs, celebrity backing, and community-driven hype have cemented its place as 2025’s top collectible. Whether you’re a seasoned collector or a newcomer, there’s never been a better time to join the hunt for these high-energy icons.
Stay tuned for the latest big into energy Labubu developments and real-time updates. What are your thoughts on the current situation? Tell us in the comments!